Ecommerce & SEO Marketing Manager Job at Frank & Eileen in Los Angeles

Founded in 2009 by Audrey McLoghlin, Frank & Eileen set out to reinvent the women's button‑up using the finest Italian fabrics often reserved for menswear. Named in honor of Audrey's beloved Irish grandparents, the brand has grown slowly and intentionally into a woman‑owned, woman‑led leader in sustainability and slow fashion. Frank & Eileen achieved B Corp certification in 2020 and continues to hold the highest score for any woman‑owned, globally recognized apparel brand in the United States. After seventeen years of steady growth through wholesale partnerships and direct‑to‑consumer e‑commerce, Frank & Eileen recently opened its first US flagship store—an Irish country house on Madison Avenue, NYC. This new chapter continues the brand's legacy of using entrepreneurship as a force for good while delivering generationless style to its beloved community of customers—all from our HQ in sunny California. The Role Frank & Eileen is looking for a sharp, data‑driven operator to own the performance of our direct‑to‑consumer site. This role is responsible for the overall site experience, search visibility, A/B testing, personalization, and SEO optimization. This role will report to the Head of Ecommerce. Responsibilities Maintain and improve site UX across the funnel — from homepage through checkout — with a focus on reducing friction and increasing conversion and AOV Own the A/B and multivariate testing roadmap — ideation, prioritization, implementation, analysis, and reporting Configure and optimize personalization experiences, including segment rules, product recommendations, and loyalty‑based content Monitor key ecommerce KPIs in GA4 and Shopify analytics; build dashboards and share weekly insights with the broader team Monitor and report on a regular basis site performance Identify and elevate site issues (broken flows, tracking gaps, UX regressions) Partner with Merchandising and Marketing on ensuring collection pages are optimized for conversion Own the technical SEO strategy including internal site structure, linking architecture, metadata, and Core Web Vitals performance metrics Conduct ongoing keyword research and content gap analysis; work with marketing and creative teams to brief and optimize new pages Who You Are 3+ years of experience in ecommerce, CRO, UX, or digital marketing — ideally in a DTC or specialty retail environment Hands‑on experience running A/B tests using a structured methodology; comfort with statistical significance and experiment design Working knowledge of Nosto or a comparable personalization platform (Dynamic Yield, Yotpo, Klevu, etc.) Proficiency in GA4 and Shopify analytics; able to build segments, funnels, and custom reports independently Solid SEO fundamentals — both technical and content‑focused — and familiarity with Google Search Console Strong written communication: you can write a clear test hypothesis, a concise readout, and a stakeholder brief A bias toward action: you move quickly, make decisions with imperfect data, and iterate fast This role is currently hybrid based in downtown LA and will transition to in‑office at our new campus in Playa Vista, opening in January 2027 Compensation Salary range of $90,000 to $130,000 This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the contractor. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice. Equal Opportunity Employment Frank & Eileen is an equal opportunity employer, celebrating diversity and creating an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations. The Pay Range For This Role Is 90,000 - 130,000 USD per year (Frank & Eileen HQ) #J-18808-Ljbffr

In Summary: Frank & Eileen is looking for a sharp, data‑driven operator to own the performance of our direct‑to‑consumer site . The role is responsible for the overall site experience, search visibility, A/B testing, personalization, and SEO optimization . This role will report to the Head of Ecommerce . En Español:

Fundada en 2009 por Audrey McLoghlin, Frank & Eileen se propuso reinventar el botón-up femenino utilizando las mejores telas italianas a menudo reservadas para la ropa masculina. Nombrada en honor de los amados abuelos irlandeses de Audrey, la marca ha crecido lentamente e intencionalmente hasta convertirse en una empresa líder en sostenibilidad y moda lenta dirigida por mujeres. Este papel reportará al Jefe de Ecommerce. Responsabilidades Mantener y mejorar la UX del sitio a través del embudo Monitorear KPI clave de comercio electrónico en GA4 y Shopify análisis; construir cuadros de respuesta y compartir información semanal con el equipo más amplio Monitor y AOV Propiedad del A/B y pruebas multivariadas hoja de ruta ideación, priorización, implementación, análisis e informes Configurar y optimizar las experiencias de personalización, incluidas reglas de segmento, recomendaciones de productos y contenido basado en fidelidad monitorear los KPIs principales del comercio electrónico desde la página de inicio a través de checkout Concentrarse en reducir la fricción y aumentar la conversión y reconocer sobre una base regular Identificar y elevar los problemas de rendimiento del sitio (flujos rotos, gaps de seguimiento, regreso de UX) Socio con Merchandising y Marketing para asegurar que la recopilación rápida se lleven a cabo para la conversion Profiliación Las estrategias técnicas propias de diseño de contenidos, incluyendo la arquitectura gráfica de páginas web y la búsqueda de datos o un nuevo sistema de búsquedas son diseñados para crear una lista completa de conocimientos básicos en línea de trabajo en línea y una nueva plataforma de negocio, así como una descripción de sus funciones: Las funciones, responsabilidades y actividades pueden cambiar o se pueden asignar nuevas en cualquier momento con o sin previo aviso. Equal Opportunity Employment Frank & Eileen es un empleador de igualdad de oportunidades, que celebra la diversidad y crea un entorno inclusivo para nuestros empleados y clientes. Nos comprometemos a cumplir con todas las leyes federales, estatales y locales que proporcionan EEO y todas las demás leyes y regulaciones laborales.