Market Insights and Research Director
Hahn, Austin, TX, United States
Market Insights and Research Director > AI Powered Market Intelligence
Austin, TX preferred | Hybrid / Remote (Central Time Zone)
Reports to: Managing Director & Chief Marketing Officer
Role Overview Creative agencies run on insight, intuition, and speed. Today, however, the number of signals shaping markets—cultural shifts, social conversations, behavioral data, economic trends, media ecosystems, and emerging technologies—is nearly overwhelming. This role is being created to turn that complexity into advantage.
Hahn is hiring a Market Researcher / Insights leader who combines strong research fundamentals with a sophisticated understanding of modern technology tools—including AI-assisted research, data synthesis, and automated insight generation.
Your job is to build faster insight cycles, deeper audience understanding, and stronger strategic foundations for creative work. You will design systems that help strategists, creatives, and account teams:
See shifts in consumer behavior earlier
Validate ideas more rigorously
Identify whitespace opportunities for clients
Translate complex data into compelling brand narratives
What You'll Do Build AI-Enabled Insight Systems
AI-assisted synthesis of market and competitive landscapes including AI-generated audience proxies
Cultural and social signal detection
Trend identification and momentum scoring
Automated research summaries and insight extraction
LLM-powered assistants that turn raw research into creative briefs
Market and category research
Social listening and sentiment analysis
Cultural trend monitoring
Survey and panel research
Qualitative interviews and ethnographic research
Media and news analysis
Client and economic datasets
Partner with Strategy, Creative & Account Teams
Work alongside brand strategists, creative directors, PR and media teams
Surface cultural tensions, emotional drivers, and behavioral contradictions
Translate discoveries into briefs, insight decks, and strategic narratives
Day-to-Day Responsibilities Research Development
Design surveys, polls, and qualitative research programs
Conduct market and competitive analyses
Support brand strategy with audience insights
Data & Technology
Use AI tools to accelerate research workflows
Develop structured data pipelines for research inputs
Build dashboards or internal knowledge systems
Insight Delivery
Generate charts and visual summaries
Translate analysis into creative inspiration
Ideal Candidate Profile Experience
5–8 years in market research, insights, strategy, analytics and statistics
5–8 years’ experience in food and beverage or energy and utility market research
At least 5 years working at a creative agency, advertising agency, PR agency
Hahn’s Mission At Hahn, we don’t just tell stories, we build belief.
We believe the most essential brands—the ones that power, nourish, and improve daily life—deserve more than just attention. They deserve trust. That’s why we exist—to shape the future of everyday brands.
We are an integrated marketing communications agency built for brands in energy, health and nutrition, food and beverage, and data-powered services. Our approach combines foresight and soul to make the complex simple, the everyday essential, and the essential unforgettable.
We’re not here for boring, bland, or basic. We’re here for brands bold enough to lead. And when you choose us, you’re not just gaining a partner. You’re getting a Sure Thing.
We’re on a mission to become the leader in predictive marketing communications and PR, with integrity, innovation, and impact.
Let’s build the future of everyday, together.
#J-18808-Ljbffr
Reports to: Managing Director & Chief Marketing Officer
Role Overview Creative agencies run on insight, intuition, and speed. Today, however, the number of signals shaping markets—cultural shifts, social conversations, behavioral data, economic trends, media ecosystems, and emerging technologies—is nearly overwhelming. This role is being created to turn that complexity into advantage.
Hahn is hiring a Market Researcher / Insights leader who combines strong research fundamentals with a sophisticated understanding of modern technology tools—including AI-assisted research, data synthesis, and automated insight generation.
Your job is to build faster insight cycles, deeper audience understanding, and stronger strategic foundations for creative work. You will design systems that help strategists, creatives, and account teams:
See shifts in consumer behavior earlier
Validate ideas more rigorously
Identify whitespace opportunities for clients
Translate complex data into compelling brand narratives
What You'll Do Build AI-Enabled Insight Systems
AI-assisted synthesis of market and competitive landscapes including AI-generated audience proxies
Cultural and social signal detection
Trend identification and momentum scoring
Automated research summaries and insight extraction
LLM-powered assistants that turn raw research into creative briefs
Market and category research
Social listening and sentiment analysis
Cultural trend monitoring
Survey and panel research
Qualitative interviews and ethnographic research
Media and news analysis
Client and economic datasets
Partner with Strategy, Creative & Account Teams
Work alongside brand strategists, creative directors, PR and media teams
Surface cultural tensions, emotional drivers, and behavioral contradictions
Translate discoveries into briefs, insight decks, and strategic narratives
Day-to-Day Responsibilities Research Development
Design surveys, polls, and qualitative research programs
Conduct market and competitive analyses
Support brand strategy with audience insights
Data & Technology
Use AI tools to accelerate research workflows
Develop structured data pipelines for research inputs
Build dashboards or internal knowledge systems
Insight Delivery
Generate charts and visual summaries
Translate analysis into creative inspiration
Ideal Candidate Profile Experience
5–8 years in market research, insights, strategy, analytics and statistics
5–8 years’ experience in food and beverage or energy and utility market research
At least 5 years working at a creative agency, advertising agency, PR agency
Hahn’s Mission At Hahn, we don’t just tell stories, we build belief.
We believe the most essential brands—the ones that power, nourish, and improve daily life—deserve more than just attention. They deserve trust. That’s why we exist—to shape the future of everyday brands.
We are an integrated marketing communications agency built for brands in energy, health and nutrition, food and beverage, and data-powered services. Our approach combines foresight and soul to make the complex simple, the everyday essential, and the essential unforgettable.
We’re not here for boring, bland, or basic. We’re here for brands bold enough to lead. And when you choose us, you’re not just gaining a partner. You’re getting a Sure Thing.
We’re on a mission to become the leader in predictive marketing communications and PR, with integrity, innovation, and impact.
Let’s build the future of everyday, together.
#J-18808-Ljbffr