
Head of Growth Marketing
Confidential, Indianapolis, IN, United States
Head of Growth Marketing
About the Company
Forward-thinking AI company
Industry
Computer Software
Type
Privately Held
About the Role
The Company is seeking a Head of Growth Marketing to join their team. This is a pivotal role in the organization, as the successful candidate will be responsible for designing and building the growth engine from the ground up. The primary focus is on converting market interest into qualified demand and ultimately into revenue. The role demands a high level of ownership and direct influence over the market entry of the company's AI-driven products. Key responsibilities include owning the end-to-end growth strategy, building and launching campaigns across various channels, and designing a structured experimentation program to test and scale unconventional go-to-market approaches. The ideal candidate will have a proven track record in marketing frontier products, a strong command of AI-native distribution, and the ability to reach both technical and non-technical audiences with differentiated positioning. Applicants for the Head of Growth Marketing position at the company should have a background in marketing, with a focus on AI or ML products being a plus. The role requires a candidate with a structured, hypothesis-driven approach to growth experimentation, combined with the creative instincts to generate unconventional ideas. Strong storytelling and positioning skills are essential, as is the ability to operate with significant ambiguity and deliver results quickly. The Head of Growth Marketing will be expected to own the marketing technology stack, develop distribution strategies, and coordinate high-visibility campaigns to drive category-level conversation in the market. Experience in building and launching campaigns across email, paid social, and organic channels, as well as a strong command of paid social campaign management, particularly on platforms like X and Reddit, is necessary.
Travel Percent
Less than 10%
Functions
- Marketing