Marketing Analytics Lead
SDG Group, Trenton, NJ, United States
Job Title: Business Strategy – Marketing Analytics Specialist
Location: Hybrid (U.S.)
Job Type: Full-Time
About SDG Consulting SDG Consulting is a global consulting firm specialized in Data & Analytics. We are committed to unlocking organizations’ potential by offering in-depth analytics expertise that empowers our clients to become successful data-driven enterprises. Our mission is to help clients define, design, and implement transformative AI technologies to gain a sustainable competitive advantage. We help reinvent core operations, deliver hyper-personalized customer experiences, and create new AI-powered business models that drive enduring growth.
Position Overview As a Marketing Analytics Specialist, your role will involve leading the functional delivery of Data and AI-driven marketing projects for our global clients. You will act as a strategic advisor, helping define their marketing technology roadmap, optimizing brand investment through advanced analytics, and aligning data-driven insights with long‑term brand growth and consumer engagement goals. This role requires a balance of strategic thinking, stakeholder management, and strong communication skills.
Key Responsibilities
Functional Delivery: Lead the functional delivery of complex Analytics and AI projects, collaborating with cross‑functional technical teams to ensure seamless execution and alignment with business requirements.
Insights & Recommendations: Supervision of analytical model results, development of insights, and recommendations for improving the client's strategy and business.
Use Case Development: Collaborate with cross‑functional teams to identify high‑value use cases and design actionable plans to deliver impact at scale.
Technology Evaluation: Evaluate and recommend data providers, technological solutions, and advanced tools tailored to client needs, ensuring scalability and efficiency.
Stakeholder Management: Build and maintain strong relationships with senior stakeholders, acting as a trusted advisor.
Project Management: Oversee multiple projects simultaneously, managing priorities and resources effectively.
Mentorship: Mentor junior team members, fostering their professional growth and development.
Qualifications
Educational Background: Degree in Marketing with additional training in AI, Big Data, or Data & Analytics is preferred; candidates with STEM degrees and complementary Marketing experience or education will also be considered.
Marketing Expertise: Strong business acumen with a deep understanding of marketing‑specific challenges, brand investment processes, and data‑driven consumer use cases.
Professional Experience: 7+ years of experience in Marketing Analytics projects.
Analytical Mindset: Proven analytical mindset and advanced problem‑solving skills.
Storytelling Excellence: Exceptional storytelling abilities, with the capacity to create executive‑level documents and high‑quality presentations that deliver clear, structured messages.
Leadership: Demonstrated ability to lead teams and manage multiple projects effectively.
What We Offer
Stability and Growth: Full‑time employment in a growing high‑tech industry with a meritocratic culture that provides opportunities for professional growth.
Competitive Compensation: A competitive salary and a 401(k) retirement plan with an employer match.
Comprehensive Benefits: Robust healthcare and benefits package including Medical, Dental, Vision, and Disability coverage.
Work‑Life Balance: 3+ weeks of paid vacation, a flexible holiday schedule, and hybrid working arrangements that balance on‑site and remote work.
Supportive Community: A welcoming, collaborative, and inclusive culture where you can learn from exceptional professionals and make a significant impact.
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Location: Hybrid (U.S.)
Job Type: Full-Time
About SDG Consulting SDG Consulting is a global consulting firm specialized in Data & Analytics. We are committed to unlocking organizations’ potential by offering in-depth analytics expertise that empowers our clients to become successful data-driven enterprises. Our mission is to help clients define, design, and implement transformative AI technologies to gain a sustainable competitive advantage. We help reinvent core operations, deliver hyper-personalized customer experiences, and create new AI-powered business models that drive enduring growth.
Position Overview As a Marketing Analytics Specialist, your role will involve leading the functional delivery of Data and AI-driven marketing projects for our global clients. You will act as a strategic advisor, helping define their marketing technology roadmap, optimizing brand investment through advanced analytics, and aligning data-driven insights with long‑term brand growth and consumer engagement goals. This role requires a balance of strategic thinking, stakeholder management, and strong communication skills.
Key Responsibilities
Functional Delivery: Lead the functional delivery of complex Analytics and AI projects, collaborating with cross‑functional technical teams to ensure seamless execution and alignment with business requirements.
Insights & Recommendations: Supervision of analytical model results, development of insights, and recommendations for improving the client's strategy and business.
Use Case Development: Collaborate with cross‑functional teams to identify high‑value use cases and design actionable plans to deliver impact at scale.
Technology Evaluation: Evaluate and recommend data providers, technological solutions, and advanced tools tailored to client needs, ensuring scalability and efficiency.
Stakeholder Management: Build and maintain strong relationships with senior stakeholders, acting as a trusted advisor.
Project Management: Oversee multiple projects simultaneously, managing priorities and resources effectively.
Mentorship: Mentor junior team members, fostering their professional growth and development.
Qualifications
Educational Background: Degree in Marketing with additional training in AI, Big Data, or Data & Analytics is preferred; candidates with STEM degrees and complementary Marketing experience or education will also be considered.
Marketing Expertise: Strong business acumen with a deep understanding of marketing‑specific challenges, brand investment processes, and data‑driven consumer use cases.
Professional Experience: 7+ years of experience in Marketing Analytics projects.
Analytical Mindset: Proven analytical mindset and advanced problem‑solving skills.
Storytelling Excellence: Exceptional storytelling abilities, with the capacity to create executive‑level documents and high‑quality presentations that deliver clear, structured messages.
Leadership: Demonstrated ability to lead teams and manage multiple projects effectively.
What We Offer
Stability and Growth: Full‑time employment in a growing high‑tech industry with a meritocratic culture that provides opportunities for professional growth.
Competitive Compensation: A competitive salary and a 401(k) retirement plan with an employer match.
Comprehensive Benefits: Robust healthcare and benefits package including Medical, Dental, Vision, and Disability coverage.
Work‑Life Balance: 3+ weeks of paid vacation, a flexible holiday schedule, and hybrid working arrangements that balance on‑site and remote work.
Supportive Community: A welcoming, collaborative, and inclusive culture where you can learn from exceptional professionals and make a significant impact.
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