Podcast Brand & Culture Strategist Job at Contrarian Thinking LLC in Austin

Brand & Culture Strategist

BigDeal by Codie Sanchez a top 10 business podcast and top 100 overall on Spotify USA is looking for a Brand & Culture Strategist to help shape how the world sees and talks about this show. We're already hitting millions of views and downloads organically. Now we need someone who lives at the intersection of culture, creativity, and audience obsession to grow the brand to another level.

What You'll Own

• Brand identity and voice. You know who we are and how we should show up everywhere visually, tonally, contextually. You protect and evolve the brand as we scale.
• Cultural positioning. You have an instinct for what's happening in culture right now online and IRL. You spot trends early and find ways to insert the show into the right conversations, moments, and movements.
• Social and platform fluency. You understand how content travels across TikTok, Instagram, YouTube, LinkedIn, and X. You know what native content looks like on each platform and can brief or shape creative accordingly. You're not just repurposing you're building platform-specific brand presence.
• Creative direction. You work with our editors, producers, and design team to push the creative output. Thumbnails, clips, hooks, series concepts you have opinions and taste, and you're not afraid to use them.
• Audience intuition. You understand who our listener is, what they care about, and what makes them share. You think about the fan experience, not just the funnel.
• Experimentation. You move fast, test ideas, learn, and iterate. You're not precious. You kill what doesn't work and double down on what resonates.

Who You Work With

• Executive Producer you're a creative partner, bringing brand and culture perspective to every editorial conversation.
• Short-form and long-form editors you brief them, push them, and elevate their output with brand clarity and platform intelligence.
• The business you understand that brand builds real commercial outcomes: community growth, audience loyalty, and cultural relevance that compound over time.

What We're Looking For

• Deep cultural fluency you're online in the right ways, you catch things early, and you have taste
• Strong creative instincts across copy, visuals, and content formats
• Genuine understanding of social platforms (TikTok, Instagram, YouTube, LinkedIn, X) and how audiences behave on each
• Comfort with data you can read performance metrics and translate them into creative decisions
• Fast-moving, low-ego, high-output work style
• Bonus: experience in media, creator brands, or editorial environments

This Role Is Measured By

• Audience growth and engagement quality
• Brand consistency and creative output
• Cultural moments captured and converted
• Listener-to-community conversion
• Overall show relevance and share-of-conversation

Location

Full-time, in-office role at our Austin, Texas headquarters

Benefits

• 100% company-paid health, dental, and vision
• 100% company-paid short and long-term disability, life, and accident insurance
• Unlimited PTO + 8 paid holidays
• Option to enroll in a 401(k) plan via Vestwell with competitive match options
• Free access to all Contrarian Thinking courses and flagship communities