Content Specialist, Client Communications
Ascensus, Phila, PA, United States
Ascensus is the leading independent technology and service platform powering savings plans across America, providing products and expertise that help nearly 16 million people save for a better today and tomorrow.
Section 1: Position Summary The Content Specialist will be responsible for content development, execution, and oversight of marketing campaigns and initiatives for the assigned line of business. Through consultation, creativity, and a focus on the user experience, this individual will be responsible for collaborating with marketing and business stakeholders to implement effective communications and crafting copy that drives business growth, client retention and desired outcomes. This includes developing content within Ascensus brand standards for a variety of touchpoints with a focus on writing for digital experiences such as web, email, video, and social media.
Section 2: Job Functions, Essential Duties and Responsibilities
Turn strategic initiatives and industry trends into tactical solutions
Understand and assess business needs in order to craft clear, concise, and effective messaging
Manage all aspects of complex communications, including content development, project planning, and the creation of multiple versions based on data, logic, and branding
Represent marketing at key meetings to provide status updates, consultation, general project support, and innovative solutions
Establish strong relationships with business stakeholders by delivering on project specifications and deadlines
Create meaningful content leveraging AI tools that is clear, actionable, and engaging—converting leads to clients and turning clients into loyal fans
Fluid in copywriting for a wide variety of marketing mediums across web, email, print, video scripting, presentations, articles, white papers and more.
Use Microsoft office suite – Word, PowerPoint and Excel—as well as project management and CMS software tools to assist in the management of workflow, content, planning, and other marketing operations
Participate in and adhere to quality control best practices related to proofreading, reviews, and securing approvals
Measure effectiveness of communications using such methods as A/B testing
Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.
At Ascensus we are guided by our Core Values of People Matter, Quality First and Integrity Always®. They inspire us every day to prioritize an environment of respect for those we serve and one another and should be visible in your actions on a day-to-day.
Supervision
N/A
Section 3: Experience, Skills, Knowledge Requirements
Excellent writing, editing, and presentation skills
Ability to write and communicate effectively and professionally across multiple mediums, including digital, social and print, and considering SEO, SEO strategy and optimization tactics
Experience with AI copywriting tools
Excellent decision-making, communication, critical thinking, project management and follow-through skills
Ability to perform duties with accuracy, strong attention to detail, and meet deadlines consistently
Self-motivated team player who is comfortable working in a collaborative, fast-paced environment
Minimum of 5 years of related experience. Samples and portfolio are required
Four-year college degree, marketing/communications or related field
An understanding of a regulated industry; financial services experience a plus
We are proud to be an Equal Opportunity Employer
#J-18808-Ljbffr
Section 1: Position Summary The Content Specialist will be responsible for content development, execution, and oversight of marketing campaigns and initiatives for the assigned line of business. Through consultation, creativity, and a focus on the user experience, this individual will be responsible for collaborating with marketing and business stakeholders to implement effective communications and crafting copy that drives business growth, client retention and desired outcomes. This includes developing content within Ascensus brand standards for a variety of touchpoints with a focus on writing for digital experiences such as web, email, video, and social media.
Section 2: Job Functions, Essential Duties and Responsibilities
Turn strategic initiatives and industry trends into tactical solutions
Understand and assess business needs in order to craft clear, concise, and effective messaging
Manage all aspects of complex communications, including content development, project planning, and the creation of multiple versions based on data, logic, and branding
Represent marketing at key meetings to provide status updates, consultation, general project support, and innovative solutions
Establish strong relationships with business stakeholders by delivering on project specifications and deadlines
Create meaningful content leveraging AI tools that is clear, actionable, and engaging—converting leads to clients and turning clients into loyal fans
Fluid in copywriting for a wide variety of marketing mediums across web, email, print, video scripting, presentations, articles, white papers and more.
Use Microsoft office suite – Word, PowerPoint and Excel—as well as project management and CMS software tools to assist in the management of workflow, content, planning, and other marketing operations
Participate in and adhere to quality control best practices related to proofreading, reviews, and securing approvals
Measure effectiveness of communications using such methods as A/B testing
Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.
At Ascensus we are guided by our Core Values of People Matter, Quality First and Integrity Always®. They inspire us every day to prioritize an environment of respect for those we serve and one another and should be visible in your actions on a day-to-day.
Supervision
N/A
Section 3: Experience, Skills, Knowledge Requirements
Excellent writing, editing, and presentation skills
Ability to write and communicate effectively and professionally across multiple mediums, including digital, social and print, and considering SEO, SEO strategy and optimization tactics
Experience with AI copywriting tools
Excellent decision-making, communication, critical thinking, project management and follow-through skills
Ability to perform duties with accuracy, strong attention to detail, and meet deadlines consistently
Self-motivated team player who is comfortable working in a collaborative, fast-paced environment
Minimum of 5 years of related experience. Samples and portfolio are required
Four-year college degree, marketing/communications or related field
An understanding of a regulated industry; financial services experience a plus
We are proud to be an Equal Opportunity Employer
#J-18808-Ljbffr