Marketing Operations (Automation) Specialist
Butler/Till, Rochester, NY, United States
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY The Media Automation Specialist leads the efforts to automate frequently repeated tasks across the media (“Channel”) activation teams at Butler/Till including Programmatic, Social Media, Search, and Publisher Direct. By implementing tools, technologies, and process enhancements, this position enables better work across a team of 50+ media activation specialists, allowing them to do deliver better, faster, and more cost-effective work on behalf of our clients.
This role is grounded in media best practices and identifying ways to support the activation teams without limiting their ability to innovate. This means that processes or tools created must be flexible enough to serve our diverse set of clients and verticals.
KEY OUTCOMES & RESPONSIBILITIES Key Outcome: Automation : Implements process changes, new processes, or helps to build new tools that will automate channel activation day-to-day tasks.
Key Responsibilities:
Identifies process improvements that allows activation work to be done faster and/or with a higher degree of accuracy.
Leverages MS Power Automate or similar tools to automate highly repeatable tasks.
Leads and manages projects to reduce the time or increase the accuracy of campaign activation.
Leads and manages projects to reduce the time or increase the accuracy of campaign edits / optimizations.
Key Outcome: Measurement and Analytics
Aligns with business goals by analyzing and reporting on the net impact of these automation efforts to internal stakeholders.
Key Responsibilities:
Research time entries, change logs, etc. to identify areas of opportunity and prioritization of automation projects.
Reports on effectiveness of past projects through Key-Performance-Indicators (KPI’s) such as time to complete, ease to complete, # of errors, etc.
Maintains a dashboard of channel activation KPI’s to support the management of those teams, including # of campaigns by team, financial budget managed by team, hours to support those activities, etc.
Key Outcome: Communication and Collaboration
Works closely with channel activation teams and cross-functional teams to ensure that automation projects are valuable, clearly understood by end users, and supported through implementation.
Key Responsibilities:
Supports channel activation specialists by listening to their feedback, accepting their requests, and shadowing their day-to-day activities to identify automation opportunities.
Provides training on how to use new tools / processes as they are developed.
May be asked to work cross-functionally with product teams, data engineering, or campaign analytics, as needed.
Other Responsibilities:
QUALIFICATIONS
REQUIRED QUALIFICATIONS – EDUCATION: Bachelor’s degree in marketing, advertising, communications, business, or equivalent work experience.
EXPERIENCE: 2+ years of experience managing campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
Proactive and curious attitude. Strong problem-solving skills.
Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.
Extremely proficient with MS Excel including LookUPs (V or X), Pivot Tables, import functions, etc.
Experience using MS Power Automate or similar.
PREFERRED QUALIFICATIONS – Experience working with VBA, Macro’s, or otherwise writing small executable scripts.
Experience working in an agency environment.
Experience working with AI/Machine Learning models (Co-Pilot preferred).
CORE COMPETENCIES
CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges
eeds and delivering continuous value to our clients.
COLLABORATIVE: Working with teams and across the organization with ease.
OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances.
RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.
PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.
WORK ENVIORNMENT & PHYSICAL DEMANDS The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $46,000-$73,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
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SUMMARY The Media Automation Specialist leads the efforts to automate frequently repeated tasks across the media (“Channel”) activation teams at Butler/Till including Programmatic, Social Media, Search, and Publisher Direct. By implementing tools, technologies, and process enhancements, this position enables better work across a team of 50+ media activation specialists, allowing them to do deliver better, faster, and more cost-effective work on behalf of our clients.
This role is grounded in media best practices and identifying ways to support the activation teams without limiting their ability to innovate. This means that processes or tools created must be flexible enough to serve our diverse set of clients and verticals.
KEY OUTCOMES & RESPONSIBILITIES Key Outcome: Automation : Implements process changes, new processes, or helps to build new tools that will automate channel activation day-to-day tasks.
Key Responsibilities:
Identifies process improvements that allows activation work to be done faster and/or with a higher degree of accuracy.
Leverages MS Power Automate or similar tools to automate highly repeatable tasks.
Leads and manages projects to reduce the time or increase the accuracy of campaign activation.
Leads and manages projects to reduce the time or increase the accuracy of campaign edits / optimizations.
Key Outcome: Measurement and Analytics
Aligns with business goals by analyzing and reporting on the net impact of these automation efforts to internal stakeholders.
Key Responsibilities:
Research time entries, change logs, etc. to identify areas of opportunity and prioritization of automation projects.
Reports on effectiveness of past projects through Key-Performance-Indicators (KPI’s) such as time to complete, ease to complete, # of errors, etc.
Maintains a dashboard of channel activation KPI’s to support the management of those teams, including # of campaigns by team, financial budget managed by team, hours to support those activities, etc.
Key Outcome: Communication and Collaboration
Works closely with channel activation teams and cross-functional teams to ensure that automation projects are valuable, clearly understood by end users, and supported through implementation.
Key Responsibilities:
Supports channel activation specialists by listening to their feedback, accepting their requests, and shadowing their day-to-day activities to identify automation opportunities.
Provides training on how to use new tools / processes as they are developed.
May be asked to work cross-functionally with product teams, data engineering, or campaign analytics, as needed.
Other Responsibilities:
QUALIFICATIONS
REQUIRED QUALIFICATIONS – EDUCATION: Bachelor’s degree in marketing, advertising, communications, business, or equivalent work experience.
EXPERIENCE: 2+ years of experience managing campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
Proactive and curious attitude. Strong problem-solving skills.
Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.
Extremely proficient with MS Excel including LookUPs (V or X), Pivot Tables, import functions, etc.
Experience using MS Power Automate or similar.
PREFERRED QUALIFICATIONS – Experience working with VBA, Macro’s, or otherwise writing small executable scripts.
Experience working in an agency environment.
Experience working with AI/Machine Learning models (Co-Pilot preferred).
CORE COMPETENCIES
CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges
eeds and delivering continuous value to our clients.
COLLABORATIVE: Working with teams and across the organization with ease.
OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances.
RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.
PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.
WORK ENVIORNMENT & PHYSICAL DEMANDS The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $46,000-$73,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
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