Director of Corporate Communications, External Engagement
Western Union, Denver, CO, United States
Director of Corporate Communications, External Engagement
About the Role
The Director of External Communications is responsible for shaping Western Union’s external narrative, strengthening brand perception, and amplifying the company’s reputation across global audiences. This role leads enterprise‑level external communications efforts, including management of the corporate website, executive social media presence, and proactive media strategy. The Director serves as a strategic advisor across the business, ensuring that external storytelling supports Western Union’s business priorities, growth strategy, and brand aspiration.
Role Responsibilities External Communications Strategy
Develop and execute a comprehensive enterprise external communications strategy aligned to corporate priorities and brand direction.
Shape and manage the narrative for Western Union’s transformation, products, and global business initiatives.
Oversee content strategy, editorial direction, and ongoing governance for Western Union’s external website.
Partner with digital, brand, and product teams to ensure content accuracy, relevance, and alignment with enterprise goals.
Executive Social Media Management
Manage and grow strategic social media platforms for key executives, including content development, thought leadership, audience engagement, and analytics tracking.
Ensure executive digital communications reinforce Western Union’s brand, culture, and strategic positioning.
Develop proactive and reactive media strategies, including pitches, press materials, and messaging frameworks.
Monitor global media narratives and industry trends to identify opportunities to advance Western Union’s reputation.
Lead crisis media management, including rapid response to emerging issues, development of crisis messaging, and coordination with stakeholders to protect Western Union’s reputation.
Serve as a point of contact for media inquiries and coordinate with global media partners and agencies.
Reputation & Brand Insights
Track and analyze media mentions, sentiment, and external perception of Western Union.
Translate insights into actionable recommendations that strengthen reputation, mitigate risk, and enhance brand visibility.
Role Requirements
10+ years of experience in Communications, Public Relations, External Affairs, or related field.
Proven track record leading enterprise‑level external communications strategies within a global or highly regulated environment.
Expertise in media relations, digital communications, and executive social platforms.
Strong writing, storytelling, and message development capabilities.
Ability to influence senior leaders and collaborate across complex organizations.
Work Shift HYBRID - Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
BENEFITS AND OTHER DETAILS You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your United States – Specific Benefits Include
Flexible Time off
Medical, Dental and Life Insurance
Tuition Assistance Program
$0 Money Transfer Fee Discount Code – Quarterly
Recognition Program “Game Changers”
Employee Discount Program
Global Adoption Assistance
Western Union Contribution to 401K
For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.
The on-target earnings range is $165,000- $185,000 per year, which would a potential base salary Actual salary will vary based on candidates’ qualifications, skills, and competencies.
Other Details We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
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Role Responsibilities External Communications Strategy
Develop and execute a comprehensive enterprise external communications strategy aligned to corporate priorities and brand direction.
Shape and manage the narrative for Western Union’s transformation, products, and global business initiatives.
Oversee content strategy, editorial direction, and ongoing governance for Western Union’s external website.
Partner with digital, brand, and product teams to ensure content accuracy, relevance, and alignment with enterprise goals.
Executive Social Media Management
Manage and grow strategic social media platforms for key executives, including content development, thought leadership, audience engagement, and analytics tracking.
Ensure executive digital communications reinforce Western Union’s brand, culture, and strategic positioning.
Develop proactive and reactive media strategies, including pitches, press materials, and messaging frameworks.
Monitor global media narratives and industry trends to identify opportunities to advance Western Union’s reputation.
Lead crisis media management, including rapid response to emerging issues, development of crisis messaging, and coordination with stakeholders to protect Western Union’s reputation.
Serve as a point of contact for media inquiries and coordinate with global media partners and agencies.
Reputation & Brand Insights
Track and analyze media mentions, sentiment, and external perception of Western Union.
Translate insights into actionable recommendations that strengthen reputation, mitigate risk, and enhance brand visibility.
Role Requirements
10+ years of experience in Communications, Public Relations, External Affairs, or related field.
Proven track record leading enterprise‑level external communications strategies within a global or highly regulated environment.
Expertise in media relations, digital communications, and executive social platforms.
Strong writing, storytelling, and message development capabilities.
Ability to influence senior leaders and collaborate across complex organizations.
Work Shift HYBRID - Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
BENEFITS AND OTHER DETAILS You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your United States – Specific Benefits Include
Flexible Time off
Medical, Dental and Life Insurance
Tuition Assistance Program
$0 Money Transfer Fee Discount Code – Quarterly
Recognition Program “Game Changers”
Employee Discount Program
Global Adoption Assistance
Western Union Contribution to 401K
For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.
The on-target earnings range is $165,000- $185,000 per year, which would a potential base salary Actual salary will vary based on candidates’ qualifications, skills, and competencies.
Other Details We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
#J-18808-Ljbffr