POLYWOOD® is hiring: Creative Director in Syracuse
POLYWOOD®, Syracuse, IN, United States
POLYWOOD | Hybrid / Remote | Reports To: CDO / VP of Brand
For 35 years, POLYWOOD built one of the most trusted names in outdoor furniture: American-made, sustainably crafted, designed to last. Now we're doing something most brands only talk about:
creating a new category.
Outdoor living. Not furniture. Not product. A way of experiencing your space, frictionless to own, inspiring to live with, designed to make the outside feel as intentional as the inside.
This is the kind of creative brief that doesn't come around often. We're looking for the Creative Director who's ready to run with it.
The Role The
Creative Director
is the primary interpreter of the POLYWOOD brand vision, translating it into clear creative direction, compelling campaigns, and the standards that guide everything the creative organization produces.
You sit at the intersection of aspiration and execution. You balance the emotionally resonant side of the brand with the pragmatism and scale required to deliver high-volume creative across every channel. You lead the Art Directors, set visual direction for campaigns, and serve as the creative counterpart to the Director of Creative Production, ensuring what gets made is as good as what gets imagined.
POLYWOOD has a strong direct response heritage. That discipline is an asset. Your job is to add the creative dimension that turns performance into brand love.
What You'll Own Creative Direction and Campaign Development
Translate POLYWOOD's brand vision and outdoor living strategy into campaign concepts, creative briefs, and visual direction
Define creative direction across paid, owned, earned, digital, social, and experiential channels
Serve as the final authority on creative execution, ensuring every piece of work reflects the brand's ambition and identity
Balance emotional storytelling with measurable business performance, because this brand does both
Push the work. Challenge conventions. Keep the brand visually distinctive and culturally relevant
Creative Leadership and Team Development
Lead and mentor Art Directors across traditional and digital disciplines, and drive the creative direction of POLYWOOD's growing internal department
Partner closely with the Director of Creative Production. You define what great looks like; they build the systems to deliver it
Provide decisive, energizing creative feedback that raises the work and builds the team
Foster a culture where craft, curiosity, and ambition are the standard
Creative Standards and Brand Consistency
Establish and own the visual standards that ensure brand consistency across every channel and medium
Integrate UGC, AI-generated, and brand-generated content into a unified, coherent brand story
Balance speed-to-market with craft. This brand moves fast and makes things that matter
What We're Looking For
Hands-On Creative Expert
who leads through direction and feedback and isn't afraid to get in the work when it counts
Category Thinker
who understands what it takes to inspire a lifestyle, not just sell a product
Pragmatic Visionary
whose ideas are bold and whose execution is real
Collaborative Leader
who builds great relationships with production, brand, and business partners and great work comes from it
Qualifications
10+ years of creative leadership, ideally with consumer lifestyle, design, or retail brands
Portfolio demonstrating brand storytelling and campaign development across diverse mediums
Experience leading creative teams and working with production partners at scale
Ability to connect creative direction to business KPIs and consumer insight
Comfort with emerging creative technologies including AI-driven workflows
Passion for design, storytelling, and building brands people love
Why POLYWOOD You'll be defining what a category-creating brand looks like visually and emotionally, with the product story, the team, and the strategic support to do it right. If you've been waiting for a canvas this wide, this is it.
POLYWOOD is an equal opportunity employer. POLYWOOD evaluates qualified applicants without regard to characteristics protected by federal, state, or local laws.
#J-18808-Ljbffr
creating a new category.
Outdoor living. Not furniture. Not product. A way of experiencing your space, frictionless to own, inspiring to live with, designed to make the outside feel as intentional as the inside.
This is the kind of creative brief that doesn't come around often. We're looking for the Creative Director who's ready to run with it.
The Role The
Creative Director
is the primary interpreter of the POLYWOOD brand vision, translating it into clear creative direction, compelling campaigns, and the standards that guide everything the creative organization produces.
You sit at the intersection of aspiration and execution. You balance the emotionally resonant side of the brand with the pragmatism and scale required to deliver high-volume creative across every channel. You lead the Art Directors, set visual direction for campaigns, and serve as the creative counterpart to the Director of Creative Production, ensuring what gets made is as good as what gets imagined.
POLYWOOD has a strong direct response heritage. That discipline is an asset. Your job is to add the creative dimension that turns performance into brand love.
What You'll Own Creative Direction and Campaign Development
Translate POLYWOOD's brand vision and outdoor living strategy into campaign concepts, creative briefs, and visual direction
Define creative direction across paid, owned, earned, digital, social, and experiential channels
Serve as the final authority on creative execution, ensuring every piece of work reflects the brand's ambition and identity
Balance emotional storytelling with measurable business performance, because this brand does both
Push the work. Challenge conventions. Keep the brand visually distinctive and culturally relevant
Creative Leadership and Team Development
Lead and mentor Art Directors across traditional and digital disciplines, and drive the creative direction of POLYWOOD's growing internal department
Partner closely with the Director of Creative Production. You define what great looks like; they build the systems to deliver it
Provide decisive, energizing creative feedback that raises the work and builds the team
Foster a culture where craft, curiosity, and ambition are the standard
Creative Standards and Brand Consistency
Establish and own the visual standards that ensure brand consistency across every channel and medium
Integrate UGC, AI-generated, and brand-generated content into a unified, coherent brand story
Balance speed-to-market with craft. This brand moves fast and makes things that matter
What We're Looking For
Hands-On Creative Expert
who leads through direction and feedback and isn't afraid to get in the work when it counts
Category Thinker
who understands what it takes to inspire a lifestyle, not just sell a product
Pragmatic Visionary
whose ideas are bold and whose execution is real
Collaborative Leader
who builds great relationships with production, brand, and business partners and great work comes from it
Qualifications
10+ years of creative leadership, ideally with consumer lifestyle, design, or retail brands
Portfolio demonstrating brand storytelling and campaign development across diverse mediums
Experience leading creative teams and working with production partners at scale
Ability to connect creative direction to business KPIs and consumer insight
Comfort with emerging creative technologies including AI-driven workflows
Passion for design, storytelling, and building brands people love
Why POLYWOOD You'll be defining what a category-creating brand looks like visually and emotionally, with the product story, the team, and the strategic support to do it right. If you've been waiting for a canvas this wide, this is it.
POLYWOOD is an equal opportunity employer. POLYWOOD evaluates qualified applicants without regard to characteristics protected by federal, state, or local laws.
#J-18808-Ljbffr