Director, GTM Automation & Lifecycle Systems (Remote)
Ignite Visibility, Indianapolis, IN, United States
Director, Automation and Lifecycle Systems
Full-time. Remote within the U.S. Exempt.
At Ignite Visibility, we’re on a mission to revolutionize national-to-local digital marketing. As an award-winning, fast-growing agency, we pride ourselves on innovation, collaboration, and excellence. We’re looking for a disciplined, results-driven leader to build the systems that power how our marketing converts interest into revenue. We need a visionary who can influence stakeholders and deliver measurable results at scale—all while managing a high-performing automation ecosystem. You will not simply manage marketing automation; you will design the technical architecture of our revenue engine.
The Role This position sits at the intersection of lifecycle marketing, marketing automation, data architecture, and AI-driven automation. You will move beyond traditional nurture campaigns to build a modern growth engine that utilizes integrations and AI-powered workflows to directly improve marketing efficiency and revenue performance.
What You’ll Do
Own Lifecycle Growth Systems: Design and operate the architecture driving engagement across lead capture, multi-channel nurture, product adoption, and retention.
Scale Marketing Automation: Architect and implement Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud.
Architect Data Flows: Design schemas for lifecycle marketing, manage customer identity resolution, and ensure multi-touch attribution and revenue feedback loops function properly.
Build AI-Driven Workflows: Lead the development of automation-first systems, including predictive engagement models and intelligent lead routing.
Technical Integration: Build and manage API-based integrations (e.g., Zapier) across the GTM stack to trigger automation.
What We’re Looking For
Experience: 7+ years in lifecycle marketing, automation, or RevOps.
Technical Expertise: Recent, hands‑on experience with Salesforce Marketing Cloud data platforms and a strong Salesforce CRM background.
Integration Skills: Proficiency in API integrations and middleware like Zapier to connect disparate GTM tools.
Strategic Execution: Ability to design multi-touch programs and scalable architecture that connects marketing data to revenue outcomes.
Data-Driven Mindset: A deeply analytical professional who uses data schemas and event tracking to ensure every lifecycle program is measurable and tied to ROI.
Soft Skills: We value a curious, autonomous self-starter with an "automation-first" mindset and a passion for AI-driven growth.
Success in 6 Months
Build a scalable lifecycle automation framework and implement it in Marketing Cloud/Data Cloud.
Implement integrated lifecycle data flows and multi-touch models across our GTM stack.
Deploy automated programs across key funnel stages to improve marketing efficiency.
Strengthen the connection between marketing activity and revenue outcomes.
Ready to build the infrastructure that allows marketing to operate as a data-driven revenue engine? Would you like me to generate a technical assessment test to evaluate candidates on their Salesforce Data Cloud and Zapier integration skills? Then apply today for immediate consideration.
#J-18808-Ljbffr
At Ignite Visibility, we’re on a mission to revolutionize national-to-local digital marketing. As an award-winning, fast-growing agency, we pride ourselves on innovation, collaboration, and excellence. We’re looking for a disciplined, results-driven leader to build the systems that power how our marketing converts interest into revenue. We need a visionary who can influence stakeholders and deliver measurable results at scale—all while managing a high-performing automation ecosystem. You will not simply manage marketing automation; you will design the technical architecture of our revenue engine.
The Role This position sits at the intersection of lifecycle marketing, marketing automation, data architecture, and AI-driven automation. You will move beyond traditional nurture campaigns to build a modern growth engine that utilizes integrations and AI-powered workflows to directly improve marketing efficiency and revenue performance.
What You’ll Do
Own Lifecycle Growth Systems: Design and operate the architecture driving engagement across lead capture, multi-channel nurture, product adoption, and retention.
Scale Marketing Automation: Architect and implement Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud.
Architect Data Flows: Design schemas for lifecycle marketing, manage customer identity resolution, and ensure multi-touch attribution and revenue feedback loops function properly.
Build AI-Driven Workflows: Lead the development of automation-first systems, including predictive engagement models and intelligent lead routing.
Technical Integration: Build and manage API-based integrations (e.g., Zapier) across the GTM stack to trigger automation.
What We’re Looking For
Experience: 7+ years in lifecycle marketing, automation, or RevOps.
Technical Expertise: Recent, hands‑on experience with Salesforce Marketing Cloud data platforms and a strong Salesforce CRM background.
Integration Skills: Proficiency in API integrations and middleware like Zapier to connect disparate GTM tools.
Strategic Execution: Ability to design multi-touch programs and scalable architecture that connects marketing data to revenue outcomes.
Data-Driven Mindset: A deeply analytical professional who uses data schemas and event tracking to ensure every lifecycle program is measurable and tied to ROI.
Soft Skills: We value a curious, autonomous self-starter with an "automation-first" mindset and a passion for AI-driven growth.
Success in 6 Months
Build a scalable lifecycle automation framework and implement it in Marketing Cloud/Data Cloud.
Implement integrated lifecycle data flows and multi-touch models across our GTM stack.
Deploy automated programs across key funnel stages to improve marketing efficiency.
Strengthen the connection between marketing activity and revenue outcomes.
Ready to build the infrastructure that allows marketing to operate as a data-driven revenue engine? Would you like me to generate a technical assessment test to evaluate candidates on their Salesforce Data Cloud and Zapier integration skills? Then apply today for immediate consideration.
#J-18808-Ljbffr