Software Product Marketing Manager
PowerOptions, Boston, MA, United States
At Axon, we are on a mission to Protect Life. We explore society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Our products thrive when we work together—connecting with candor and care and seeking diverse perspectives from customers, communities, and each other.
Your Impact As a Product Marketing Manager focused on Axon’s software portfolio—initially DEMS, AI, and productivity workflows—you will define how high‑impact software initiatives are positioned, launched, and adopted in the market. You will prioritize initiatives, apply scalable GTM frameworks, and ensure clarity and consistency across an evolving roadmap. You will own execution for launches and initiatives, enabling product‑ and field‑led motions for smaller releases. You will work closely with Product, Sales, Demand Generation, and Communications to bring new capabilities to market, support pipeline growth, and drive meaningful adoption of Axon’s software platform, the fastest‑growing part of the product portfolio.
What You’ll Do
Develop positioning and messaging frameworks for high‑impact software initiatives, including DEMS and productivity workflows.
Lead go‑to‑market planning and execution for launches, releases, and campaigns.
Enable broader product releases through reusable frameworks and guidance.
Create and maintain a focused set of high‑impact sales enablement assets, including pitch decks, battle cards, one‑pager playbooks, and more.
Partner with Product to translate roadmap and technical capabilities into customer‑centric narratives.
Gather and synthesize customer, sales, and market insights to inform messaging and GTM strategy.
Support content development including case studies, web copy, and campaign messaging.
Track performance and adoption metrics to refine and optimize GTM efforts.
What You Bring
5+ years of experience in product marketing or closely related roles.
Experience marketing complex SaaS, platform, or workflow‑driven products.
Strong written and verbal communication skills with executive‑level clarity.
Proven ability to partner cross‑functionally and drive alignment.
Analytical mindset with comfort using data to measure and improve outcomes.
Alignment with Axon’s values: Aim Far, Win Right, Own It, Join Forces, Be Obsessed, Expect Candor.
AI Expectations in This Role You’ll leverage AI to support narrative development, competitor tracking, and persona‑based content iteration. AI tools will enable you to scale delivery, improve content quality, and deepen audience understanding.
Alignment with Axon’s Values
Aim Far
– You define and communicate the future of digital evidence and records.
Win Right
– You advocate for solutions that serve both agencies and the public.
Own It
– You own GTM outcomes, clarity, and team performance.
Join Forces
– You collaborate with empathy, urgency, and clarity.
Be Obsessed
– You care about the workflows that power safer communities.
Expect Candor
– You deliver honest feedback and create strategic alignment.
90 Days at Axon First 30 Days
Deep dive into Axon’s software portfolio—initial focus on DEMS, AI, and productivity workflows, customers, use cases, and existing GTM frameworks.
Build relationships with Product, Sales, and Marketing partners across software teams.
Understand prioritization model and ownership boundaries for product marketing versus enabling teams.
First 60 Days
Own messaging or GTM execution for priority software initiatives aligned to current business priorities.
Deliver targeted improvements to sales enablement, positioning, or customer‑facing narratives.
Apply scalable templates and frameworks to support product‑led releases.
90 Days and Beyond
Lead GTM execution for high‑impact software launches and in‑market adoption efforts.
Act as a trusted partner to Product for translating roadmap changes into clear, defensible messaging.
Establish clear KPIs and reporting to demonstrate product marketing impact in a resource‑constrained environment.
Work Location This role is based out of our Scottsdale, Seattle, or Boston location and follows a hybrid schedule. We rely on in‑person collaboration and ask team members to work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays unless there is an approved workplace accommodation.
Benefits that Benefit You
Competitive salary and 401k with employer match.
Discretionary paid time off.
Paid parental leave for all.
Medical, Dental, Vision plans.
Fitness programs.
Emotional & mental wellness support.
Learning & development programs.
Employee Resource Groups (ERGs).
Office snacks.
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
Base Pay Range: $112,500–$180,000 USD
Don’t meet every single requirement? That’s okay. At Axon, we Aim Far. We think big with a long‑term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply unless every qualification is met. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed, we encourage you to apply anyway. You may be the right candidate for this or other roles.
Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.
Axon’s mission is to Protect Life and is committed to the well‑being and safety of its employees as well as its impact on the environment. All employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal‑opportunity employer that promotes justice, advances equity, values diversity, and fosters inclusion. We’re committed to hiring the best talent—regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances—and empowering all employees to do their best work.
