Sr. Brand Manager
General Mills, Minneapolis, MN, United States
About the Role
General Mills seeks a Senior Brand Manager to drive strategy, steward brands, and lead cross‑functional teams to achieve growth targets across iconic brands.
Opportunities Await
Established Brand Desk:
Lead the core business for an iconic brand, driving demand generation, brand strategy, commercial performance, and full P&L ownership.
Innovation Desk:
Lead the charge on category‑disrupting innovations from concept to commercialization.
Strategic Growth Channels (SGC) Desk:
Develop and execute retailer‑specific brand strategies to drive growth in priority channels.
What You’ll Do
Build Brands:
Lead purpose‑driven brand and channel strategies rooted in consumer insight.
Run the Business:
Own P&L performance, pricing, promotion, innovation, margin, and distribution decisions.
Lead Teams:
Guide cross‑functional teams, coach associate managers, and foster a high‑performing environment.
What You’ll Bring
Bachelor’s degree in Marketing, Finance, Business, or related field
10+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy
Experience in brand management for consumer‑facing products (CPG/FMCG, food & beverage, pet, etc.)
Leadership experience with direct or cross‑functional teams
Business management experience in a matrixed environment
Strong commercial and strategic acumen with P&L ownership
Exceptional communication and influencing skills
Ability to lead through ambiguity and work independently
Familiarity with digital marketing tools, data‑driven decision‑making, and emerging technologies like AI
Track record of coaching and developing talent
Experience with customer‑facing strategies and external partnerships
Bonus Points
MBA
Location This role is based at our Headquarters in Minneapolis, MN. Relocation benefits will be provided for those who are not currently based in Minneapolis.
Salary Range $126,700.00 – $211,200.00 per year. In addition to base salary, General Mills offers a competitive Total Rewards package including health benefits, retirement, time off, and wellness programs. Eligible for annual incentive plan.
Reasonable Accommodation Request If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form.
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Opportunities Await
Established Brand Desk:
Lead the core business for an iconic brand, driving demand generation, brand strategy, commercial performance, and full P&L ownership.
Innovation Desk:
Lead the charge on category‑disrupting innovations from concept to commercialization.
Strategic Growth Channels (SGC) Desk:
Develop and execute retailer‑specific brand strategies to drive growth in priority channels.
What You’ll Do
Build Brands:
Lead purpose‑driven brand and channel strategies rooted in consumer insight.
Run the Business:
Own P&L performance, pricing, promotion, innovation, margin, and distribution decisions.
Lead Teams:
Guide cross‑functional teams, coach associate managers, and foster a high‑performing environment.
What You’ll Bring
Bachelor’s degree in Marketing, Finance, Business, or related field
10+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy
Experience in brand management for consumer‑facing products (CPG/FMCG, food & beverage, pet, etc.)
Leadership experience with direct or cross‑functional teams
Business management experience in a matrixed environment
Strong commercial and strategic acumen with P&L ownership
Exceptional communication and influencing skills
Ability to lead through ambiguity and work independently
Familiarity with digital marketing tools, data‑driven decision‑making, and emerging technologies like AI
Track record of coaching and developing talent
Experience with customer‑facing strategies and external partnerships
Bonus Points
MBA
Location This role is based at our Headquarters in Minneapolis, MN. Relocation benefits will be provided for those who are not currently based in Minneapolis.
Salary Range $126,700.00 – $211,200.00 per year. In addition to base salary, General Mills offers a competitive Total Rewards package including health benefits, retirement, time off, and wellness programs. Eligible for annual incentive plan.
Reasonable Accommodation Request If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form.
#J-18808-Ljbffr