VP, Account Strategy
Mediassociates, Inc., Hartford, CT, United States
Pay Type: Benefits: Medical insurance, Vision insurance, Dental insurance, 401(k), Paid maternity leave, Paid paternity leave, Tuition assistance, Disability insurance
Job Description Mediassociates is seeking a
Vice President, Account Strategy
to lead our client services and account planning function. This executive-level role will drive strategic media planning, strengthen client partnerships, and lead a high-performing team to deliver measurable business outcomes.
You'll combine
data-driven strategy, media expertise, and client leadership
to guide omnichannel campaigns and elevate client performance across paid, owned, and earned media.
Key Responsibilities
Lead and develop the
Account Planning team , setting vision and driving performance
Serve as a
senior strategic advisor
to clients, building strong executive relationships
Translate data and analytics into
actionable marketing strategies
Oversee
campaign strategy, audience targeting, and measurement frameworks
Drive
client growth, retention, and revenue performance
Collaborate cross-functionally with Media, Digital, Analytics, and Ad Ops teams
Contribute to
new business development and pitch strategy
Coach and mentor team members, fostering a
high-performing, collaborative culture
Qualifications
15+ years in
media strategy, account leadership, or agency environment
Proven experience managing
senior client relationships and large accounts
Strong expertise in
omnichannel media planning and performance marketing
Ability to turn data into
clear, compelling insights and presentations
Experience leading teams and driving
operational excellence
Strategic mindset with a balance of
analytical and creative thinking
Bachelor's degree required
Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.
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Job Description Mediassociates is seeking a
Vice President, Account Strategy
to lead our client services and account planning function. This executive-level role will drive strategic media planning, strengthen client partnerships, and lead a high-performing team to deliver measurable business outcomes.
You'll combine
data-driven strategy, media expertise, and client leadership
to guide omnichannel campaigns and elevate client performance across paid, owned, and earned media.
Key Responsibilities
Lead and develop the
Account Planning team , setting vision and driving performance
Serve as a
senior strategic advisor
to clients, building strong executive relationships
Translate data and analytics into
actionable marketing strategies
Oversee
campaign strategy, audience targeting, and measurement frameworks
Drive
client growth, retention, and revenue performance
Collaborate cross-functionally with Media, Digital, Analytics, and Ad Ops teams
Contribute to
new business development and pitch strategy
Coach and mentor team members, fostering a
high-performing, collaborative culture
Qualifications
15+ years in
media strategy, account leadership, or agency environment
Proven experience managing
senior client relationships and large accounts
Strong expertise in
omnichannel media planning and performance marketing
Ability to turn data into
clear, compelling insights and presentations
Experience leading teams and driving
operational excellence
Strategic mindset with a balance of
analytical and creative thinking
Bachelor's degree required
Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.
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