Marketing Technology Manager
Viridien, Houston, TX, United States
Marketing Technology Manager
Viridien is seeking a Marketing Technology Manager to lead the design, optimization, and integration of our digital marketing technology ecosystem. This role ensures our martech stack supports marketing and communications strategies aligned with Viridien's business goals. You'll join a dynamic, collaborative Marketing & Communications team that partners closely with Sales, and IT. Together, we drive digital acceleration, deliver smarter, more impactful campaigns that deepen client engagement, and elevate Viridien's brand across key global markets. Key Responsibilities
Own and optimize Viridien's martech stack and integrations across platforms and vendors. Manage our marketing automation platform, including workflows for lead management and connectors with CRM (e.g., HubSpot, Salesforce). Implement tagging, tracking, and multi-channel attribution frameworks (e.g., GA4, GTM, UTMs). Ensure compliance with data privacy regulations (e.g., GDPR) and internal / best practice data governance policies. Develop and drive a 12-month martech roadmap and track and report on performance against KPIs. Mentor team members and support process standardization. Qualifications Required:
Bachelor's degree in marketing, communications, or related field. 7+ years of experience in Martech, (B2B preferred). Proven expertise in managing and integrating: CMS platforms (e.g., Drupal), tag managers (e.g., GTM), and domain/DNS systems, Analytics & UX tools (e.g., GA4, HotJar), Marketing automation (e.g., HubSpot) and CRM platforms (e.g., Salesforce), Performance & SEO tools (e.g., SEMrush, Search Console), Compliance & consent tools (e.g., CookiePro). Strong understanding of lifecycle data management, automation, and multi-touch attribution. Excellent project management and cross-functional collaboration skills. At Viridien, we foster a culture of continuous learning and provide tailored training programs through our Learning Hub, designed to enhance technical, commercial, and personal growth. We care about the environment and encourage and actively support a strong sense of community, through volunteering and various company initiatives, as well as a strong company commitment to protecting our environment through sustainable solutions, energy saving and waste reduction enterprises.
Viridien is seeking a Marketing Technology Manager to lead the design, optimization, and integration of our digital marketing technology ecosystem. This role ensures our martech stack supports marketing and communications strategies aligned with Viridien's business goals. You'll join a dynamic, collaborative Marketing & Communications team that partners closely with Sales, and IT. Together, we drive digital acceleration, deliver smarter, more impactful campaigns that deepen client engagement, and elevate Viridien's brand across key global markets. Key Responsibilities
Own and optimize Viridien's martech stack and integrations across platforms and vendors. Manage our marketing automation platform, including workflows for lead management and connectors with CRM (e.g., HubSpot, Salesforce). Implement tagging, tracking, and multi-channel attribution frameworks (e.g., GA4, GTM, UTMs). Ensure compliance with data privacy regulations (e.g., GDPR) and internal / best practice data governance policies. Develop and drive a 12-month martech roadmap and track and report on performance against KPIs. Mentor team members and support process standardization. Qualifications Required:
Bachelor's degree in marketing, communications, or related field. 7+ years of experience in Martech, (B2B preferred). Proven expertise in managing and integrating: CMS platforms (e.g., Drupal), tag managers (e.g., GTM), and domain/DNS systems, Analytics & UX tools (e.g., GA4, HotJar), Marketing automation (e.g., HubSpot) and CRM platforms (e.g., Salesforce), Performance & SEO tools (e.g., SEMrush, Search Console), Compliance & consent tools (e.g., CookiePro). Strong understanding of lifecycle data management, automation, and multi-touch attribution. Excellent project management and cross-functional collaboration skills. At Viridien, we foster a culture of continuous learning and provide tailored training programs through our Learning Hub, designed to enhance technical, commercial, and personal growth. We care about the environment and encourage and actively support a strong sense of community, through volunteering and various company initiatives, as well as a strong company commitment to protecting our environment through sustainable solutions, energy saving and waste reduction enterprises.