Search Marketing Specialist

Empowered Staffing is partnered with a digital marketing agency that specializes in paid search, paid social, SEO, and campaign management. Due to continued growth, they are seeking an experienced Paid Search Specialist to join their team in Hoffman Estates to manage and optimize paid search campaigns across multiple client accounts. Responsibilities

Plan, execute, monitor, and optimize paid search campaigns across Google Ads and related platforms. Conduct keyword research, audience targeting, and A/B testing to improve campaign performance and ROI. Analyze campaign data to identify trends and develop actionable insights. Collaborate with Account Managers to prioritize deliverables and ensure client goals are met. Identify opportunities to enhance efficiency through automation or AI-based tools. Stay up to date on industry trends, new platform features, and emerging technologies in digital marketing and AI. Qualifications

Bachelor’s degree in Marketing, Business, or a related field. 1-3 years of paid search (PPC/SEM) experience, agency or in-house. Solid understanding of PPC fundamentals, including bidding, keyword strategy, and analytics. Google Ads Certification (preferred). Strong analytical and problem-solving skills with attention to detail. Self-motivated, proactive, and eager to grow.

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