Strategic Marketing Manager
L&L Products, Romeo, MI, United States
Reports to: Director of Business Development
Would you like to work for a company where ambitious spirits and creativity thrive? L&L Products offers a culture that grows talent and flourishes with innovation. It is a place where you are encouraged take control of your own professional development by using L&L’s extensive training opportunities to craft solutions to the industry’s hottest problems. Here is where quality of work, product and relationships are a priority.
L&L Products is built on the basic philosophy that good people working together, listening to each other’s ideas with an open mind and everyone wanting to do a little better each day will ensure our success. Our existence is full of wise principles, sacrifices and victories, laughs, and lasting memories that tell exactly who we are. How we came to be the great company, the caring family that we are today.
What you’ll do: We are seeking a dynamic and analytical Strategic Marketing Manager to lead strategic initiatives and marketing efforts for our L&L Americas business focused on our non-automotive portfolio, encompassing sealants, adhesives, advanced composites, among other technologies. This role will be instrumental in identifying market opportunities, driving growth strategies, and contributing to corporate development activities, such as partnerships and new business models. The ideal candidate thrives at the intersection of strategy, technology, and commercial execution.
Duties / Responsibilities of this position: The Strategic Marketing Manager will be responsible for strategic planning and market development, business intelligence, and benchmarking for L&L Americas. Key activities and deliverables for this position include:
Strategic Planning & Market Development
Identify, evaluate, and prioritize new markets, emerging technologies, and competitive trends to shape strategic direction of L&L Americas
Develop strategic growth plans including segment roadmaps for focus non-automotive segments (e.g., building and construction, sporting goods, industrial, marine, medical equipment, infrastructure, aerospace, defense etc.).
Support corporate development initiatives, including market scanning, target identification, and due diligence for partnerships or M&A.
Collaborate with finance and legal to support business case modeling, strategic fit analysis, and integration planning for new ventures.
Act as a bridge between commercial teams and R&D to ensure that voice-of-customer and market feedback inform corporate development efforts
Lead business intelligence efforts and translate insights into actionable strategies for positioning, pricing, and innovation.
Collaborate with L&L Americas team to define key business intelligence, market research and competitive research needs, including identifying and managing vendor research relationships to ensure adherence to scope, schedule and cost
Update regional and global management on progress with, and the outcome of, all business intelligence projects conducted for Americas.
Update all corporate development, business intelligence and diversification reporting systems as required.
Job Requirements: Knowledge/Skills/Abilities:
Bachelors degree or equivalent in business, engineering or chemistry
Masters degree preferred in Marketing, Business Administration, or Finance
Relevant experience in strategy, marketing, or business development, preferably in advanced materials, chemicals, or manufacturing sectors.
Experience in one or all industries: Aerospace, Industrial or Sporting Goods
Demonstrated understanding of adhesives, sealants, composites, or related engineered materials required.
Proven success in non-automotive markets (e.g., building and construction, sporting goods, industrial, marine, medical equipment, infrastructure, aerospace, defense etc.).
Strong analytical, communication, and project management skills with the ability to influence across functions and levels.
Entrepreneurial mindset with curiosity for emerging technologies and markets.
Ability to synthesize complex information and translate it into clear, strategic narratives and action plans.
Experience with strategic tools such as SWOT, Porter’s Five Forces, business model canvas, and M&A frameworks.
Comfortable navigating matrix organizations and working across technical and commercial disciplines.
Proactive communicator and collaborator.
Ability to maintain and develop new relationships, negotiating skills; ability to influence customer decisions
Attention to detail, financial management, ability to problem solve, and ability to travel.
Core Competencies:
Performance Driven
Communication
Customer Centric
Passion/Values
Safety/Sustainability
Expertise
Physical Demands Analysis:
Continuous sitting at desk
Continuous computer work, keyboarding, computer mouse, and computer monitor
Frequent carrying, pushing and pulling up to 25 lbs.
Occasional standing and walking
Rare climbing stairs, bending, and stooping
Occasional domestic travel required
Occasional travel by plane and car
Personal Protective Equipment Requirements (PPE): safety shoes, safety glasses, cut‑resistant gloves, hearing protection, and other PPEs required by customers
Environmental Conditions:
Hot/Cold – occasional
Humid/Dry – occasional
Moving Objects – rare
Never = Not Required/Never (0%)
Rare = Seldom/Rare (Not daily – 1-10%)
Occasional = Minor/Occasional (Less than 3 hours – 11-33%)
Frequent = Required/Frequent (For 3-5 hours – 34-64%)
Continuous = Major/Continuous (More than 5 hours – 64-100%)
100% company paid medical, dental, and vision
Onsite medical clinic
Generous 401K contributions
Top‑notch wellness program with a focus on your total well‑being
Equal Opportunity Employer L&L Products does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, weight, height, marital status, disability, or any other characteristic protected by law. L&L Products will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in undue hardship.
