Managing Director (Client Lead), GTM & Commercial Strategy - Chicago
Human Agency, Chicago, IL, United States
Managing Director (Client Lead), GTM & Commercial Strategy - Chicago
Location: Remote (US or Canada)
About Human Agency We're scaling rapidly and have a growing pipeline of opportunities that demand exceptional talent across disciplines. Our mission is to bring on individuals, from creative producers to technical experts to entrepreneurial leaders, who can help us realize this next chapter of growth.
We are a company of doers. Leaders roll up their sleeves, teams work flat, and everyone contributes to what ships. Titles don't insulate us from feedback or basics. We invite critique, learn quickly, and keep raising the bar. The best ideas win here, no matter where they come from, because clients trust us to deliver the strongest outcomes every time.
Our clients' missions, products, and bottom lines are sacred. We immerse ourselves in their world, becoming stewards of their goals and partners in solving big problems. Every product, strategy, or asset we create must be both beautiful and functional; practical, usable, and designed for real-world impact.
Humans are our most valuable resource, and we only grow by hiring people who push us forward. Across strategy, engineering, design, data, and operations, we seek out teammates who raise the bar and make us better. Always hire up, never down.
We partner with organizations of all sizes to explore, design, and implement AI strategies that are secure, scalable, and human-centered. We believe AI should amplify human potential, not replace it, and we build with that conviction in every engagement. From advisory and tooling to implementation and education, we meet clients where they are and help them integrate AI in ways that align with their mission and values. Our goal is to empower teams to work smarter, move faster, and unlock new possibilities through thoughtful, responsible innovation.
And through it all, we lead with purpose, love, and adventure. We do meaningful work with people we care about, and we make the ride an adventure worth taking. Because at Human Agency, who we are and how we work are one and the same.
The Opportunity We are seeking an exceptional
B2B GTM Client Lead
to serve as a force multiplier to our CEO, Caroline Hoogland, while leading and executing high-impact marketing and GTM initiatives for both Human Agency and our clients.
This is a
revenue-driving operator role
for someone who is as comfortable creating content and scaling paid acquisition as they are preparing executive strategy briefs.
You will sit within our Commercial Strategy team and work across:
Client-facing B2B marketing & growth initiatives
Go-to-market strategy and execution
Performance marketing systems
Sales enablement and revenue operations
CEO-level strategic initiatives
Our marketing and growth clients are quickly scaling. We need additional
full-stack B2B performance marketers
who can step into complex environments quickly and drive measurable impact.
Over the next 12–18 months, this role will flex between internal leadership and embedded client execution depending on where leverage is highest.
What You'll Own Go-To-Market & Revenue Execution (Client-Facing)
Lead B2B GTM strategy development and execution for client organizations
Build and optimize performance marketing systems (paid acquisition, lifecycle, demand gen, conversion funnels)
Design positioning, messaging, and launch strategies for new products or AI-enabled offerings
Develop channel strategy across paid, organic, partnerships, outbound, and content
Build measurement infrastructure (CAC, LTV, funnel metrics, attribution models)
Partner with client CEOs and founders on growth strategy, fundraising narratives, and revenue planning
Turn strategy into execution plans with timelines, owners, and clear ROI targets
You should be able to both
design the strategy and get into the platforms.
