Senior Insights & Analytics Strategist
Kforce Inc, North Palm Beach, FL, United States
Responsibilities
Kforce has a client in Juno Beach, FL that is seeking a Senior Insights & Analytics Strategist. This position serves as a key contributor on the team across a broad range of marketing research and analytics activities. A successful candidate will have a background in insights and reputation management and will have experience consulting on polling requests, establishing polling methodologies, writing and vetting questionnaires and discussion guides, performing data analysis, presenting results to large groups and working cross-functionally to implement insights into action.
Collaborates with business partners to develop an insights roadmap that aligns with key priorities
Creates and standardizes approaches for identifying "and quantifying public opinion trends in communications nation-wide
Recommends and manages custom research methodologies such as focus groups, in-depth interviews, surveys, text analytics, polling and customer sentiment analysis
Produces and presents work in dashboards, presentations and recurring reports that advise and inspire internal partners to action
Assists in the creation of audience personas and helps build digital targeting audiences based on research results
Crafts strong stories that are inclusive of several types of data sources including behavioral data, qualitative and quantitative studies and syndicated research to shape full stories of consumer and market driven data
Uses a broad research toolset, including an understanding of complex research methodologies and the ability to execute DIY research projects
Shares recommendations to business partners
Effectively manages multiple vendor relationships
Requirements
Bachelor's degree in related field
5+ years of relevant experience is strongly preferred
Proven knowledge and experience managing the full market research cycle
Familiarity with qualitative and quantitative research methodologies
Familiarity with reputational tracking agencies such as Harris Poll, Public Onion Strategies, IPSOS Corporate Reputation Management or others
Strong analytical skills with proven ability to interpret data and link insights to brand growth opportunities
Experience with customer insights and analytics tools (survey programming software, secondary research databases, etc.)
Ability to communicate all analyses, findings, conclusions and recommendations to marketing and operating stakeholders
Preferred Qualifications
Strong interest in politics and public policy
Experience with dashboard visualization reporting tools
Excellent organizational skills and project management leadership
Demonstrated ability to work both independently and collaboratively
Self-motivated and enthusiastic team member open to feedback and collaboration
Expert presenter that uses data to tell a story
Effective written communications
Effective verbal communications
Advanced user of the Microsoft Office Suite
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & AD&D insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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Collaborates with business partners to develop an insights roadmap that aligns with key priorities
Creates and standardizes approaches for identifying "and quantifying public opinion trends in communications nation-wide
Recommends and manages custom research methodologies such as focus groups, in-depth interviews, surveys, text analytics, polling and customer sentiment analysis
Produces and presents work in dashboards, presentations and recurring reports that advise and inspire internal partners to action
Assists in the creation of audience personas and helps build digital targeting audiences based on research results
Crafts strong stories that are inclusive of several types of data sources including behavioral data, qualitative and quantitative studies and syndicated research to shape full stories of consumer and market driven data
Uses a broad research toolset, including an understanding of complex research methodologies and the ability to execute DIY research projects
Shares recommendations to business partners
Effectively manages multiple vendor relationships
Requirements
Bachelor's degree in related field
5+ years of relevant experience is strongly preferred
Proven knowledge and experience managing the full market research cycle
Familiarity with qualitative and quantitative research methodologies
Familiarity with reputational tracking agencies such as Harris Poll, Public Onion Strategies, IPSOS Corporate Reputation Management or others
Strong analytical skills with proven ability to interpret data and link insights to brand growth opportunities
Experience with customer insights and analytics tools (survey programming software, secondary research databases, etc.)
Ability to communicate all analyses, findings, conclusions and recommendations to marketing and operating stakeholders
Preferred Qualifications
Strong interest in politics and public policy
Experience with dashboard visualization reporting tools
Excellent organizational skills and project management leadership
Demonstrated ability to work both independently and collaboratively
Self-motivated and enthusiastic team member open to feedback and collaboration
Expert presenter that uses data to tell a story
Effective written communications
Effective verbal communications
Advanced user of the Microsoft Office Suite
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & AD&D insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
#J-18808-Ljbffr