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Would you like to work for a company where ambitious spirits and creativity thrive? L&L Products offers a culture that grows talent and flourishes with innovation. It is a place where you are encouraged take control of your own professional development by using L&L’s extensive training opportunities to craft solutions to the industry’s hottest problems. Here is where quality of work, product and relationships are a priority.
L&L Products is built on the basic philosophy that good people working together, listening to each other’s ideas with an open mind and everyone wanting to do a little better each day will ensure our success. Our existence is full of wise principles, sacrifices and victories, laughs, and lasting memories that tell exactly who we are. How we came to be the great company, the caring family that we are today.
What you’ll do: We are seeking a dynamic and analytical Strategic Marketing Manager to lead strategic initiatives and marketing efforts for our L&L Americas business focused on our non-automotive portfolio, encompassing sealants, adhesives, advanced composites, among other technologies. This role will be instrumental in identifying market opportunities, driving growth strategies, and contributing to corporate development activities, such as partnerships and new business models. The ideal candidate thrives at the intersection of strategy, technology, and commercial execution.
Duties / Responsibilities of this position: The Strategic Marketing Manager will be responsible for strategic planning and market development, business intelligence, and benchmarking for L&L Americas. Key activities and deliverables for this position include:
Strategic Planning & Market Development
Identify, evaluate, and prioritize new markets, emerging technologies, and competitive trends to shape strategic direction of L&L Americas
Develop strategic growth plans including segment roadmaps for focus non-automotive segments (e.g., building and construction, sporting goods, industrial, marine, medical equipment, infrastructure, aerospace, defense etc.).
Support corporate development initiatives, including market scanning, target identification, and due diligence for partnerships or M&A.
Collaborate with finance and legal to support business case modeling, strategic fit analysis, and integration planning for new ventures.
Act as a bridge between commercial teams and R&D to ensure that voice-of-customer and market feedback inform corporate development efforts
Lead business intelligence efforts and translate insights into actionable strategies for positioning, pricing, and innovation.
Collaborate with L&L Americas team to define key business intelligence, market research and competitive research needs, including identifying and managing vendor research relationships to ensure adherence to scope, schedule and cost
Update regional and global management on progress with, and the outcome of, all business intelligence projects conducted for Americas.
Update all corporate development, business intelligence and diversification reporting systems as required.
Job Requirements: Knowledge/Skills/Abilities:
Bachelors degree or equivalent in business, engineering or chemistry
Masters degree preferred in Marketing, Business Administration, or Finance
Relevant experience in strategy, marketing, or business development, preferably in advanced materials, chemicals, or manufacturing sectors.
Experience in one or all industries: Aerospace, Industrial or Sporting Goods
Demonstrated understanding of adhesives, sealants, composites, or related engineered materials required.
Proven success in non-automotive markets (e.g., building and construction, sporting goods, industrial, marine, medical equipment, infrastructure, aerospace, defense etc.).
Strong analytical, communication, and project management skills with the ability to influence across functions and levels.
Entrepreneurial mindset with curiosity for emerging technologies and markets.
Ability to synthesize complex information and translate it into clear, strategic narratives and action plans.
Experience with strategic tools such as SWOT, Porter’s Five Forces, business model canvas, and M&A frameworks.
Comfortable navigating matrix organizations and working across technical and commercial disciplines.
Proactive communicator and collaborator.
Ability to maintain and develop new relationships, negotiating skills; ability to influence customer decisions
Attention to detail, financial management, ability to problem solve, and ability to travel.
Core Competencies:
Performance Driven
Communication
Customer Centric
Passion/Values
Safety/Sustainability
Expertise
Physical Demands Analysis:
Continuous sitting at desk
Continuous computer work, keyboarding, computer mouse, and computer monitor
Frequent carrying, pushing and pulling up to 25 lbs.
Occasional standing and walking
Rare climbing stairs, bending, and stooping
Occasional domestic travel required
Occasional travel by plane and car
Personal Protective Equipment Requirements (PPE): safety shoes, safety glasses, cut‑resistant gloves, hearing protection, and other PPEs required by customers
Environmental Conditions:
Hot/Cold – occasional
Humid/Dry – occasional
Moving Objects – rare
Never = Not Required/Never (0%)
Rare = Seldom/Rare (Not daily – 1-10%)
Occasional = Minor/Occasional (Less than 3 hours – 11-33%)
Frequent = Required/Frequent (For 3-5 hours – 34-64%)
Continuous = Major/Continuous (More than 5 hours – 64-100%)
100% company paid medical, dental, and vision
Onsite medical clinic
Generous 401K contributions
Top‑notch wellness program with a focus on your total well‑being
Equal Opportunity Employer L&L Products does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, weight, height, marital status, disability, or any other characteristic protected by law. L&L Products will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in undue hardship.
#J-18808-Ljbffr