Creative Copywriter
William & Mary, Williamsburg, VA, United States
Creative Copywriter
The Creative Copywriter is a key member of the Strategic Communications team in University Marketing at William & Mary. The Creative Copywriter will be responsible for creating, editing and maintaining external-facing digital content that aligns with the university's mission, vision, values and brand. This role reports to the Director of Marketing Communications and partners with and works with colleagues across University Marketing, University Advancement, Undergraduate Admission and University Communications. The Creative Copywriter will create short, pithy copy as well as longer-form content that furthers the university's strategic objectives of enrollment, advancement and institutional reputation. This role primarily involves writing and optimizing creative content across multiple platforms including digital ads, webpages, marketing campaigns, brochures, signage, event invitations, video captions, emails, social media posts and other channels. The ideal candidate will have a deep understanding of web and SEO best practices, a strong voice in digital storytelling and the ability to write creative, compelling, engaging content that resonates with diverse audiences. This is a hybrid position based in Williamsburg, Virginia, that offers a flexible work environment.
The Creative Copywriter is a key member of the Strategic Communications team in University Marketing at William & Mary. The Creative Copywriter will be responsible for creating, editing and maintaining external-facing digital content that aligns with the university's mission, vision, values and brand. This role reports to the Director of Marketing Communications and partners with and works with colleagues across University Marketing, University Advancement, Undergraduate Admission and University Communications. The Creative Copywriter will create short, pithy copy as well as longer-form content that furthers the university's strategic objectives of enrollment, advancement and institutional reputation. This role primarily involves writing and optimizing creative content across multiple platforms including digital ads, webpages, marketing campaigns, brochures, signage, event invitations, video captions, emails, social media posts and other channels. The ideal candidate will have a deep understanding of web and SEO best practices, a strong voice in digital storytelling and the ability to write creative, compelling, engaging content that resonates with diverse audiences. This is a hybrid position based in Williamsburg, Virginia, that offers a flexible work environment.