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Creative Director of Social Media & Digital Narrative Strategy (Volunteer) Job a

Mentor A Promise, New York, NY, United States


Creative Director of Social Media & Digital Narrative Strategy (Volunteer) PromiseStudios | Digital Platforms, Community Engagement & Campaign Rollout

Organization: Mentor A Promise (MAP) – PromiseStudios Division

Location: Remote with NYC-based collaboration as needed

Type: Founding Leadership (Volunteer Executive Track or Structured Contract Role)

Reports To: Executive Creative Director, PromiseStudios

Works Closely With: Director of Marketing & Audience Growth, Photography Lead, Film Director, Podcast Director, Publishing & Civic Creative Leads

About Social Media At PromiseStudios PromiseStudios houses MAP’s creative engine — film, photography, publishing, fashion, animation, podcasting, and civic storytelling.

Social media within PromiseStudios is not reactive posting. It is strategic narrative sequencing. Digital platforms are where campaigns launch, communities form, stories circulate, partnerships notice, and institutional credibility grows.

We approach social media as a disciplined extension of our creative ecosystem — balancing artistry, analytics, and mission alignment.

Role Overview We are seeking a Creative Director of Social Media & Digital Narrative Strategy to lead content architecture, campaign sequencing, and platform growth across MAP’s digital presence. This founding leadership role will:

Define platform-specific voice and visual rhythm

Develop cross-platform campaign rollouts

Translate creative production into digital-native storytelling

Align analytics with creative decision-making

The Director will ensure that every post, reel, carousel, and digital release reflects MAP’s dignity-centered mission while supporting measurable growth. This role requires creative authority, strategic thinking, and platform fluency.

Key Responsibilities

Develop and oversee MAP’s social media strategy across platforms

Define content cadence and campaign sequencing architecture

Collaborate with film, photo, publishing, and podcast teams to translate creative work into digital formats

Establish platform-specific tone and engagement standards

Oversee visual cohesion and caption discipline

Develop audience segmentation and growth strategy

Monitor analytics and adjust content direction accordingly

Ensure safeguarding and media release compliance across all digital materials

Guide content calendar planning and seasonal rollout

Maintain timely, professional responsiveness via email and chat in Google Workspace

Qualifications

Background in digital marketing, social media strategy, or creative communications

Demonstrated experience leading multi‑platform social campaigns

Strong understanding of platform algorithms and engagement metrics

Ability to integrate brand storytelling with performance optimization

Experience managing creative contributors or distributed teams

Strong strategic writing and visual literacy

Preferred Skills

Experience in nonprofit or mission‑driven digital campaigns

Familiarity with youth‑centered content strategies

Experience launching creative brands or media initiativesKnowledge of analytics dashboards and growth tools

Experience aligning social media with fundraising or partnership visibility

Commitment

Founding leadership role

Structured engagement (minimum 5–10 hours per week; scalable during major launches)

Remote with NYC collaboration as needed

6‑month minimum commitment preferred

What You’ll Build

A cohesive digital narrative system across platforms

Structured campaign rollouts aligned with creative production

Audience growth architecture

A disciplined social presence rooted in mission and design excellence

Social media is not noise. It is rhythm. Help shape the digital rhythm that carries MAP’s stories forward — clearly, strategically, and with purpose.

Thank you for your interest in volunteering with our organization. At this time, leadership volunteer opportunities are limited to individuals based in the United States due to legal, safeguarding, data‑privacy, intellectual property, and compliance requirements. We appreciate your interest in our mission and your understanding of these constraints.

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