Senior SEO Manager (Remote) Job at Workshop Digital in Raleigh
Workshop Digital, Raleigh, NC, United States
We are looking for 1 remote employee in one of 7 states (CA, TX, VA, NY, IL, CO, NC), or 1 hybrid employee located in Richmond, VA.
About Workshop Digital Workshop Digital is a results-oriented
digital marketing agency
located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results that drive businesses forward.
We work as an extension of our client's marketing teams, creating customized digital marketing strategies tailored to their business goals and service offerings.
We are a dedicated, experienced team of digital marketing analysts who work closely with our clients every step of the way to provide a deep knowledge of their business, competitors, and industry. By understanding our client's ideal target audiences and differentiating them from the competition, we ensure their brand stands out and achieves impactful results.
Position Summary The Senior SEO Manager position is mostly independent and regularly pushes the team forward. Senior SEO Managers work with limited support from the Director or SEO Team Lead.
Develop strategies and tactics that support client goals and drive strong organic marketing performance
Build and maintain strong, deep client relationships with day‑to‑day contacts and senior stakeholders to ensure high client retention and growth
Troubleshoot minor to complicated client issues independently and complex issues with support
Implement and test new capabilities to enable client growth
In Addition, Senior SEO Managers
Lead junior analysts on certain accounts
Train new hires on basic and standard concepts
Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
Identify opportunities to integrate AI into existing SEO workflows to improve team‑wide efficiency
Provide support for client services deliverables during the sales process for upsells and new business
Responsibilities
Develop strategies and tactics that support client goals and drive strong organic marketing performance
Build and maintain strong, deep client relationships with day‑to‑day contacts and senior stakeholders to ensure high client retention and growth
Troubleshoot minor to complicated client issues
Implement and test new capabilities to enable client growth
Support the Director or Team Leads in the training of new team members
Provide temporary support and contribute to client services deliverables during the business development process for upsells and new business
Client communication and relationships
Develop strong relationships with clients and senior stakeholders
Attend and participate in all meetings/calls with clients
Communicate effectively with various audiences with occasional support
Create and present insightful, meaningful, accurate reports and analysis with support on complex issues
Execute the Workshop Digital client flag process and proactively identify resolutions
Go the extra mile for assigned clients within the scope of the SOW
Internal communication and relationships
Proactively seek and gracefully accept feedback
Tactfully share feedback with colleagues
Immediately inform the Director or SEO Team Lead of any concerns or issues from clients when appropriate
Inform the Director or SEO Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community
Share meaningful information that advances the team
Participate in the interview process
Lead special projects with support
Business development
Identify new opportunities for clients to meet their business goals
Independently identify opportunities for potential case studies and coordinate with marketing for case study development
Manage beta tests of new services for client set
Support the sales team by assisting with RFPs, presentations, audits, and SOWs
Elevate client requests for SOW changes with minimal support
Training
Regularly identify opportunities to update and expand training content
Regularly develop original technical training content with QA
Regularly conduct team trainings to help develop team expertise
Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
Serve as a mentor for junior team members
Channel management
Optimize client websites through a blend of technical and content updates with minimal support on complex issues
Perform keyword research, analyze and report on competitor and keyword data to clients with minimal support on complex issues
