Advertising Manager
Terasol Technologies Pvt. Ltd., Trenton, NJ, United States
Key Responsibilities
Plan, launch, manage, and optimize paid campaigns across Amazon Ads, Meta Ads, and Google Ads (Search, Display, Shopping).
Own full-funnel performance: from awareness to conversion and retention.
Create ad strategies tailored for both D2C (Shopify) and marketplace (Amazon) channels.
Track key KPIs: CTR, CPC, ROAS, ACoS, CVR, CPA etc.
Conduct regular A/B testing on creatives, audiences, and placements.
Manage ad budgets and bid strategies to maximize performance.
Lead all Sponsored Product, Sponsored Brand, and Sponsored Display campaigns on Amazon.
Collaborate with the design/content team for campaign assets.
Prepare weekly/monthly ad performance reports with insights and action points.
Stay updated with platform algorithm changes, ad tools, and beta features.
Qualifications & Skills
5+ years of experience in managing performance marketing campaigns across Amazon, Meta, and Google.
Proven track record of scaling ROAS-positive ad accounts in a D2C eCommerce setup.
Strong analytical skills with knowledge of Excel/Sheets, GA4, and Ads dashboards.
Experience in ad copywriting and creative performance feedback.
Bonus: Experience with tools like Helium10, Semrush, Canva, or creative automation platforms.
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Plan, launch, manage, and optimize paid campaigns across Amazon Ads, Meta Ads, and Google Ads (Search, Display, Shopping).
Own full-funnel performance: from awareness to conversion and retention.
Create ad strategies tailored for both D2C (Shopify) and marketplace (Amazon) channels.
Track key KPIs: CTR, CPC, ROAS, ACoS, CVR, CPA etc.
Conduct regular A/B testing on creatives, audiences, and placements.
Manage ad budgets and bid strategies to maximize performance.
Lead all Sponsored Product, Sponsored Brand, and Sponsored Display campaigns on Amazon.
Collaborate with the design/content team for campaign assets.
Prepare weekly/monthly ad performance reports with insights and action points.
Stay updated with platform algorithm changes, ad tools, and beta features.
Qualifications & Skills
5+ years of experience in managing performance marketing campaigns across Amazon, Meta, and Google.
Proven track record of scaling ROAS-positive ad accounts in a D2C eCommerce setup.
Strong analytical skills with knowledge of Excel/Sheets, GA4, and Ads dashboards.
Experience in ad copywriting and creative performance feedback.
Bonus: Experience with tools like Helium10, Semrush, Canva, or creative automation platforms.
#J-18808-Ljbffr