Digital Strategy Analyst, Financial Services
Adobe, New York, NY, United States
Digital Strategy Analyst
The Digital Strategy Group (DSG) works with C-level and senior leadership at Adobe's Enterprise customers to craft strategies for customer-experience transformation and digital innovation. In this role, you will have the opportunity to work with senior leaders at leading retail banks, regional banks, credit unions, card networks, and wealth & asset management firms to advise on digital strategy, customer-experience transformation, and data-driven growth. Our engagements employ Adobe's digital benchmarking capabilities, industry trends, customer-journey mapping, organizational assessments, business cases, high-level architecture assessments and other techniques to deliver high-impact recommendations. We also bring a deep industry perspective to the organization, delivering vision, published thought leadership, and aligning the ecosystem on an overall industry go-to-market strategy. As a Digital Strategy Analyst, you will partner with executives from Adobe's largest and most strategic financial services customers and Adobe sales leadership to drive alignment around a vision for how Adobe's technology can modernize customer acquisition, onboarding, servicing, and cross-sell journeys while improving operational efficiency and compliance. You will play a key role in leading cross-functional workstreams in support of strategic Adobe sales pursuits across Tier-1 and leading regional financial institutions. In close collaboration with a cross-functional team of experts from consulting, financial services, and technology backgrounds, the role contributes to rigorous analyses, insight development, and delivery of executive-level recommendations. You will support customers in identifying and prioritizing GenAI and agentic use casessuch as personalized content generation, intelligent next-best-action orchestration, AI-assisted service workflows, and automated, compliance-ready content operationsand contribute to business cases and value models that quantify the impact of AI-driven productivity, faster time-to-market, improved conversion, and reduced operational cost. The role also supports development of executive narratives and roadmaps that integrate data platforms, content supply chains, and AI orchestration into a cohesive, scalable operating model. What You Need to Succeed: Bachelor's degree in Business, Marketing, Economics, Engineering or equivalent field 2-3 years of management/technology consulting or digital agency experience, preferably in digital strategy Interest in business strategy, technology, analytics or experience design through coursework, extracurricular activities or work/internship experience Foundational understanding of Generative AI concepts, including large language models, AI-assisted content generation, and intelligent automation, and how these capabilities apply to marketing, servicing, and operations in regulated industries Ability to translate emerging AI capabilities into business use cases, experience improvements, and operational efficiencies rather than purely technical features Interest in how agent-based workflows can coordinate tasks across marketing, service, compliance, and content teams to accelerate execution and reduce manual effort Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations Strong interpersonal skills with ability to work optimally with people at all levels Ability to communicate sophisticated ideas both verbally and in writing High degree of intellectual curiosity and ability to absorb new concepts quickly Willingness to travel up to 20% About Adobe: Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let's Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
The Digital Strategy Group (DSG) works with C-level and senior leadership at Adobe's Enterprise customers to craft strategies for customer-experience transformation and digital innovation. In this role, you will have the opportunity to work with senior leaders at leading retail banks, regional banks, credit unions, card networks, and wealth & asset management firms to advise on digital strategy, customer-experience transformation, and data-driven growth. Our engagements employ Adobe's digital benchmarking capabilities, industry trends, customer-journey mapping, organizational assessments, business cases, high-level architecture assessments and other techniques to deliver high-impact recommendations. We also bring a deep industry perspective to the organization, delivering vision, published thought leadership, and aligning the ecosystem on an overall industry go-to-market strategy. As a Digital Strategy Analyst, you will partner with executives from Adobe's largest and most strategic financial services customers and Adobe sales leadership to drive alignment around a vision for how Adobe's technology can modernize customer acquisition, onboarding, servicing, and cross-sell journeys while improving operational efficiency and compliance. You will play a key role in leading cross-functional workstreams in support of strategic Adobe sales pursuits across Tier-1 and leading regional financial institutions. In close collaboration with a cross-functional team of experts from consulting, financial services, and technology backgrounds, the role contributes to rigorous analyses, insight development, and delivery of executive-level recommendations. You will support customers in identifying and prioritizing GenAI and agentic use casessuch as personalized content generation, intelligent next-best-action orchestration, AI-assisted service workflows, and automated, compliance-ready content operationsand contribute to business cases and value models that quantify the impact of AI-driven productivity, faster time-to-market, improved conversion, and reduced operational cost. The role also supports development of executive narratives and roadmaps that integrate data platforms, content supply chains, and AI orchestration into a cohesive, scalable operating model. What You Need to Succeed: Bachelor's degree in Business, Marketing, Economics, Engineering or equivalent field 2-3 years of management/technology consulting or digital agency experience, preferably in digital strategy Interest in business strategy, technology, analytics or experience design through coursework, extracurricular activities or work/internship experience Foundational understanding of Generative AI concepts, including large language models, AI-assisted content generation, and intelligent automation, and how these capabilities apply to marketing, servicing, and operations in regulated industries Ability to translate emerging AI capabilities into business use cases, experience improvements, and operational efficiencies rather than purely technical features Interest in how agent-based workflows can coordinate tasks across marketing, service, compliance, and content teams to accelerate execution and reduce manual effort Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations Strong interpersonal skills with ability to work optimally with people at all levels Ability to communicate sophisticated ideas both verbally and in writing High degree of intellectual curiosity and ability to absorb new concepts quickly Willingness to travel up to 20% About Adobe: Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let's Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.