Product Marketing Manager, Advertising
Expedia Group, Chicago, IL, United States
In this role you will
Lead product marketing for a portfolio of measurement and reporting tools and capabilities, ranging from data clean rooms to audience intent signals
Develop a deep understanding of our advertisers and partner closely with product and analytics teams to influence the roadmap based on advertiser needs and market trends
Define clear problem statements, value propositions, and success metrics for new and existing measurement features
Create crisp positioning and messaging that differentiates Expedia Group Advertising’s measurement solutions from others in the market
Translate complex metrics and methodologies into advertiser-friendly narratives, visuals, and proof points
Craft a clear and compelling story for how advertisers can measure success across our full-funnel portfolio of solutions
Own GTM strategy and execution for launches and enhancements, including tiering, positioning, packaging, and cross‑functional readiness
Build and maintain omnichannel assets that cross‑functional teams like Field Enablement and Partner Marketing can customize for specific use cases
Collaborate with Partner Marketing, Public Relations, and Commercial teams to weave measurement messaging into broader programs, events, and campaigns
Experience and Qualifications
5-8+ years in product marketing in B2B, ad tech, or data environments
Demonstrated experience launching and scaling complex, technical products or features
Deep understanding of advertiser goals, campaign optimization, measurement frameworks (CTR, ROAS, CPC, etc.) and the value exchange between publishers and advertisers
Proven ability to drive end-to-end GTM motions across large, cross‑functional working groups
Strong written and verbal communication skills, with experience crafting messaging and making presentations to senior stakeholders
Comfortable making decisions and driving progress, even in ambiguous environments
Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures
Salary The total cash range for this position in Chicago is $104,000.00 to $145,500.00. Employees in this role have the potential to increase their pay up to $166,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, an Employee Assistance Program, wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.
EEO Statement Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization.
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Lead product marketing for a portfolio of measurement and reporting tools and capabilities, ranging from data clean rooms to audience intent signals
Develop a deep understanding of our advertisers and partner closely with product and analytics teams to influence the roadmap based on advertiser needs and market trends
Define clear problem statements, value propositions, and success metrics for new and existing measurement features
Create crisp positioning and messaging that differentiates Expedia Group Advertising’s measurement solutions from others in the market
Translate complex metrics and methodologies into advertiser-friendly narratives, visuals, and proof points
Craft a clear and compelling story for how advertisers can measure success across our full-funnel portfolio of solutions
Own GTM strategy and execution for launches and enhancements, including tiering, positioning, packaging, and cross‑functional readiness
Build and maintain omnichannel assets that cross‑functional teams like Field Enablement and Partner Marketing can customize for specific use cases
Collaborate with Partner Marketing, Public Relations, and Commercial teams to weave measurement messaging into broader programs, events, and campaigns
Experience and Qualifications
5-8+ years in product marketing in B2B, ad tech, or data environments
Demonstrated experience launching and scaling complex, technical products or features
Deep understanding of advertiser goals, campaign optimization, measurement frameworks (CTR, ROAS, CPC, etc.) and the value exchange between publishers and advertisers
Proven ability to drive end-to-end GTM motions across large, cross‑functional working groups
Strong written and verbal communication skills, with experience crafting messaging and making presentations to senior stakeholders
Comfortable making decisions and driving progress, even in ambiguous environments
Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures
Salary The total cash range for this position in Chicago is $104,000.00 to $145,500.00. Employees in this role have the potential to increase their pay up to $166,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, an Employee Assistance Program, wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.
EEO Statement Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization.
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