Director, Subscriber Growth & Retention | Titleist Performance
Acushnet Holdings Corp., Oceanside, CA, United States
Director, Subscriber Growth & Retention
Join a team that values excellence and innovation, at a company known for its iconic golf brands. At Acushnet Company, your background and experience contribute to creating the best products for dedicated golfers worldwide. Here, your performance has purpose. What You Will Be Doing As the Director, Subscriber Growth & Retention, you will spearhead the performance and lifecycle marketing strategy, crafting a unified, data-driven approach to expand the Titleist Performance subscription/application base across both B2C and B2B segments, boost engagement, and enhance long-term retention and revenue. Reporting to the Head of Titleist Performance, you'll lead both acquisition and retention initiatives, build a high-performing marketing team, and define a forward-looking roadmap that connects with dedicated golfers at every stage of their journey. Your leadership will be instrumental in solidifying Titleist's position as the premier destination for golf fitness and player development. Responsibilities Include Define and drive growth strategy Execute a holistic growth marketing strategy encompassing performance and lifecycle marketing Drive customer acquisition, deepen engagement, and increase user retention through personalized mobile app experiences Identify consumer trends aligned with Titleist's performance and long-term growth goals Translate insights into actionable, tangible initiatives Lead performance marketing and media strategy Oversee paid media, search, social, and in-app marketing efforts Ensure high-impact execution across all performance channels Leverage data and analytics Use data to assess campaign effectiveness and uncover key trends Prioritize high-impact marketing opportunities across the user lifecycle Cross-functional collaboration Partner with Product, Application Development, AI/Data Science, Business Intelligence, and Consumer Insights teams Collaborate with the Titleist Brand team to ensure a cohesive and aligned product user experience Budget management Manage and allocate budgets to support growth marketing strategies effectively What You Will Bring Education: Bachelor's Degree in Business Administration or a relevant field, MBA preferred Experience: Minimum of 10 years in growth marketing Proven track record in performance marketing within a digital environment Specific experience in the application development space Preferred experience with successful premium subscriptions. Start-up environment experience is a plus Skills & Attributes: Nimble and team-centric, manages ambiguity well and can present ideas and make decisions with minimal oversight Strong cross-functional communication skills Highly analytical and results-driven with ability to translate data and analytics into actionable business growth strategies Skilled in stakeholder communication and management across varying levels of complexity Leadership: Strong leadership capabilities with demonstrated success in managing, mentoring, and developing large teams Experience working in a collaborative, matrixed, and communicative environment Specialized Knowledge and Skills: Proficiency in analytics and marketing technology platforms such as Tableau or similar tools Experience in digital marketing channels and lifecycle strategies, including performance media, CRM, SEO and personalized user engagement Our Commitment to You At Acushnet Company, we are committed to helping our associates thrive both personally and professionally. From the start, you and your family, including domestic partners, will benefit from a comprehensive suite of health and well-being programs. Enjoy the advantages of paid time off, an onsite fitness center, acupuncture, physical therapy, wellness coaches, and more. Our financial benefits are designed to secure your future, offering a 401k with company match, health savings accounts, and flexible spending accounts. Additionally, you'll enjoy perks like pet insurance, legal planning, education assistance, and exclusive access to our Associate Store. Pay Range: $158,670.00-$206,230.00 Ready to Make an Impact? Join us at Acushnet Company and be part of a team that values excellence and innovation. EEO and Additional Statements Acushnet Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Veteran/Disabled.
Join a team that values excellence and innovation, at a company known for its iconic golf brands. At Acushnet Company, your background and experience contribute to creating the best products for dedicated golfers worldwide. Here, your performance has purpose. What You Will Be Doing As the Director, Subscriber Growth & Retention, you will spearhead the performance and lifecycle marketing strategy, crafting a unified, data-driven approach to expand the Titleist Performance subscription/application base across both B2C and B2B segments, boost engagement, and enhance long-term retention and revenue. Reporting to the Head of Titleist Performance, you'll lead both acquisition and retention initiatives, build a high-performing marketing team, and define a forward-looking roadmap that connects with dedicated golfers at every stage of their journey. Your leadership will be instrumental in solidifying Titleist's position as the premier destination for golf fitness and player development. Responsibilities Include Define and drive growth strategy Execute a holistic growth marketing strategy encompassing performance and lifecycle marketing Drive customer acquisition, deepen engagement, and increase user retention through personalized mobile app experiences Identify consumer trends aligned with Titleist's performance and long-term growth goals Translate insights into actionable, tangible initiatives Lead performance marketing and media strategy Oversee paid media, search, social, and in-app marketing efforts Ensure high-impact execution across all performance channels Leverage data and analytics Use data to assess campaign effectiveness and uncover key trends Prioritize high-impact marketing opportunities across the user lifecycle Cross-functional collaboration Partner with Product, Application Development, AI/Data Science, Business Intelligence, and Consumer Insights teams Collaborate with the Titleist Brand team to ensure a cohesive and aligned product user experience Budget management Manage and allocate budgets to support growth marketing strategies effectively What You Will Bring Education: Bachelor's Degree in Business Administration or a relevant field, MBA preferred Experience: Minimum of 10 years in growth marketing Proven track record in performance marketing within a digital environment Specific experience in the application development space Preferred experience with successful premium subscriptions. Start-up environment experience is a plus Skills & Attributes: Nimble and team-centric, manages ambiguity well and can present ideas and make decisions with minimal oversight Strong cross-functional communication skills Highly analytical and results-driven with ability to translate data and analytics into actionable business growth strategies Skilled in stakeholder communication and management across varying levels of complexity Leadership: Strong leadership capabilities with demonstrated success in managing, mentoring, and developing large teams Experience working in a collaborative, matrixed, and communicative environment Specialized Knowledge and Skills: Proficiency in analytics and marketing technology platforms such as Tableau or similar tools Experience in digital marketing channels and lifecycle strategies, including performance media, CRM, SEO and personalized user engagement Our Commitment to You At Acushnet Company, we are committed to helping our associates thrive both personally and professionally. From the start, you and your family, including domestic partners, will benefit from a comprehensive suite of health and well-being programs. Enjoy the advantages of paid time off, an onsite fitness center, acupuncture, physical therapy, wellness coaches, and more. Our financial benefits are designed to secure your future, offering a 401k with company match, health savings accounts, and flexible spending accounts. Additionally, you'll enjoy perks like pet insurance, legal planning, education assistance, and exclusive access to our Associate Store. Pay Range: $158,670.00-$206,230.00 Ready to Make an Impact? Join us at Acushnet Company and be part of a team that values excellence and innovation. EEO and Additional Statements Acushnet Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Veteran/Disabled.