Marketing And Public Relations Coordinator Job at Figwork in Sunnyvale

Location:880 W Maude Ave, Sunnyvale, CA 94085 or San Diego, CA [Hybrid] Schedule:Monday-Friday 9:00am-5:00pm Compensation: $60,000-$70,000 About Us Figwork is a talent marketplace that connects businesses with qualified early career workers (ages 18-24+) through a data-backed matching algorithm. We solve the critical challenges companies face when hiring for contract-based, high-value tasks by eliminating the hassle of unvetted candidates, high HR overhead, and inconsistent quality that plague traditional hiring methods. Built on a foundation of workforce equity and access, Figwork transforms how businesses source early career talent while simultaneously helping students build real experience and become genuinely competitive for the opportunities they want. JOB SUMMARY The PR & Marketing Coordinator is responsible for building Fig Work's public presence, securing media coverage, and managing external communications that elevate the brand. The PR & Marketing Coordinator is an excellent communicator with strong relationship-building skills and a passion for storytelling that connects with both B2B professional audiences and B2C youth audiences. ESSENTIAL DUTIES AND RESPONSIBILITIES The following reflects the essential duties for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities of this job at any time. To perform this job successfully, an individual must be able to perform essential duties satisfactorily with or without reasonable accommodations. Public Relations Develop and execute PR strategies to increase brand awareness and media visibility Build and maintain relationships with journalists, media outlets, podcasters, and industry influencers Write and distribute press releases, media kits, and pitch materials Secure media placements in relevant publications, podcasts, and broadcast outlets Coordinate interviews and media opportunities for executive leadership Monitor media coverage and track PR metrics Respond to media inquiries in a timely and professional manner Manage crisis communications as needed Marketing & Communications Develop compelling storytelling that highlights Fig Work's impact on students and business partners Create content for external communications including blog posts, newsletters, and case studies Craft messaging frameworks that resonate with both B2B and B2C audiences Collaborate with marketing team to align PR efforts with overall marketing strategy Support social media strategy with shareable content and engagement opportunities Identify speaking opportunities and industry events for brand visibility Brand Building Position Fig Work as a thought leader in workforce development and education technology Develop partnerships with industry organizations, associations, and advocacy groups Coordinate award submissions and recognition opportunities Monitor industry trends and competitive landscape to inform positioning strategy Maintain brand voice and messaging consistency across all external communications Additional Responsibilities Track and report on PR and marketing metrics including media impressions, share of voice, and sentiment Maintain media contact database and PR asset library Assist with special projects and events as requestedEnsure work duties are performed in accordance with company safety policies and procedures Represent Fig Work's values on a daily basis REQUIRED COMPETENCIES Public Relations- Strong understanding of PR strategies, media relations, and publicity best practices Writing & Storytelling- Exceptional written communication skills with ability to craft compelling narratives for diverse audiences Relationship Building- Ability to build and maintain relationships with media contacts, influencers, and industry partners Communication- Must be able to communicate effectively with media, leadership, and cross-functional teams Strategic Thinking- Ability to develop PR strategies that align with organizational goals Media Savvy- Understanding of media landscape, newsworthiness, and what drives coverage Audience Adaptability- Ability to tailor messaging for B2B professional audiences and B2C youth audiences Time Management- Manage multiple campaigns and deadlines; ability to respond quickly to time-sensitive opportunities Attention to Detail- Must be detail-oriented in writing, editing, and fact‑checking all external communications Problem Solving- Ability to navigate challenges and handle sensitive communications with professionalism Creativity- Ability to develop innovative angles and pitches that capture media attention Analytical Thinking- Ability to track metrics and adjust strategy based on performance data Adaptability- Comfortable working in a fast-paced startup environment with evolving priorities Cultural Competence- Acknowledgement, understanding, and appreciation of cultural differences, ability to communicate inclusively Teamwork- Ability to work effectively with marketing, partnerships, product, and leadership teams MINIMUM QUALIFICATIONS 3-5+ years of experience in public relations, communications, or marketing Proven track record securing media placements and building media relationships Portfolio of published work or media coverage examples Must be authorized to work in the US WHAT WE OFFER PTO + Health Benefits Included PHYSICAL DEMANDS Must be able to remain stationary for extended periods; ability to operate a computer and other office equipment; occasional travel may be required for media events, conferences, and speaking engagements #J-18808-Ljbffr