Claim, update, optimize, and manage local listings for clients with minimal support on complex issues
Write, optimize, and syndicate content on behalf of clients with minimal support on complex issues
Generate and plan content ideas for clients including blog ideas, articles, or any other content with minimal support on complex issues
Conduct comprehensive technical, content, and local audits with minimal support on complex issues
Optimize client websites through conversion rate optimization (CRO) with minimal support on complex issues
Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support on complex issues
Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs with minimal support on complex issues
Set up and review Google Analytics (and any other third‑party tracking software) with minimal support on complex issues
Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with minimal support on complex issues
Conduct ongoing tests that drive towards growth and achieving client goals with minimal support on complex issues
Temporarily take on extra client hours to support the team during times of limited bandwidth
Qualifications
5+ years of experience executing hands‑on SEO work for high‑complexity clients
Demonstrated ability handling complex and challenging clients with respect to:
Identifying revenue‑impacting KPIs and setting SMART KPI goals
Extensive keyword research acumen that is leveraged in developing thoughtful and forward‑thinking content strategy
Prioritizing workload with minimal support
Building strong relationships
Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
Presenting data and insights in a way that is logical, clear, and actionable with minimal support
Creating effective meeting agendas and leading client meetings with minimal support
Delivering core training
Logging assigned client hours worked
Meeting deadlines
Advanced and courteous written, verbal, and visual communication skills
Familiarity with AI‑native search engines and LLM‑based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT)
Demonstrated ability to evaluate AI output for "hallucinations" or inaccuracies, specifically regarding technical SEO recommendations and data reporting
Advanced analytical capabilities; rarely needs support for advanced analysis and insights
Occasionally provides training to other team members
Sometimes identifies and implements initiatives that push the team and the company forward
Advanced level skills in MS Office Suite and Google Suite, particularly in Excel and Google Sheets
Benefits
Competitive salaries
25 days PTO, 5 days STO, 12 holidays
Hybrid workspace for Richmonders (only Mondays are required)
3 months fully paid parental leave
8 hours of paid volunteer time per quarter
401(k) with 3% non‑elective contributions
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short‑term, and long‑term disability
Profit sharing
2x a year company‑wide meetup in Richmond, VA
Committee Membership (Community, Culture, Health & Wellness)
List of Awards
1× US Search Awards - Best Small PPC Agency
8× Outside Best Places to Work
8× Virginia Business Best Places to Work
3× Search Engine Land Finalist
Salary
Expected base salary range is $80,000 - $87,000 annually, based on experience
Equal Opportunity & Inclusion Statement As an equity‑affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.
The Pay Range for This Role Is $80,000 - $87,000 USD per year (Richmond, VA)
$80,000 - $87,000 USD per year (Remote)
#J-18808-Ljbffr
About Workshop Digital Workshop Digital is a results-oriented
digital marketing agency
located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results that drive businesses forward.
We work as an extension of our client's marketing teams, creating customized digital marketing strategies tailored to their business goals and service offerings.
We are a dedicated, experienced team of digital marketing analysts who work closely with our clients every step of the way to provide a deep knowledge of their business, competitors, and industry. By understanding our client's ideal target audiences and differentiating them from the competition, we ensure their brand stands out and achieves impactful results.
Position Summary The Senior SEO Manager position is mostly independent and regularly pushes the team forward. Senior SEO Managers work with limited support from the Director or SEO Team Lead.
