Sr. Growth Product Marketing Manager
Chime, San Francisco, CA, United States
Overview
About The Role
We’re hiring a Sr. Growth Product Marketing Manager to own and drive measurable growth outcomes across key parts of Chime’s member funnel. This role is embedded directly within a cross-functional Growth team and operates as the growth owner, not just a marketing advisor. Growth Marketing Managers at Chime sit at the intersection of growth strategy, experimentation, performance analysis, and product marketing craft. You will be responsible for identifying growth opportunities, prioritizing and running experiments, and driving metric movement against clear goals. While this role retains core product marketing strengths—research, positioning, and messaging—it goes further by owning results and tradeoffs. This is a high-impact role with real accountability for business outcomes, ideal for someone who thrives in ambiguity, loves data-informed decision-making, and wants to directly shape Chime’s growth trajectory. Compensation
The base salary offered for this role and level of experience will begin at $150,000 and up to $208,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
Responsibilities
Own end-to-end growth strategy and outcomes for assigned squads, from problem definition and opportunity sizing through roadmap prioritization and delivery against quarterly and annual goals.
Serve as the embedded growth marketing lead within squads, co-owning quarterly planning and roadmap development with Product and Engineering.
Drive performance across the full enrollment funnel — acquisition, conversion, activation, and early retention — with deep ownership of landing pages, enrollment flows, and in-product onboarding experiences.
Identify, size, and prioritize growth opportunities through funnel analysis, experimentation, research, and customer insight, with clear hypotheses, success criteria, and expected impact.
Architect and manage the growth experimentation roadmap in partnership with Product, Engineering, Analytics, Lifecycle, and Channel teams; determine what to scale, iterate, or sunset based on results.
Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces, ensuring speed, quality, compliance, and measurable impact.
Own the strategy and performance of incentives, promotions, and key offers to drive meaningful, qualified acquisition of primary banking relationships while balancing CAC, activation quality, and long-term value.
Partner closely with Lifecycle teams to ensure cohesive acquisition-to-onboarding-to-retention journeys, aligning offers, messaging, and experiences across the customer lifecycle.
Lead end-to-end GTM for assigned initiatives, including cross-functional planning, launch readiness, and post-launch performance assessment.
Track performance against goals, manage pacing, and continuously adjust strategy and roadmap based on results, learnings, and evolving business priorities.
Translate insights into clear briefs, narratives, and recommendations that drive alignment, trade-offs, and confident decision-making across stakeholders.
Qualifications
8+ years of experience in growth marketing, product marketing, performance marketing, or a related role (level dependent).
Proven experience driving measurable growth through experimentation and optimization.
Strong analytical skills; ability to define success metrics, track performance, and extract insights.
Experience partnering closely with Product, Engineering, and Analytics teams.
Strong storytelling and communication skills—able to translate insights into action.
Strong executive communications and ability to influence and instill confidence.
About Us At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, or any other legally protected basis. If you require accommodation during any stage of the application process, please contact benefits@chime.com.
Chime is a financial technology company; banking services are provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
What We Offer For Our Full-time, Regular Employees
In-office policy with four days in the office and Fridays from home for those near one of our offices; team and company-wide events vary by location.
In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit.
Competitive salary based on experience
401k match and comprehensive medical, dental, vision, life, and disability benefits
Generous vacation policy and company-wide days off
1% of your time off to support local community organizations
Annual wellness stipend for eligible wellness expenses
Paid parental leave for birthing and non-birthing parents
Access to Maven with education and family planning reimbursements
In-person and virtual events and other engagement activities
A challenging opportunity to join one of the most experienced FinTech teams
#J-18808-Ljbffr
About The Role
We’re hiring a Sr. Growth Product Marketing Manager to own and drive measurable growth outcomes across key parts of Chime’s member funnel. This role is embedded directly within a cross-functional Growth team and operates as the growth owner, not just a marketing advisor. Growth Marketing Managers at Chime sit at the intersection of growth strategy, experimentation, performance analysis, and product marketing craft. You will be responsible for identifying growth opportunities, prioritizing and running experiments, and driving metric movement against clear goals. While this role retains core product marketing strengths—research, positioning, and messaging—it goes further by owning results and tradeoffs. This is a high-impact role with real accountability for business outcomes, ideal for someone who thrives in ambiguity, loves data-informed decision-making, and wants to directly shape Chime’s growth trajectory. Compensation
The base salary offered for this role and level of experience will begin at $150,000 and up to $208,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
Responsibilities
Own end-to-end growth strategy and outcomes for assigned squads, from problem definition and opportunity sizing through roadmap prioritization and delivery against quarterly and annual goals.
Serve as the embedded growth marketing lead within squads, co-owning quarterly planning and roadmap development with Product and Engineering.
Drive performance across the full enrollment funnel — acquisition, conversion, activation, and early retention — with deep ownership of landing pages, enrollment flows, and in-product onboarding experiences.
Identify, size, and prioritize growth opportunities through funnel analysis, experimentation, research, and customer insight, with clear hypotheses, success criteria, and expected impact.
Architect and manage the growth experimentation roadmap in partnership with Product, Engineering, Analytics, Lifecycle, and Channel teams; determine what to scale, iterate, or sunset based on results.
Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces, ensuring speed, quality, compliance, and measurable impact.
Own the strategy and performance of incentives, promotions, and key offers to drive meaningful, qualified acquisition of primary banking relationships while balancing CAC, activation quality, and long-term value.
Partner closely with Lifecycle teams to ensure cohesive acquisition-to-onboarding-to-retention journeys, aligning offers, messaging, and experiences across the customer lifecycle.
Lead end-to-end GTM for assigned initiatives, including cross-functional planning, launch readiness, and post-launch performance assessment.
Track performance against goals, manage pacing, and continuously adjust strategy and roadmap based on results, learnings, and evolving business priorities.
Translate insights into clear briefs, narratives, and recommendations that drive alignment, trade-offs, and confident decision-making across stakeholders.
Qualifications
8+ years of experience in growth marketing, product marketing, performance marketing, or a related role (level dependent).
Proven experience driving measurable growth through experimentation and optimization.
Strong analytical skills; ability to define success metrics, track performance, and extract insights.
Experience partnering closely with Product, Engineering, and Analytics teams.
Strong storytelling and communication skills—able to translate insights into action.
Strong executive communications and ability to influence and instill confidence.
About Us At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, or any other legally protected basis. If you require accommodation during any stage of the application process, please contact benefits@chime.com.
Chime is a financial technology company; banking services are provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
What We Offer For Our Full-time, Regular Employees
In-office policy with four days in the office and Fridays from home for those near one of our offices; team and company-wide events vary by location.
In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit.
Competitive salary based on experience
401k match and comprehensive medical, dental, vision, life, and disability benefits
Generous vacation policy and company-wide days off
1% of your time off to support local community organizations
Annual wellness stipend for eligible wellness expenses
Paid parental leave for birthing and non-birthing parents
Access to Maven with education and family planning reimbursements
In-person and virtual events and other engagement activities
A challenging opportunity to join one of the most experienced FinTech teams
#J-18808-Ljbffr