Regional Sales Manager
ForceBrands, Los Angeles, CA, United States
This is a remote role with periodic visits to company facilities 1x a month in Baldwin Park, California (22 mins from LA).
Our client is a premium, clean-label food manufacturer specializing in high-quality, indulgent products for leading retail partners. The business has been built on strong, long-standing customer relationships and is expanding across natural and specialty retail channels, including national and regional grocers.
Position Overview
Our client is seeking a Regional Sales Manager to take on a newly created, high-impact role responsible for driving new business and managing key retail accounts across private label programs. This individual will own the full sales lifecycle—from prospecting and pitching to commercialization and long-term account growth. This is an individual contributor role suited for a commercially minded operator who can balance external selling with internal cross-functional execution. Key Responsibilities
Drive new business development by identifying, pitching, and closing private label programs with retail accounts across grocery, club, and specialty channels Build and manage strong relationships with retail buyers and category managers, owning accounts from initial outreach through long-term growth Lead end-to-end commercialization of new products, partnering cross-functionally with R&D, QA, operations, and supply chain to bring concepts to market Own RFQ/RFP processes, including pricing strategy, cost modeling, volume forecasting, and full program proposal development Translate customer needs and market trends (premium, clean label, seasonal, indulgent) into commercially viable product opportunities Oversee program execution from concept through launch, including packaging, timelines, and retailer requirements Manage forecasting, demand planning, and production alignment to support successful product rollouts Track and analyze post-launch performance, optimizing programs for revenue growth, margin, and customer retention Develop strategic account plans that prioritize sustainable, high-volume business over one-off or short-term wins Required Experience
5+ years of CPG sales experience, ideally within private label or food categories Proven track record selling into retail accounts (grocery, club, or specialty) Experience managing RFQ/RFP processes and navigating long sales cycles Strong commercial acumen across pricing, negotiation, and margin management Understanding of food manufacturing and product commercialization Preferred Background
Experience in natural or premium retail channels (e.g., specialty grocers, better-for-you brands) Background in smaller or high-growth CPG companies Exposure to end-to-end product development (ingredients, packaging, logistics) Ability to sell high-volume programs and build accounts from inception through scale What Success Looks Like
Build a strong pipeline of qualified retail opportunities in year one Deliver meaningful new revenue growth within the first year Establish long-term, scalable customer relationships Create a repeatable foundation for future sales team expansion Why This Role
First dedicated sales hire with significant influence on go-to-market strategy Opportunity to build and scale key retail relationships from the ground up High visibility role with direct impact on company growth Clear path for career progression as the commercial team expands
#J-18808-Ljbffr
Our client is seeking a Regional Sales Manager to take on a newly created, high-impact role responsible for driving new business and managing key retail accounts across private label programs. This individual will own the full sales lifecycle—from prospecting and pitching to commercialization and long-term account growth. This is an individual contributor role suited for a commercially minded operator who can balance external selling with internal cross-functional execution. Key Responsibilities
Drive new business development by identifying, pitching, and closing private label programs with retail accounts across grocery, club, and specialty channels Build and manage strong relationships with retail buyers and category managers, owning accounts from initial outreach through long-term growth Lead end-to-end commercialization of new products, partnering cross-functionally with R&D, QA, operations, and supply chain to bring concepts to market Own RFQ/RFP processes, including pricing strategy, cost modeling, volume forecasting, and full program proposal development Translate customer needs and market trends (premium, clean label, seasonal, indulgent) into commercially viable product opportunities Oversee program execution from concept through launch, including packaging, timelines, and retailer requirements Manage forecasting, demand planning, and production alignment to support successful product rollouts Track and analyze post-launch performance, optimizing programs for revenue growth, margin, and customer retention Develop strategic account plans that prioritize sustainable, high-volume business over one-off or short-term wins Required Experience
5+ years of CPG sales experience, ideally within private label or food categories Proven track record selling into retail accounts (grocery, club, or specialty) Experience managing RFQ/RFP processes and navigating long sales cycles Strong commercial acumen across pricing, negotiation, and margin management Understanding of food manufacturing and product commercialization Preferred Background
Experience in natural or premium retail channels (e.g., specialty grocers, better-for-you brands) Background in smaller or high-growth CPG companies Exposure to end-to-end product development (ingredients, packaging, logistics) Ability to sell high-volume programs and build accounts from inception through scale What Success Looks Like
Build a strong pipeline of qualified retail opportunities in year one Deliver meaningful new revenue growth within the first year Establish long-term, scalable customer relationships Create a repeatable foundation for future sales team expansion Why This Role
First dedicated sales hire with significant influence on go-to-market strategy Opportunity to build and scale key retail relationships from the ground up High visibility role with direct impact on company growth Clear path for career progression as the commercial team expands
#J-18808-Ljbffr