Social Media Marketing Specialist

Social Media Marketing Specialist

Location: Los Angeles, CA

Employment Type: Full-time

Pay Range: $75,000 - $90,000/year + Eligible for annual performance-based bonus

Benefits: 401(k) with Company Match, Employee Discount Program, Lifestyle Allowance, Mobile Phone Plan Reimbursement, Comprehensive Health/Dental/Vision/Life Insurance, Paid Time Off, Flexible Work Hours, Wellness Days, Creative Leave, Monthly Team Building Budget and more!

About Us

CJ Olive Young introduced the first Korean Health & Beauty store in 1999, pioneering the industry and becoming Korea’s No. 1 Health & Beauty store. With over 1,390 stores across Korea and a global network reaching 150 countries, OLIVE YOUNG is now evolving into a Global Lifestyle Platform that brings the best of Health & Beauty to customers worldwide.

CJ Olive Young USA, Inc. is a dynamic Health & Beauty retailer specializing in skincare and cosmetics in North America! As we expand, we are also curating a selection of local U.S. beauty brands, bringing innovative and high-quality products to our customers.

Job Summary

The Social Media Marketing Specialist will support the execution of OLIVE YOUNG USA’s social media strategy by leading content planning, agency management, and day-to-day platform operations. This role will partner with external agencies to develop and deliver high-quality, on-brand content, while also creating supporting in-house assets to drive engagement and amplify key campaigns. The ideal candidate brings a strong understanding of social trends, content development, and cross-functional collaboration, with the ability to translate marketing objectives into impactful social storytelling. This role may be leveled as a Senior Specialist based on years of experience and demonstrated expertise.

What You’ll Do

• Execute and support social media strategies that align with broader marketing campaigns, product launches, and key business priorities
• Serve as the primary point of contact for social media agency partners, managing day-to-day communication, timelines, and deliverables
• Develop comprehensive content briefs and creative direction to guide agency-led content production, ensuring alignment with brand voice and campaign objectives
• Review and provide actionable feedback on agency deliverables, maintaining high standards for creativity, quality, and brand consistency
• Oversee the social content pipeline and production workflow, ensuring seamless coordination between internal stakeholders and external partners
• Translate marketing initiatives into clear, platform-native content plans and storytelling approaches
• Create supporting owned media content in-house (approximately 20–30% of total output), including ideation and light production across formats (static, short-form video, Stories, etc.)
• Identify opportunities for real-time, reactive, or supplemental content to enhance campaign moments and community engagement
• Manage day-to-day social media operations, including content scheduling, publishing, and platform maintenance
• Actively engage with the community by monitoring and responding to comments, DMs, mentions, and tags in a timely, brand-appropriate manner
• Build and maintain social content calendars, ensuring consistency and alignment with marketing priorities
• Partner cross-functionally with internal teams to ensure cohesive messaging and execution
• Monitor content performance, social trends, and community sentiment, and provide insights and recommendations to optimize future content and creative direction
• Stay informed on beauty, cultural, and platform trends to continuously evolve the brand’s social presence
• All other duties as required

Preferred Qualifications (Tools & Platforms)

• Experience with social media management and publishing tools (e.g., Sprinklr, Sprout Social, Hootsuite, Later)
• Familiarity with native platform tools and analytics (Instagram, TikTok, YouTube Studio, Meta Business Suite)
• Proficiency in content creation and editing tools (e.g., CapCut, Adobe Creative Suite, Canva)
• Experience using social listening and reporting tools to monitor performance, trends, and community sentiment
• Working knowledge of project management and collaboration tools (e.g., Asana, Trello, Monday.com, Slack)
• Basic understanding of social performance metrics and reporting, with the ability to translate data into actionable insights

Qualifications

• Bachelor’s degree or equivalent professional experience required
• 3–4 years of relevant experience in social media, digital marketing, or content production; omni-channel retail experience strongly preferred
• Demonstrated ability to translate marketing objectives into engaging, platform-native social content
• Experience creating quick-turnaround, in-house social assets (static, short-form video, GIFs, Stories) using industry-standard editing tools, with strong editing and production skills
• Excellent written communication skills, with a strong eye for grammar, tone, and brand voice consistency
• Highly organized with the ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment
• Strong interpersonal and collaboration skills, with the ability to work cross-functionally and manage external partners effectively
• Creative thinker with a proactive mindset and a strong sense of ownership
• Flexible and responsive, with availability to support evenings and weekends during key campaigns, events, or high-traffic periods as needed

Equal Employment Opportunity Statement

CJ Olive Young USA, Inc is an equal opportunity employer committed to creating an inclusive environment for all employees. We believe in hiring with empathy and strive to build a diverse workforce that reflects our community. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. All qualified applicants are encouraged to apply and will receive consideration without regard to these factors.