Full-time Director of Marketing & Public Relations Job at Houston Ballet in Hous
Houston Ballet, Houston, TX, United States
Houston Ballet is seeking a Director of Marketing & Public Relations (PR) to help shape the next chapter of one of the nation’s leading ballet companies.
As a key member of the team, you will be responsible for amplifying Houston Ballet’s artistic excellence, expanding its audiences, and strengthening its position as a global cultural force.
Reporting to the Chief Marketing Officer, the Director of Marketing & PR will translate artistic vision into audience engagement, revenue growth, and enduring brand equity.
This role calls for a strategic thinker, an inspiring team builder, and a data-driven decision-maker who believes that marketing in the arts is about building meaning, emotion, and long-term relationships.
Essential Duties and Responsibilities
Strategic Leadership
Serve as a senior strategic partner to the Chief Marketing Officer Collaborate closely with cross-functional partners to champion and elevate the company’s programmatic and aesthetic vision Help ensure Houston Ballet shows up in the world as one cohesive, compelling brand Audience Growth & Impact
Design and implement comprehensive marketing and communications plans that drive revenue, attendance, and long-term patron loyalty Define new audience opportunities and deepen engagement with existing communities Monitor cultural trends and peer organizations to identify new pathways for growth Develop rigorous analytics and reporting systems to inform decision-making Leverage transactional data, segmentation, and research to refine targeting, pricing, and market positioning Partner with Development to align marketing efforts with institutional patron growth goals Brand, Communications & Visibility
Strengthen and evolve Houston Ballet’s brand in the local, national, and international marketplace Oversee PR efforts and media strategy Ensure cohesive storytelling across all touchpoints (digital, print, social, and experiential) Lead web strategy and build dynamic social media ecosystems that reflect the vibrancy of the company Cultivate meaningful relationships with local and national arts organizations Team & Culture
Help recruit, inspire, and lead a high‑performing marketing team Create a culture of clarity, collaboration, accountability and innovation Invest in staff development and continuously evolve departmental capabilities Develop and manage marketing budgets in collaboration with Finance Balance ambitious growth goals with disciplined fiscal management Ensure strategic allocation of resources to maximize impact Who You Are
You are a strategic leader with a deep respect for artistic excellence and a clear understanding of how brand, data, and storytelling intersect to drive cultural impact. You bring:
7+ years of senior marketing and audience development leadership Deep expertise in subscription audience development with a proven track record of driving both subscription and single‑ticket revenue growth Experience managing large‑scale campaigns and cross‑channel communications Strong brand sensibility and exceptional writing and editing skills Experience with marketing research and quantitative analysis Knowledge of social media strategy and digital marketing ecosystems Financial fluency and budget management expertise The Qualities That Matter
A collaborative, partnership‑oriented mindset Intellectual curiosity and a forward‑thinking perspective An active, energetic presence that galvanizes teams Emotional intelligence and the ability to inspire trust A deep satisfaction in enabling artists and colleagues to do their best work A belief that marketing can elevate culture, and that culture can elevate community Why This Role Matters
Houston Ballet is more than a performing arts organization. It is a cultural institution with global reach and local heart. The Director of Marketing & PR will help ensure that the artistry on stage is matched by excellence in storytelling. This is an opportunity to shape how a world‑class ballet company is seen, experienced, and remembered
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Strategic Leadership
Serve as a senior strategic partner to the Chief Marketing Officer Collaborate closely with cross-functional partners to champion and elevate the company’s programmatic and aesthetic vision Help ensure Houston Ballet shows up in the world as one cohesive, compelling brand Audience Growth & Impact
Design and implement comprehensive marketing and communications plans that drive revenue, attendance, and long-term patron loyalty Define new audience opportunities and deepen engagement with existing communities Monitor cultural trends and peer organizations to identify new pathways for growth Develop rigorous analytics and reporting systems to inform decision-making Leverage transactional data, segmentation, and research to refine targeting, pricing, and market positioning Partner with Development to align marketing efforts with institutional patron growth goals Brand, Communications & Visibility
Strengthen and evolve Houston Ballet’s brand in the local, national, and international marketplace Oversee PR efforts and media strategy Ensure cohesive storytelling across all touchpoints (digital, print, social, and experiential) Lead web strategy and build dynamic social media ecosystems that reflect the vibrancy of the company Cultivate meaningful relationships with local and national arts organizations Team & Culture
Help recruit, inspire, and lead a high‑performing marketing team Create a culture of clarity, collaboration, accountability and innovation Invest in staff development and continuously evolve departmental capabilities Develop and manage marketing budgets in collaboration with Finance Balance ambitious growth goals with disciplined fiscal management Ensure strategic allocation of resources to maximize impact Who You Are
You are a strategic leader with a deep respect for artistic excellence and a clear understanding of how brand, data, and storytelling intersect to drive cultural impact. You bring:
7+ years of senior marketing and audience development leadership Deep expertise in subscription audience development with a proven track record of driving both subscription and single‑ticket revenue growth Experience managing large‑scale campaigns and cross‑channel communications Strong brand sensibility and exceptional writing and editing skills Experience with marketing research and quantitative analysis Knowledge of social media strategy and digital marketing ecosystems Financial fluency and budget management expertise The Qualities That Matter
A collaborative, partnership‑oriented mindset Intellectual curiosity and a forward‑thinking perspective An active, energetic presence that galvanizes teams Emotional intelligence and the ability to inspire trust A deep satisfaction in enabling artists and colleagues to do their best work A belief that marketing can elevate culture, and that culture can elevate community Why This Role Matters
Houston Ballet is more than a performing arts organization. It is a cultural institution with global reach and local heart. The Director of Marketing & PR will help ensure that the artistry on stage is matched by excellence in storytelling. This is an opportunity to shape how a world‑class ballet company is seen, experienced, and remembered
#J-18808-Ljbffr