Drive Human Agency’s own GTM initiatives and revenue acceleration projects
Improve sales pipeline operations, CRM rigor, and forecasting discipline
Build repeatable frameworks for how we scope, sell, and deliver marketing engagements
Create case studies, proof narratives, and growth assets that support business development
Identify and productize high-demand marketing service offerings
CEO Partnership & Strategic Execution
Partner with the CEO to translate strategic priorities into executable plans
Own special projects tied to revenue growth, partnerships, or new service lines
Prepare high-quality executive materials (strategy briefs, board decks, decision memos)
Maintain visibility across revenue-driving initiatives and proactively identify risks
Pressure-test ideas and ensure GTM initiatives align with capacity and resourcing
Systems, Infrastructure & Organizational Scaling
Build scalable marketing and operational systems that reduce friction as we grow
Design dashboards for revenue health, marketing performance, and capacity planning
Identify operational bottlenecks and implement improvements
Establish tight reporting rhythms that increase velocity without adding bureaucracy
Who You Are Experience & Capability
6–10+ years in B2B marketing, growth, performance marketing, or GTM leadership roles
Deep familiarity with the AI Foundation Model market
Experience as a Head of Growth, Director of Marketing, Performance Lead, or GTM operator at a startup or high-growth environment
Demonstrated ability to scale acquisition and revenue in B2B contexts
Deep understanding of paid acquisition, demand gen, lifecycle marketing, positioning, and conversion optimization
Strong fluency in analytics, attribution, and revenue modeling
Comfortable owning both strategy and hands-on execution
You are not just a strategist.
You are not just an operator.
You are both.
Mindset
Revenue-oriented and metrics-obsessed
Thrive in ambiguity and create clarity quickly
Comfortable embedding in client environments and earning trust fast
Systems thinker who builds repeatable infrastructure
Why This Role Is Unique This role sits at the intersection of:
Chief of Staff-level strategic influence
B2B performance marketing execution
Go-to-market leadership
You will have direct access to the CEO and outsized influence on both company trajectory and client growth outcomes.
If you’re a full-stack B2B growth operator who wants both executive exposure and hands-on impact, this is your role.
Considerations
Education:
Bachelor's degree from a top-tier program; an advanced degree in a relevant field is a plus
Ethics:
Commitment to ethical practices and responsible business operations
Travel:
Occasional (10–25%) for company offsites, key events, and leadership meetings
Location:
Remote-friendly with preference for candidates in major tech hubs and strong preference for overlap with EST business hours
Equal Opportunity Commitment Human Agency is an Equal Opportunity Employer. We value diverse perspectives and are committed to building inclusive, high-performing teams where everyone can do their best work.
#J-18808-Ljbffr
About Human Agency We're scaling rapidly and have a growing pipeline of opportunities that demand exceptional talent across disciplines. Our mission is to bring on individuals, from creative producers to technical experts to entrepreneurial leaders, who can help us realize this next chapter of growth.
We are a company of doers. Leaders roll up their sleeves, teams work flat, and everyone contributes to what ships. Titles don't insulate us from feedback or basics. We invite critique, learn quickly, and keep raising the bar. The best ideas win here, no matter where they come from, because clients trust us to deliver the strongest outcomes every time.
Our clients' missions, products, and bottom lines are sacred. We immerse ourselves in their world, becoming stewards of their goals and partners in solving big problems. Every product, strategy, or asset we create must be both beautiful and functional; practical, usable, and designed for real-world impact.
Humans are our most valuable resource, and we only grow by hiring people who push us forward. Across strategy, engineering, design, data, and operations, we seek out teammates who raise the bar and make us better. Always hire up, never down.
We partner with organizations of all sizes to explore, design, and implement AI strategies that are secure, scalable, and human-centered. We believe AI should amplify human potential, not replace it, and we build with that conviction in every engagement. From advisory and tooling to implementation and education, we meet clients where they are and help them integrate AI in ways that align with their mission and values. Our goal is to empower teams to work smarter, move faster, and unlock new possibilities through thoughtful, responsible innovation.
And through it all, we lead with purpose, love, and adventure. We do meaningful work with people we care about, and we make the ride an adventure worth taking. Because at Human Agency, who we are and how we work are one and the same.
The Opportunity We are seeking an exceptional
B2B GTM Client Lead
to serve as a force multiplier to our CEO, Caroline Hoogland, while leading and executing high-impact marketing and GTM initiatives for both Human Agency and our clients.
This is a
revenue-driving operator role
for someone who is as comfortable creating content and scaling paid acquisition as they are preparing executive strategy briefs.