If you have a disability or special need that requires assistance or accommodation during the application or recruiting process, please email recruitingops@axon.com. This email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Phishing Alert Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at https://www.axon.com/careers. If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com.
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Your Impact As a Product Marketing Manager focused on Axon’s software portfolio—initially DEMS, AI, and productivity workflows—you will define how high‑impact software initiatives are positioned, launched, and adopted in the market. You will prioritize initiatives, apply scalable GTM frameworks, and ensure clarity and consistency across an evolving roadmap. You will own execution for launches and initiatives, enabling product‑ and field‑led motions for smaller releases. You will work closely with Product, Sales, Demand Generation, and Communications to bring new capabilities to market, support pipeline growth, and drive meaningful adoption of Axon’s software platform, the fastest‑growing part of the product portfolio.
What You’ll Do
Develop positioning and messaging frameworks for high‑impact software initiatives, including DEMS and productivity workflows.
Lead go‑to‑market planning and execution for launches, releases, and campaigns.
Enable broader product releases through reusable frameworks and guidance.
Create and maintain a focused set of high‑impact sales enablement assets, including pitch decks, battle cards, one‑pager playbooks, and more.
Partner with Product to translate roadmap and technical capabilities into customer‑centric narratives.
Gather and synthesize customer, sales, and market insights to inform messaging and GTM strategy.
Support content development including case studies, web copy, and campaign messaging.
Track performance and adoption metrics to refine and optimize GTM efforts.
What You Bring
5+ years of experience in product marketing or closely related roles.
Experience marketing complex SaaS, platform, or workflow‑driven products.
Strong written and verbal communication skills with executive‑level clarity.
Proven ability to partner cross‑functionally and drive alignment.
Analytical mindset with comfort using data to measure and improve outcomes.
Alignment with Axon’s values: Aim Far, Win Right, Own It, Join Forces, Be Obsessed, Expect Candor.
AI Expectations in This Role You’ll leverage AI to support narrative development, competitor tracking, and persona‑based content iteration. AI tools will enable you to scale delivery, improve content quality, and deepen audience understanding.
Alignment with Axon’s Values
Aim Far
– You define and communicate the future of digital evidence and records.
Win Right
– You advocate for solutions that serve both agencies and the public.
Own It
– You own GTM outcomes, clarity, and team performance.
Join Forces
– You collaborate with empathy, urgency, and clarity.
Be Obsessed
– You care about the workflows that power safer communities.
Expect Candor
– You deliver honest feedback and create strategic alignment.
90 Days at Axon First 30 Days
Deep dive into Axon’s software portfolio—initial focus on DEMS, AI, and productivity workflows, customers, use cases, and existing GTM frameworks.
Build relationships with Product, Sales, and Marketing partners across software teams.
Understand prioritization model and ownership boundaries for product marketing versus enabling teams.
First 60 Days
Own messaging or GTM execution for priority software initiatives aligned to current business priorities.
Deliver targeted improvements to sales enablement, positioning, or customer‑facing narratives.
Apply scalable templates and frameworks to support product‑led releases.
90 Days and Beyond
Lead GTM execution for high‑impact software launches and in‑market adoption efforts.
Act as a trusted partner to Product for translating roadmap changes into clear, defensible messaging.
Establish clear KPIs and reporting to demonstrate product marketing impact in a resource‑constrained environment.
Work Location This role is based out of our Scottsdale, Seattle, or Boston location and follows a hybrid schedule. We rely on in‑person collaboration and ask team members to work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays unless there is an approved workplace accommodation.
Benefits that Benefit You
Competitive salary and 401k with employer match.
Discretionary paid time off.
Paid parental leave for all.
Medical, Dental, Vision plans.
Fitness programs.
Emotional & mental wellness support.
Learning & development programs.
Employee Resource Groups (ERGs).
Office snacks.
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
Base Pay Range: $112,500–$180,000 USD
Don’t meet every single requirement? That’s okay. At Axon, we Aim Far. We think big with a long‑term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply unless every qualification is met. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed, we encourage you to apply anyway. You may be the right candidate for this or other roles.
Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.
Axon’s mission is to Protect Life and is committed to the well‑being and safety of its employees as well as its impact on the environment. All employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal‑opportunity employer that promotes justice, advances equity, values diversity, and fosters inclusion. We’re committed to hiring the best talent—regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances—and empowering all employees to do their best work.
If you have a disability or special need that requires assistance or accommodation during the application or recruiting process, please email recruitingops@axon.com. This email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Phishing Alert Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at https://www.axon.com/careers. If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com.
#J-18808-Ljbffr