
Loyalty Marketing & Personalization Lead
Barclays, Wilmington, NC, United States
A leading financial institution is seeking a Loyalty Marketing Manager in Wilmington, NC. This role involves owning marketing strategies to enhance customer engagement through loyalty programs such as cashback offers and curated dining benefits. The successful candidate will collaborate across multiple functions to design and execute effective marketing campaigns while leveraging customer data for personalization. Strong skills in digital marketing and stakeholder management are essential for achieving measurable outcomes and driving innovation.
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