Paid Search, Senior Analyst
Lucas James Talent Partners, Chicago, IL, United States
Location: Chicago, IL / Hybrid (3 days in office/ 2 days work from home)
The Opportunity Lucas James Talent Partners is excited to grow our Media team—specifically our Paid Search practice. The Paid Search Senior Analyst plays a critical role at the center of our digital business, serving as a bridge between media buying and data analysis.
In this role, you’ll collaborate closely with Leadership, Client Services (and clients), Data Analytics, and Operations to plan, build, execute, and optimize paid search campaigns across a diverse portfolio of businesses. You’ll gain exposure to multiple areas of media, including media mix modeling, traditional media (TV, radio, print), social, and programmatic—while helping lead a fast-growing team.
What You’ll Do Reporting & Analysis
Monitor campaign budgets, pacing, and bid adjustments
Pull, analyze, and interpret performance data to develop actionable insights
Demonstrate mastery of core paid search metrics (CPC, CPA, CTR, SOV, weighted averages, etc.)
Campaign Creation
Build and/or QA paid search campaigns
Conduct keyword research and competitive analysis
Structure keywords into ad groups and develop relevant ad copy and extensions
Present keyword and copy recommendations and apply client feedback
Actively participate in internal and client meetings, confidently speaking to your area of ownership
Build strong working relationships with client teams and partner agencies
Collaborate closely with Managers and Associate Directors on optimizations
Participate in client status and reporting calls, including presenting performance insights
Optimization & Testing
Monitor campaign performance and competitive landscapes
Proactively recommend and implement optimizations based on performance trends
Develop and execute testing and learning agendas
Billing & Operations
Maintain accurate monthly billing processes, including invoice tracking and actualizations
What We’re Looking For
1+ years of hands‑on paid search experience
Agency or client‑side experience preferred
Expertise in Google Ads and Bing (Shopping experience and certifications strongly preferred)
Amazon Ads experience is a plus
Experience with tags, pixels, and Google Tag Manager
Strong presentation skills and comfort in a client‑facing role
Advanced analytical and mathematical skills
Ability to work with large datasets in Excel and BI tools
Startup mindset with strong attention to detail
Proactive problem‑solver with excellent communication skills
Ability to work independently and collaboratively
Alignment with Scale Marketing’s core values
Drive, enthusiasm, and a desire to grow as the company scales
#J-18808-Ljbffr
The Opportunity Lucas James Talent Partners is excited to grow our Media team—specifically our Paid Search practice. The Paid Search Senior Analyst plays a critical role at the center of our digital business, serving as a bridge between media buying and data analysis.
In this role, you’ll collaborate closely with Leadership, Client Services (and clients), Data Analytics, and Operations to plan, build, execute, and optimize paid search campaigns across a diverse portfolio of businesses. You’ll gain exposure to multiple areas of media, including media mix modeling, traditional media (TV, radio, print), social, and programmatic—while helping lead a fast-growing team.
What You’ll Do Reporting & Analysis
Monitor campaign budgets, pacing, and bid adjustments
Pull, analyze, and interpret performance data to develop actionable insights
Demonstrate mastery of core paid search metrics (CPC, CPA, CTR, SOV, weighted averages, etc.)
Campaign Creation
Build and/or QA paid search campaigns
Conduct keyword research and competitive analysis
Structure keywords into ad groups and develop relevant ad copy and extensions
Present keyword and copy recommendations and apply client feedback
Actively participate in internal and client meetings, confidently speaking to your area of ownership
Build strong working relationships with client teams and partner agencies
Collaborate closely with Managers and Associate Directors on optimizations
Participate in client status and reporting calls, including presenting performance insights
Optimization & Testing
Monitor campaign performance and competitive landscapes
Proactively recommend and implement optimizations based on performance trends
Develop and execute testing and learning agendas
Billing & Operations
Maintain accurate monthly billing processes, including invoice tracking and actualizations
What We’re Looking For
1+ years of hands‑on paid search experience
Agency or client‑side experience preferred
Expertise in Google Ads and Bing (Shopping experience and certifications strongly preferred)
Amazon Ads experience is a plus
Experience with tags, pixels, and Google Tag Manager
Strong presentation skills and comfort in a client‑facing role
Advanced analytical and mathematical skills
Ability to work with large datasets in Excel and BI tools
Startup mindset with strong attention to detail
Proactive problem‑solver with excellent communication skills
Ability to work independently and collaboratively
Alignment with Scale Marketing’s core values
Drive, enthusiasm, and a desire to grow as the company scales
#J-18808-Ljbffr