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WXOW/WQOW General Sales Manager

WXOW/WQOW TV LLC, La Crosse, WI, United States

Duration: Full Time

Allen Media Broadcasting is seeking a passionate and driven General Sales Manager to lead our stations in the La Crosse/Eau Claire market—two vibrant, energetic college communities.

 

Are you a dynamic sales leader ready to take the next step in your career? This is an exciting opportunity for a high-performing Local Sales Manager with a strong digital background or a Digital Sales Manager looking to advance into a broader leadership role.

 

In this role, you will lead, inspire, and grow a talented sales team while helping shape the future of our stations in a strong and competitive broadcast market.

 

What You’ll Do:

  • Lead and develop a high-performing sales team through coaching, mentorship, and accountability 
  • Drive revenue growth by creating and selling innovative opportunities across news and sports platforms 
  • Identify and develop new revenue streams across Local, Regional, and Digital channels 
  • Forecast, manage, and consistently exceed revenue goals 

  • Foster a positive, motivated, and results-driven team culture 

     

What We’re Looking For:

  • Proven experience in broadcast sales management (required) 
  • A passion for coaching and developing team members to reach their full potential 
  • Demonstrated success in exceeding revenue goals and driving business growth 
  • Strong expertise in Local, Regional, and Digital sales strategies 
  • Excellent leadership, communication, and organizational skills 

  • Ability to analyze data, forecast revenue, and make strategic decisions 

     

Qualifications:

  • Bachelor’s degree or equivalent professional experience 
  • Strong track record in television sales (local and/or national preferred) 
  • Effective leadership and motivational abilities 
  • Solid computer and digital proficiency

 

Disclaimer: Employment offers are contingent upon the successful completion of a background check and driver’s license screening.

 

 WXOW is an EOE-M/F/D/V employer.

 

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