Digital Marketing Coordinator
KCI Technologies, Tampa, FL, United States
Digital Marketing Coordinator
We are seeking a Digital Marketing Coordinator with a focus on SEO and ongoing website optimization to maintain our digital content and improve our online visibility, user experience, and search performance. This role will support day-to-day digital initiatives, including website and intranet updates, local SEO and Google Business Profile management, content optimization, social media strategy, and performance tracking. This is a mid-level role ideal for someone who understands digital marketing across multiple channels, is familiar with SEO fundamentals, enjoys working hands-on in content management systems, and is eager to continuously improve digital performance through data-driven strategies. SEO & Website Optimization
Upload, organize, format, and publish new pieces of content to the external website. Update and maintain website content, ensuring accuracy, consistency, and alignment with best practices. Support content optimization efforts for blogs, landing pages, service pages, and project or news content. Implement and maintain SEO best practices, including keyword research, on-page optimization, metadata, internal linking, and technical SEO basics. Monitor website performance using tools such as Google Analytics, Google Search Console, and SEO platforms. Identify opportunities for ongoing improvement and implement SEO strategies to increase organic traffic and visibility. Collaborate with content and design teams to optimize pages for search and user experience. Track SEO and digital performance metrics and prepare regular reports. Stay current on SEO trends, algorithm updates, and digital best practices. Content Management
Manage and update intranet content to ensure information is current, organized, and easy to navigate. Support internal teams by posting updates, announcements, and resources to the intranet as needed. Develop data-driven social strategies that support SEO and website growth. Analyze and report on social-to-web performance metrics. Optimize posting schedules and content formats for engagement and traffic. Collaborate with content and design teams to align messaging and campaigns. Identify opportunities to improve online visibility and search authority through social amplification. Manage and optimize Google Business Profiles, including address updates, service listings, and coordination with office managers as needed. Ensure business listings are accurate and consistent across all digital platforms. * Essential Duties and Responsibilities are the basic job functions that an employee must be able to perform, with or without reasonable accommodation. Qualifications
Education and/or Work Experience Requirements: Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience). 35 years of experience in digital marketing, SEO, or website content management. Working knowledge of SEO fundamentals and best practices. Experience working in WordPress. Strong attention to detail and organizational skills. Ability to manage multiple tasks and meet deadlines. Education and/or Work Experience Preferred: Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar. Familiarity with Google Analytics, Google Search Console, and Google Business Profile. Familiarity with SEM. Experience working in other CMS platforms. Basic understanding of HTML, CSS, or technical SEO concepts. Experience supporting intranet platforms or internal communications tools. Strong writing and editing skills. Pre-employment drug screening and background check are conditions of employment. Motor vehicle checks may be required based upon position.
We are seeking a Digital Marketing Coordinator with a focus on SEO and ongoing website optimization to maintain our digital content and improve our online visibility, user experience, and search performance. This role will support day-to-day digital initiatives, including website and intranet updates, local SEO and Google Business Profile management, content optimization, social media strategy, and performance tracking. This is a mid-level role ideal for someone who understands digital marketing across multiple channels, is familiar with SEO fundamentals, enjoys working hands-on in content management systems, and is eager to continuously improve digital performance through data-driven strategies. SEO & Website Optimization
Upload, organize, format, and publish new pieces of content to the external website. Update and maintain website content, ensuring accuracy, consistency, and alignment with best practices. Support content optimization efforts for blogs, landing pages, service pages, and project or news content. Implement and maintain SEO best practices, including keyword research, on-page optimization, metadata, internal linking, and technical SEO basics. Monitor website performance using tools such as Google Analytics, Google Search Console, and SEO platforms. Identify opportunities for ongoing improvement and implement SEO strategies to increase organic traffic and visibility. Collaborate with content and design teams to optimize pages for search and user experience. Track SEO and digital performance metrics and prepare regular reports. Stay current on SEO trends, algorithm updates, and digital best practices. Content Management
Manage and update intranet content to ensure information is current, organized, and easy to navigate. Support internal teams by posting updates, announcements, and resources to the intranet as needed. Develop data-driven social strategies that support SEO and website growth. Analyze and report on social-to-web performance metrics. Optimize posting schedules and content formats for engagement and traffic. Collaborate with content and design teams to align messaging and campaigns. Identify opportunities to improve online visibility and search authority through social amplification. Manage and optimize Google Business Profiles, including address updates, service listings, and coordination with office managers as needed. Ensure business listings are accurate and consistent across all digital platforms. * Essential Duties and Responsibilities are the basic job functions that an employee must be able to perform, with or without reasonable accommodation. Qualifications
Education and/or Work Experience Requirements: Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience). 35 years of experience in digital marketing, SEO, or website content management. Working knowledge of SEO fundamentals and best practices. Experience working in WordPress. Strong attention to detail and organizational skills. Ability to manage multiple tasks and meet deadlines. Education and/or Work Experience Preferred: Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar. Familiarity with Google Analytics, Google Search Console, and Google Business Profile. Familiarity with SEM. Experience working in other CMS platforms. Basic understanding of HTML, CSS, or technical SEO concepts. Experience supporting intranet platforms or internal communications tools. Strong writing and editing skills. Pre-employment drug screening and background check are conditions of employment. Motor vehicle checks may be required based upon position.