Social Media Manager

Dunham's Sports Corporate Office, located in Troy, MI, has an immediate opening for a Social Media Manager. Focus will be on developing and executing social media strategies and creating omnichannel content. This position is not remote or Hybrid.

Responsibilities:

• Develop Social Plan under the guidance of the director of content and creative strategy
• Collaborate with merchandising group in developing & executing social strategy
• Anchor strategy to Dunham’s core business and include all major categories
• Create and publish daily content to be leveraged across marketing channels
• Develop a social media analytics and reporting framework with monthly reporting using the key metrics of audience growth, engagement, and web traffic
• Grow Instagram and Facebook audiences to start
• Explore opportunities for Twitter, YouTube, LinkedIn, and other social platforms and make recommendations on how Dunham’s can leverage each
• Manage Paid Social Media Advertising, particularly Facebook, continuing to grow this channel in the key metrics of clicks and sales
• Identify opportunities to leverage user-generated content, moderate UGC content
• Create a plan for testing & managing the use of Social Influencers
• Social listening and tracking to identify trends and adjust execution if needed – sporting goods retailers, other retail leaders, brand leaders

Experience:

• Marketing mind
• Possess a comprehensive understanding of various social media platforms, particularly Facebook & Instagram
• Experience building and executing a social media strategy, including competitive research, benchmarking, messaging, and audience identification
• Experience creating and managing editorial & content calendars
• Experience developing & optimizing content for audience engagement
• Experience creating and managing an influencer network with experience using 1 or more social influencer platforms
• Experience using social analytics tools
• Experience with photography and videography, including storyboarding, producing, and editing for use in social media
• Graphics design experience
• Experience creating content leveraged across all digital channels
• 4-6 years of advertising agency experience preferred

Benefits

• Medical, prescription, dental, and vision insurance
• Short and long-term disability insurance and Employer-provided life insurance
• 401(k) savings plan
• Paid vacation, PTO, and paid holidays
• Merchandise discounts at any of our stores