Marketing & Design Manager
Inside Higher Ed, Tallahassee, FL, United States
Responsibilities
Develop and execute marketing plans for Opening Nights, focusing on strategies that increase ticket sales and audience growth.
Plan and manage multi‑channel campaigns—digital ads, social media, email, media partnerships, and traditional advertising.
Analyze campaign and audience data to optimize strategies and maximize revenue.
Implement initiatives to expand and diversify audiences; coordinate with artists, press, and partners on promotions.
Design and produce marketing materials, ensuring brand consistency across all platforms.
Supervise part‑time marketing staff and oversee their tasks.
Coordinate with vendors and manage production schedules and quality control for marketing assets.
Assist with budgeting, review expenditures, and oversee vendor payments.
Capture event photography and manage a library of visual content for marketing purposes.
Qualifications Bachelor's degree and four years experience related to media, communications, and/or marketing services or a combination of post‑high‑school education and experience equal to eight years.
Additional Requirements Successful completion of a criminal history background check.
Equal Employment Opportunity FSU is an Equal Employment Opportunity Employer.
#J-18808-Ljbffr
Develop and execute marketing plans for Opening Nights, focusing on strategies that increase ticket sales and audience growth.
Plan and manage multi‑channel campaigns—digital ads, social media, email, media partnerships, and traditional advertising.
Analyze campaign and audience data to optimize strategies and maximize revenue.
Implement initiatives to expand and diversify audiences; coordinate with artists, press, and partners on promotions.
Design and produce marketing materials, ensuring brand consistency across all platforms.
Supervise part‑time marketing staff and oversee their tasks.
Coordinate with vendors and manage production schedules and quality control for marketing assets.
Assist with budgeting, review expenditures, and oversee vendor payments.
Capture event photography and manage a library of visual content for marketing purposes.
Qualifications Bachelor's degree and four years experience related to media, communications, and/or marketing services or a combination of post‑high‑school education and experience equal to eight years.
Additional Requirements Successful completion of a criminal history background check.
Equal Employment Opportunity FSU is an Equal Employment Opportunity Employer.
#J-18808-Ljbffr