Content Creator Job at GREY in New York

Position Overview As a Content Creator, you will partner closely with both agency and client teams to help expand and elevate the social presence of a dynamic brand. The ideal candidate is a multidisciplinary creative with hands‑on experience in shooting, editing, and animation, capable of bringing ideas to life across platforms. Key Responsibilities Concept, edit and produce “made for social” videos through native storytelling. Build bespoke social videos in both long and short form formats—tailored to specific social media platforms—to bring to life priority content themes and marketing initiatives. Play a leading role in brainstorming, pitching, and producing “made for social” videos + franchises, demonstrating subject‑matter expertise to create content that’s on‑brand, on‑trend, and right‑sized. Capture content first‑hand and/or work with internal and external production partners to establish a pipeline of social video content. Evangelize and educate on topics related to native social storytelling inside the agency and with our clients. Partner with cross‑functional teams with an emphasis on developing and executing best‑in‑class social video strategies, content, and experiences for multiple audiences and products. Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Understanding what kind of work moves you and what it takes to get there will enable you to create work that moves others. Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions. Be curious about pop culture, social media trends, and your audience's interests and behaviors to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work so our brands can join the conversation. What You Will Need Deep experience editing, producing, and publishing social‑first video content, tailored for specific platforms (YouTube, Instagram, TikTok). A track record of defining and implementing social video strategies at a platform level, inclusive of always‑on pieces and repeatable content series. The ability to use social trends and/or data to find brand opportunities and influence stakeholders. Who You Are Creative: Putting together two things to create a third thing no one’s ever seen before. Productive: Acting on ideas to make things happen and get stuff done. Collaborative: Focused on the greater good versus personal gain. Adaptable: Ready and able to embrace change. Work Environment We believe great work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach including required in‑office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Equal‑Opportunity Employer Statement GREY is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. #J-18808-Ljbffr