You will sit within our Commercial Strategy team and work across:
Client-facing B2B marketing & growth initiatives
Go-to-market strategy and execution
Performance marketing systems
Sales enablement and revenue operations
CEO-level strategic initiatives
Our marketing and growth clients are quickly scaling. We need additional
full-stack B2B performance marketers
who can step into complex environments quickly and drive measurable impact.
Over the next 12–18 months, this role will flex between internal leadership and embedded client execution depending on where leverage is highest.
What You'll Own Go-To-Market & Revenue Execution (Client-Facing)
Lead B2B GTM strategy development and execution for client organizations
Build and optimize performance marketing systems (paid acquisition, lifecycle, demand gen, conversion funnels)
Design positioning, messaging, and launch strategies for new products or AI-enabled offerings
Develop channel strategy across paid, organic, partnerships, outbound, and content
Build measurement infrastructure (CAC, LTV, funnel metrics, attribution models)
Partner with client CEOs and founders on growth strategy, fundraising narratives, and revenue planning
Turn strategy into execution plans with timelines, owners, and clear ROI targets
You should be able to both
design the strategy and get into the platforms.
Drive Human Agency’s own GTM initiatives and revenue acceleration projects
Improve sales pipeline operations, CRM rigor, and forecasting discipline
Build repeatable frameworks for how we scope, sell, and deliver marketing engagements
Create case studies, proof narratives, and growth assets that support business development
Identify and productize high-demand marketing service offerings
CEO Partnership & Strategic Execution
Partner with the CEO to translate strategic priorities into executable plans
Own special projects tied to revenue growth, partnerships, or new service lines
Prepare high-quality executive materials (strategy briefs, board decks, decision memos)
Maintain visibility across revenue-driving initiatives and proactively identify risks
Pressure-test ideas and ensure GTM initiatives align with capacity and resourcing
Systems, Infrastructure & Organizational Scaling
Build scalable marketing and operational systems that reduce friction as we grow
Design dashboards for revenue health, marketing performance, and capacity planning
Identify operational bottlenecks and implement improvements
Establish tight reporting rhythms that increase velocity without adding bureaucracy
Who You Are Experience & Capability
6–10+ years in B2B marketing, growth, performance marketing, or GTM leadership roles
Deep familiarity with the AI Foundation Model market
Experience as a Head of Growth, Director of Marketing, Performance Lead, or GTM operator at a startup or high-growth environment
Demonstrated ability to scale acquisition and revenue in B2B contexts
Deep understanding of paid acquisition, demand gen, lifecycle marketing, positioning, and conversion optimization
Strong fluency in analytics, attribution, and revenue modeling
Comfortable owning both strategy and hands-on execution
You are not just a strategist.
You are not just an operator.
You are both.
Mindset
Revenue-oriented and metrics-obsessed
Thrive in ambiguity and create clarity quickly
Comfortable embedding in client environments and earning trust fast
Systems thinker who builds repeatable infrastructure
Why This Role Is Unique This role sits at the intersection of:
Chief of Staff-level strategic influence
B2B performance marketing execution
Go-to-market leadership
You will have direct access to the CEO and outsized influence on both company trajectory and client growth outcomes.
If you’re a full-stack B2B growth operator who wants both executive exposure and hands-on impact, this is your role.
Considerations
Education:
Bachelor's degree from a top-tier program; an advanced degree in a relevant field is a plus
Ethics:
Commitment to ethical practices and responsible business operations
Travel:
Occasional (10–25%) for company offsites, key events, and leadership meetings
Location:
Remote-friendly with preference for candidates in major tech hubs and strong preference for overlap with EST business hours
Equal Opportunity Commitment Human Agency is an Equal Opportunity Employer. We value diverse perspectives and are committed to building inclusive, high-performing teams where everyone can do their best work.
#J-18808-Ljbffr