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Director Search Engine Optimization

Korn Ferry, Bedford, NY, United States


Compensation $120,000–$150,000 base + performance bonus

Reports to Head of Growth / VP Marketing

Korn Ferry has partnered with our client on their search for the role, Senior SEO Manager.

The Role We’re hiring a

Senior Technical SEO Manager

to

own and execute the technical SEO strategy

for a growing CPG DTC ecommerce brand. This role is built for someone who has

personally driven organic growth in ecommerce , understands complex product ecosystems, and is comfortable being accountable for performance—not just recommendations.

You will operate as the

single owner of technical SEO , working cross‑functionally with engineering, product, and growth teams to turn strategy into shipped impact.

What You’ll Own

End‑to‑end

technical SEO strategy and execution

Organic traffic, conversion rate, and revenue performance

SEO architecture for large‑scale ecommerce sites

Technical SEO for PDPs, PLPs, faceted navigation, filters, pagination, and internal linking

Crawl efficiency, indexation, and site health

SEO inputs for launches, migrations, and platform changes

What You’ll Do

Build and maintain a

prioritized technical SEO roadmap

aligned with growth goals

Lead deep technical audits and turn insights into action

Partner with

engineering and product

to ship SEO improvements

Define SEO requirements for new features, templates, and releases

Identify and resolve crawl, duplication, rendering, canonical, and performance issues

Own Core Web Vitals and site speed optimization

Monitor performance, troubleshoot volatility, and uncover upside

Report clearly on outcomes—connecting SEO work to revenue and business KPIs

Required Experience Must‑Haves

5–8+ years of hands‑on

technical SEO experience

Direct experience in

CPG and/or DTC ecommerce

(required)

Proven track record growing

organic traffic and revenue

Experience owning SEO for sites with

1,000+ SKUs

Deep understanding of ecommerce SEO mechanics

Ability to own strategy, prioritization, and execution independently

Nice‑to‑Haves

Shopify Plus, headless commerce, or custom ecommerce platforms

SEO leadership during migrations or replatforming

International and multi‑market SEO experience

Platforms & Tools You Should Be Fluent In Analytics & Measurement

Google Analytics 4 (GA4)

Google Search Console

Looker / Looker Studio or similar BI tools

Screaming Frog

Sitebulb

Ahrefs, SEMrush, or equivalent

Performance & Web Vitals

Lighthouse

Chrome UX Report (CrUX)

WebPageTest

Technical & Dev‑Facing

CMS and ecommerce platforms (Shopify Plus, headless, custom stacks)

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