Marketing Coordinator/Physician Liaison
Rhode Island Medical Imaging, Warwick, RI, United States
SUMMARY: Under the general direction of the Director of Business Relations and according to established policies and procedures, the Marketing Coordinator/Physician Liaison is responsible for creating and delivering effective marketing programs that will expand RIMI’s products and services. This role includes splitting time between RIMI’s internal and external audiences. This position involves implementing marketing strategies that increase Rhode Island Medical Imaging’s revenue and customer referral base, while promoting the corporate brand and the expansion of our organizational services. This position also interprets changes in the marketplace, generates new ideas, and implements marketing activities to help increase RIMI’s market share.
Principal Duties And Responsibilities
Manage all company social media platforms. Create content to post across all channels to reach the company’s targeted audiences and maintain a focused strategy. Manage all paid media campaigns.
Compile quarterly organic and paid social media analytic reports to measure success to be reported to management.
Manage and maintain the company website using WordPress.
Manage the Marketing internal network page using Microsoft SharePoint.
Assist with the creation and maintenance of RIMI’s educational patient and referring Physician collateral using Adobe applications.
Assist in building partnerships with local community organizations that increase RIMI’s brand awareness and support corporate social responsibility.
Coordinate participation in conferences, seminars, presentations, corporate events, etc.
Develop and maintain favorable relationships with Physicians, their staff, and other key decision makers within new and existing referring medical practices. Provide these contacts with appropriate RIMI materials. Respond to issues and concerns. Flexibility outside of core working hours is required.
Educate and inform clients and contacts about new programs, services, and technologies.
Share important information obtained in the field back to the Lead Physician Liaison, the Director of Business Relations, and other appropriate internal RIMI departments.
Utilize RIMI’s CRM program to input data regarding visits with referring customers. Include changes in office personnel and/or locations, issues, and schedule any necessary follow-ups.
Basic Knowledge/Skills
Must possess excellent interpersonal and communication skills, both verbal and written. Ability to speak confidently in front of new and existing referring Physician offices while promoting RIMI services, answering clinical questions, handling conflict resolution, and upselling our brand.
Must possess excellent time management and organizational skills.
Must be highly motivated with excellent problem resolution skills.
Knowledge of marketing and healthcare promotion principles and theories.
Fluency in social media trends.
Ability to establish and maintain effective working relationships with RIMI employees and the referring medical community.
Must be proficient in Microsoft Office products, Microsoft Teams, WordPress, SharePoint, Adobe Creative Suite applications (including but not limited to InDesign, Photoshop, Illustrator, etc.).
Must be able to travel independently and have a valid driver’s license.
Education/Experience
Bachelor’s degree in marketing or communications.
Prior healthcare experience preferred.
Physical Demands To perform this job successfully an individual must be able to perform each essential duty satisfactorily. This description is not intended to be a complete statement of the position, but rather to act as a guide to the general work to be performed. The requirements are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The individual's competencies and customer requirements impact the actual role performed.
RIMI offers best-in-class benefits to eligible employees including multi-tiered health plans, flexible spending accounts, generous paid time off, 401(k) plan with profit sharing component, uniform reimbursement, company “swag,” yearly reimbursement for continuing medical education, educational assistance (reimbursement) program, student loan repayment program, and career development opportunities. Enjoy competitive pay and all in our innovative culture that consistently provides the highest levels of quality, safety, technology, and patient care.
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Principal Duties And Responsibilities
Manage all company social media platforms. Create content to post across all channels to reach the company’s targeted audiences and maintain a focused strategy. Manage all paid media campaigns.
Compile quarterly organic and paid social media analytic reports to measure success to be reported to management.
Manage and maintain the company website using WordPress.
Manage the Marketing internal network page using Microsoft SharePoint.
Assist with the creation and maintenance of RIMI’s educational patient and referring Physician collateral using Adobe applications.
Assist in building partnerships with local community organizations that increase RIMI’s brand awareness and support corporate social responsibility.
Coordinate participation in conferences, seminars, presentations, corporate events, etc.
Develop and maintain favorable relationships with Physicians, their staff, and other key decision makers within new and existing referring medical practices. Provide these contacts with appropriate RIMI materials. Respond to issues and concerns. Flexibility outside of core working hours is required.
Educate and inform clients and contacts about new programs, services, and technologies.
Share important information obtained in the field back to the Lead Physician Liaison, the Director of Business Relations, and other appropriate internal RIMI departments.
Utilize RIMI’s CRM program to input data regarding visits with referring customers. Include changes in office personnel and/or locations, issues, and schedule any necessary follow-ups.
Basic Knowledge/Skills
Must possess excellent interpersonal and communication skills, both verbal and written. Ability to speak confidently in front of new and existing referring Physician offices while promoting RIMI services, answering clinical questions, handling conflict resolution, and upselling our brand.
Must possess excellent time management and organizational skills.
Must be highly motivated with excellent problem resolution skills.
Knowledge of marketing and healthcare promotion principles and theories.
Fluency in social media trends.
Ability to establish and maintain effective working relationships with RIMI employees and the referring medical community.
Must be proficient in Microsoft Office products, Microsoft Teams, WordPress, SharePoint, Adobe Creative Suite applications (including but not limited to InDesign, Photoshop, Illustrator, etc.).
Must be able to travel independently and have a valid driver’s license.
Education/Experience
Bachelor’s degree in marketing or communications.
Prior healthcare experience preferred.
Physical Demands To perform this job successfully an individual must be able to perform each essential duty satisfactorily. This description is not intended to be a complete statement of the position, but rather to act as a guide to the general work to be performed. The requirements are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The individual's competencies and customer requirements impact the actual role performed.
RIMI offers best-in-class benefits to eligible employees including multi-tiered health plans, flexible spending accounts, generous paid time off, 401(k) plan with profit sharing component, uniform reimbursement, company “swag,” yearly reimbursement for continuing medical education, educational assistance (reimbursement) program, student loan repayment program, and career development opportunities. Enjoy competitive pay and all in our innovative culture that consistently provides the highest levels of quality, safety, technology, and patient care.
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