Director, Thought Leader Engagement Marketing
Alkermes, Boston, MA, United States
The successful candidate will be a key member of the Thought Leader Engagement team for the Psychiatry Marketing franchise at Alkermes. The Psychiatry franchise consists of ARISTADA, a long acting injectable for schizophrenia, and LYBALVI, an oral treatment for schizophrenia and bipolar 1 disorder. The role will be responsible for strategic planning and execution of peer-to-peer education across the franchise including speakers bureau, product theaters, webcasts, and conferences. In addition, the role is responsible for gathering HCP insights through advisory boards.
Alkermes has adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.
Responsibilities
Lead franchise commercial strategy for speakers bureau
Lead franchise commercial strategy for key congresses and meetings
Develop content for peer-to-peer education and gain approvals through CCC process
Manage 1 direct report
Plan and implement national and regional conference product theaters
Plan and implement national and regional webcasts for peer to peer education
Develop working relationships with Key Opinion Leaders in psychiatry
Serve as Thought Leader Engagement team liaison to brand teams through brand planning process
Monitor effectiveness of marketing program strategies and investments
Proactively share insights & analytics with internal stakeholders to optimize brand strategy
Lead HCP commercial advisory boards
Manage key vendor and agency relationships
Manage Thought Leader Engagement team budget
Qualifications Minimum Education & Experience Requirements:
Bachelor’s degree in business/science, advanced degree preferred
12+ years of experience with positions of increasing responsibility
Preferred Skills And Knowledge Qualifications
Understanding of the FDA promotional guidelines and approval process and experience working with review committees
Strategic thinker with the ability to forge focused business strategies with internal and external stakeholders
Significant analytic skills, able to clearly interpret and distill scientific, clinical and commercial information
Ability to effectively plan, prioritize, execute, follow up, anticipate problems, and find solutions
Ability to work across multiple functions (sales, compliance, finance, public affairs, medical affairs, etc.)
Ability to influence and gain consensus from peers and management
Strong writing and presentation skills
Understanding of industry code of conduct and ethics
Travel Requirements
Overnight travel ~20% including weekend travel at times for key conferences, advisory boards, & training meetings
The annual base salary for this position ranges from $177k to $210k. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package. Additional details can be found on our careers website: www.alkermes.com/careers#working-here
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Alkermes has adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.
Responsibilities
Lead franchise commercial strategy for speakers bureau
Lead franchise commercial strategy for key congresses and meetings
Develop content for peer-to-peer education and gain approvals through CCC process
Manage 1 direct report
Plan and implement national and regional conference product theaters
Plan and implement national and regional webcasts for peer to peer education
Develop working relationships with Key Opinion Leaders in psychiatry
Serve as Thought Leader Engagement team liaison to brand teams through brand planning process
Monitor effectiveness of marketing program strategies and investments
Proactively share insights & analytics with internal stakeholders to optimize brand strategy
Lead HCP commercial advisory boards
Manage key vendor and agency relationships
Manage Thought Leader Engagement team budget
Qualifications Minimum Education & Experience Requirements:
Bachelor’s degree in business/science, advanced degree preferred
12+ years of experience with positions of increasing responsibility
Preferred Skills And Knowledge Qualifications
Understanding of the FDA promotional guidelines and approval process and experience working with review committees
Strategic thinker with the ability to forge focused business strategies with internal and external stakeholders
Significant analytic skills, able to clearly interpret and distill scientific, clinical and commercial information
Ability to effectively plan, prioritize, execute, follow up, anticipate problems, and find solutions
Ability to work across multiple functions (sales, compliance, finance, public affairs, medical affairs, etc.)
Ability to influence and gain consensus from peers and management
Strong writing and presentation skills
Understanding of industry code of conduct and ethics
Travel Requirements
Overnight travel ~20% including weekend travel at times for key conferences, advisory boards, & training meetings
The annual base salary for this position ranges from $177k to $210k. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package. Additional details can be found on our careers website: www.alkermes.com/careers#working-here
#J-18808-Ljbffr