Principal Product Designer
LinkedIn, San Francisco, CA, United States
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
This role is based in San Francisco, Sunnyvale, or New York.
About the Team The LinkedIn Business Platform powers the end‑to‑end purchase lifecycle for LinkedIn’s online and field‑sold products. It supports critical business functions across multiple customer types, geographies, and product lines.
About the Role We’re hiring a Principal Product Designer to lead 0 → 1 and platform‑level design initiatives focused on scaling self‑serve and AI‑driven automation across LinkedIn’s core experiences. This high‑impact role blends system thinking, strategic foresight, and hands‑on design leadership to drive platformization efforts and create cohesive, scalable solutions for diverse user needs and business contexts.
Responsibilities
Lead Platform Design Strategy: Define and champion a long‑term vision that enables self‑serve, AI‑powered workflows through cohesive platform and system design.
Drive 0 → 1 Product Design: Lead early‑stage, ambiguous problem spaces by framing opportunities, defining foundational systems, and shaping first iterations of new experiences.
Build for Scale: Create extensible, modular design frameworks that support the evolving needs of multiple lines of business, personas, and use cases.
Align and Influence: Collaborate across design, product, engineering, research, and data science to ensure alignment, consistency, and clarity across platforms.
Mentor and Elevate: Guide other designers in system thinking and platform design, and contribute to a culture of craft excellence and user advocacy.
Application Requirements
Portfolio or other samples of work.
Basic Qualifications
BA/BS degree in graphic design, design communication, human‑computer interaction, or related field or equivalent combination of education and experience.
Experience participating in the complete product development lifecycle of web and/or software applications.
10+ years of experience in user experience design or industry experience (corporate, software, web, or agency).
Preferred Qualifications
Proven ability to define and drive a bold platform design strategy that supports scalable, self‑serve, and AI‑driven experiences across complex systems.
Recognized as a subject matter expert in platform and system design, shaping cross‑functional vision and elevating design quality across multiple product areas.
Strong track record of influencing product direction and aligning stakeholders across functions and business lines to deliver unified, strategic outcomes.
Exceptional ability to lead 0 → 1 product design efforts in ambiguous spaces—identifying patterns, reframing problems, and building clarity from complexity.
Demonstrated mastery in visual and systems‑level communication—crafting compelling narratives that guide teams and inspire executive stakeholders.
Strong experience presenting and advocating for design decisions at the executive level, influencing organizational priorities and roadmaps through user‑centered thinking.
Suggested Skills
Product Thinking
Visual Design
Interaction Design
Storytelling
Leadership
Compensation The pay range for this role is $185,000 to $290,000. Actual compensation packages are based on factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
The total compensation package may also include an annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.
Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Accessibility and Accommodations LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com.
Reasonable accommodations may include:
Documents in alternate formats or read aloud to you.
Having interviews in an accessible location.
Being accompanied by a service dog.
Having a sign‑language interpreter present for the interview.
San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non‑discrimination provisions described at https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
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This role is based in San Francisco, Sunnyvale, or New York.
About the Team The LinkedIn Business Platform powers the end‑to‑end purchase lifecycle for LinkedIn’s online and field‑sold products. It supports critical business functions across multiple customer types, geographies, and product lines.
About the Role We’re hiring a Principal Product Designer to lead 0 → 1 and platform‑level design initiatives focused on scaling self‑serve and AI‑driven automation across LinkedIn’s core experiences. This high‑impact role blends system thinking, strategic foresight, and hands‑on design leadership to drive platformization efforts and create cohesive, scalable solutions for diverse user needs and business contexts.
Responsibilities
Lead Platform Design Strategy: Define and champion a long‑term vision that enables self‑serve, AI‑powered workflows through cohesive platform and system design.
Drive 0 → 1 Product Design: Lead early‑stage, ambiguous problem spaces by framing opportunities, defining foundational systems, and shaping first iterations of new experiences.
Build for Scale: Create extensible, modular design frameworks that support the evolving needs of multiple lines of business, personas, and use cases.
Align and Influence: Collaborate across design, product, engineering, research, and data science to ensure alignment, consistency, and clarity across platforms.
Mentor and Elevate: Guide other designers in system thinking and platform design, and contribute to a culture of craft excellence and user advocacy.
Application Requirements
Portfolio or other samples of work.
Basic Qualifications
BA/BS degree in graphic design, design communication, human‑computer interaction, or related field or equivalent combination of education and experience.
Experience participating in the complete product development lifecycle of web and/or software applications.
10+ years of experience in user experience design or industry experience (corporate, software, web, or agency).
Preferred Qualifications
Proven ability to define and drive a bold platform design strategy that supports scalable, self‑serve, and AI‑driven experiences across complex systems.
Recognized as a subject matter expert in platform and system design, shaping cross‑functional vision and elevating design quality across multiple product areas.
Strong track record of influencing product direction and aligning stakeholders across functions and business lines to deliver unified, strategic outcomes.
Exceptional ability to lead 0 → 1 product design efforts in ambiguous spaces—identifying patterns, reframing problems, and building clarity from complexity.
Demonstrated mastery in visual and systems‑level communication—crafting compelling narratives that guide teams and inspire executive stakeholders.
Strong experience presenting and advocating for design decisions at the executive level, influencing organizational priorities and roadmaps through user‑centered thinking.
Suggested Skills
Product Thinking
Visual Design
Interaction Design
Storytelling
Leadership
Compensation The pay range for this role is $185,000 to $290,000. Actual compensation packages are based on factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
The total compensation package may also include an annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.
Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Accessibility and Accommodations LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com.
Reasonable accommodations may include:
Documents in alternate formats or read aloud to you.
Having interviews in an accessible location.
Being accompanied by a service dog.
Having a sign‑language interpreter present for the interview.
San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non‑discrimination provisions described at https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
#J-18808-Ljbffr