Nashville Public Radio is hiring: Director, Digital Growth & Audience Strategy i
Nashville Public Radio, Atlantic Highlands, NJ, United States
Two River Pictures
Two River Pictures is a fast-growing digital media studio producing high-impact news, finance, sports, and lifestyle programming for YouTube and social platforms. Our projects include Wall Street Truth Bombs, an upcoming digital news network, other upcoming channels, branded series, and additional original formats currently in development.
As our slate expands, we are looking for a
Digital Growth & Audience Strategist
to lead platform strategy, audience development, and social distribution across all of our channels.
This is a hands‑on role for someone who understands the mechanics of growing digital media brands — particularly on YouTube and emerging social platforms — and who enjoys using both creative instincts and analytics to drive viewership, engagement, and subscriber growth.
Role Overview The Digital Growth & Audience Strategist will oversee the digital packaging, publishing, and promotion of video content across YouTube and social platforms. This person will be responsible for maximizing reach and engagement through optimized thumbnails, titles, posting strategy, and cross‑platform promotion.
Working closely with the production and editorial teams, this role will help ensure that every piece of content is strategically positioned to perform in today’s fast‑moving digital news ecosystem.
This position will serve as the in‑house expert guiding our platform growth.
Key Responsibilities YouTube Optimization & Publishing
Design compelling YouTube thumbnails optimized for clicks and platform performance
Collaborate with producers on titles, descriptions, and tags to maximize discoverability
Manage video uploads and publishing schedules across all company channels
Post regularly to YouTube Community to drive engagement and promote upcoming content
Monitor analytics and adjust packaging strategy based on performance
Audience Growth Strategy
Develop strategies to increase YouTube subscribers, watch time, and engagement
Identify trending topics and social hooks that can expand reach
Work with talent and contributors to help amplify their content across their own platforms
Track performance and provide actionable insights to the production team
Social Media Distribution
Publish and manage content across Bluesky, X, TikTok, Instagram, and other emerging platforms
Create and post short‑form video clips and highlight segments
Develop daily posting cadence across all channels
Platform responsibilities include:
Bluesky
Daily posts promoting new videos and breaking news segments
Reposting contributor content and engaging with relevant conversations
X
Daily posts promoting new videos and breaking news segments
Reposting contributor content and engaging with relevant conversations
TikTok
Posting short‑form clips and highlights
Instagram
Posting Reels and key images
Substack & Newsletter Distribution
Publish video content to the network’s Substack channels
Assist contributors in posting and formatting written newsletters
Additional Responsibilities
Monitor platform trends, algorithm updates, and best practices
Help develop cross‑platform promotional campaigns for major videos or launches
Identify opportunities for viral clips and breakout moments
Assist with live‑stream promotion and engagement
Help establish brand voice and visual consistency across platforms
Support launch strategies for new channels and series
Ideal Candidate The ideal candidate is both creative and analytical — someone who understands why audiences click, watch, and share content.
You should be comfortable working in a fast‑paced environment where content moves quickly and decisions need to be made in real time.
Qualifications
3–6+ years experience in digital media, audience development, or social media strategy
Strong understanding of YouTube growth mechanics and analytics
Experience creating YouTube thumbnails and social media graphics
Experience managing content across TikTok, Instagram, X, and emerging platforms
Familiarity with news, politics, finance, or sports media is a plus
Ability to analyze performance data and adapt strategies accordingly
Strong collaboration skills
Why Join Two River Pictures This is an opportunity to help build the digital infrastructure behind a growing portfolio of media brands.
You will play a key role in shaping the growth of multiple channels across news, finance, sports, and lifestyle programming while working directly with experienced producers, journalists, and creators.
If you enjoy helping great content find its audience and thrive in the fast‑moving world of digital media, we’d love to hear from you.
#J-18808-Ljbffr
Two River Pictures is a fast-growing digital media studio producing high-impact news, finance, sports, and lifestyle programming for YouTube and social platforms. Our projects include Wall Street Truth Bombs, an upcoming digital news network, other upcoming channels, branded series, and additional original formats currently in development.
As our slate expands, we are looking for a
Digital Growth & Audience Strategist
to lead platform strategy, audience development, and social distribution across all of our channels.
This is a hands‑on role for someone who understands the mechanics of growing digital media brands — particularly on YouTube and emerging social platforms — and who enjoys using both creative instincts and analytics to drive viewership, engagement, and subscriber growth.
Role Overview The Digital Growth & Audience Strategist will oversee the digital packaging, publishing, and promotion of video content across YouTube and social platforms. This person will be responsible for maximizing reach and engagement through optimized thumbnails, titles, posting strategy, and cross‑platform promotion.
Working closely with the production and editorial teams, this role will help ensure that every piece of content is strategically positioned to perform in today’s fast‑moving digital news ecosystem.
This position will serve as the in‑house expert guiding our platform growth.
Key Responsibilities YouTube Optimization & Publishing
Design compelling YouTube thumbnails optimized for clicks and platform performance
Collaborate with producers on titles, descriptions, and tags to maximize discoverability
Manage video uploads and publishing schedules across all company channels
Post regularly to YouTube Community to drive engagement and promote upcoming content
Monitor analytics and adjust packaging strategy based on performance
Audience Growth Strategy
Develop strategies to increase YouTube subscribers, watch time, and engagement
Identify trending topics and social hooks that can expand reach
Work with talent and contributors to help amplify their content across their own platforms
Track performance and provide actionable insights to the production team
Social Media Distribution
Publish and manage content across Bluesky, X, TikTok, Instagram, and other emerging platforms
Create and post short‑form video clips and highlight segments
Develop daily posting cadence across all channels
Platform responsibilities include:
Bluesky
Daily posts promoting new videos and breaking news segments
Reposting contributor content and engaging with relevant conversations
X
Daily posts promoting new videos and breaking news segments
Reposting contributor content and engaging with relevant conversations
TikTok
Posting short‑form clips and highlights
Posting Reels and key images
Substack & Newsletter Distribution
Publish video content to the network’s Substack channels
Assist contributors in posting and formatting written newsletters
Additional Responsibilities
Monitor platform trends, algorithm updates, and best practices
Help develop cross‑platform promotional campaigns for major videos or launches
Identify opportunities for viral clips and breakout moments
Assist with live‑stream promotion and engagement
Help establish brand voice and visual consistency across platforms
Support launch strategies for new channels and series
Ideal Candidate The ideal candidate is both creative and analytical — someone who understands why audiences click, watch, and share content.
You should be comfortable working in a fast‑paced environment where content moves quickly and decisions need to be made in real time.
Qualifications
3–6+ years experience in digital media, audience development, or social media strategy
Strong understanding of YouTube growth mechanics and analytics
Experience creating YouTube thumbnails and social media graphics
Experience managing content across TikTok, Instagram, X, and emerging platforms
Familiarity with news, politics, finance, or sports media is a plus
Ability to analyze performance data and adapt strategies accordingly
Strong collaboration skills
Why Join Two River Pictures This is an opportunity to help build the digital infrastructure behind a growing portfolio of media brands.
You will play a key role in shaping the growth of multiple channels across news, finance, sports, and lifestyle programming while working directly with experienced producers, journalists, and creators.
If you enjoy helping great content find its audience and thrive in the fast‑moving world of digital media, we’d love to hear from you.
#J-18808-Ljbffr