Develop strategies and tactics that support client goals and drive strong organic marketing performance
Build and maintain strong, deep client relationships with day‑to‑day contacts and senior stakeholders to ensure high client retention and growth
Troubleshoot minor to complicated client issues independently and complex issues with support
Implement and test new capabilities to enable client growth
In Addition, Senior SEO Managers
Lead junior analysts on certain accounts
Train new hires on basic and standard concepts
Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
Identify opportunities to integrate AI into existing SEO workflows to improve team‑wide efficiency
Provide support for client services deliverables during the sales process for upsells and new business
Responsibilities
Develop strategies and tactics that support client goals and drive strong organic marketing performance
Build and maintain strong, deep client relationships with day‑to‑day contacts and senior stakeholders to ensure high client retention and growth
Troubleshoot minor to complicated client issues
Implement and test new capabilities to enable client growth
Support the Director or Team Leads in the training of new team members
Provide temporary support and contribute to client services deliverables during the business development process for upsells and new business
Client communication and relationships
Develop strong relationships with clients and senior stakeholders
Attend and participate in all meetings/calls with clients
Communicate effectively with various audiences with occasional support
Create and present insightful, meaningful, accurate reports and analysis with support on complex issues
Execute the Workshop Digital client flag process and proactively identify resolutions
Go the extra mile for assigned clients within the scope of the SOW
Internal communication and relationships
Proactively seek and gracefully accept feedback
Tactfully share feedback with colleagues
Immediately inform the Director or SEO Team Lead of any concerns or issues from clients when appropriate
Inform the Director or SEO Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community
Share meaningful information that advances the team
Participate in the interview process
Lead special projects with support
Business development
Identify new opportunities for clients to meet their business goals
Independently identify opportunities for potential case studies and coordinate with marketing for case study development
Manage beta tests of new services for client set
Support the sales team by assisting with RFPs, presentations, audits, and SOWs
Elevate client requests for SOW changes with minimal support
Training
Regularly identify opportunities to update and expand training content
Regularly develop original technical training content with QA
Regularly conduct team trainings to help develop team expertise
Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
Serve as a mentor for junior team members
Channel management
Optimize client websites through a blend of technical and content updates with minimal support on complex issues
Perform keyword research, analyze and report on competitor and keyword data to clients with minimal support on complex issues
Claim, update, optimize, and manage local listings for clients with minimal support on complex issues
Write, optimize, and syndicate content on behalf of clients with minimal support on complex issues
Generate and plan content ideas for clients including blog ideas, articles, or any other content with minimal support on complex issues
Conduct comprehensive technical, content, and local audits with minimal support on complex issues
Optimize client websites through conversion rate optimization (CRO) with minimal support on complex issues
Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support on complex issues
Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs with minimal support on complex issues
Set up and review Google Analytics (and any other third‑party tracking software) with minimal support on complex issues
Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with minimal support on complex issues
Conduct ongoing tests that drive towards growth and achieving client goals with minimal support on complex issues
Temporarily take on extra client hours to support the team during times of limited bandwidth
Qualifications
5+ years of experience executing hands‑on SEO work for high‑complexity clients
Demonstrated ability handling complex and challenging clients with respect to:
Identifying revenue‑impacting KPIs and setting SMART KPI goals
Extensive keyword research acumen that is leveraged in developing thoughtful and forward‑thinking content strategy
Prioritizing workload with minimal support
Building strong relationships
Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
Presenting data and insights in a way that is logical, clear, and actionable with minimal support
Creating effective meeting agendas and leading client meetings with minimal support
Delivering core training
Logging assigned client hours worked
Meeting deadlines
Advanced and courteous written, verbal, and visual communication skills
Familiarity with AI‑native search engines and LLM‑based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT)
Demonstrated ability to evaluate AI output for "hallucinations" or inaccuracies, specifically regarding technical SEO recommendations and data reporting
Advanced analytical capabilities; rarely needs support for advanced analysis and insights
Occasionally provides training to other team members
Sometimes identifies and implements initiatives that push the team and the company forward
Advanced level skills in MS Office Suite and Google Suite, particularly in Excel and Google Sheets
Benefits
Competitive salaries
25 days PTO, 5 days STO, 12 holidays
Hybrid workspace for Richmonders (only Mondays are required)
3 months fully paid parental leave
8 hours of paid volunteer time per quarter
401(k) with 3% non‑elective contributions
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short‑term, and long‑term disability
Profit sharing
2x a year company‑wide meetup in Richmond, VA
Committee Membership (Community, Culture, Health & Wellness)
List of Awards
1× US Search Awards - Best Small PPC Agency
8× Outside Best Places to Work
8× Virginia Business Best Places to Work
3× Search Engine Land Finalist
Salary
Expected base salary range is $80,000 - $87,000 annually, based on experience
Equal Opportunity & Inclusion Statement As an equity‑affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.
The Pay Range for This Role Is $80,000 - $87,000 USD per year (Richmond, VA)
$80,000 - $87,000 USD per year (Remote)
#J-18808-Ljbffr