Senior Director of Brand Strategy - Turf
Shaw Industries Group, Inc., Calhoun, GA, United States
The Director of Brand Strategy is responsible for developing, leading, and executing the brand and marketing strategy for each of Shaw Turfs’ market facing brands (SST, SG, SWG’s).
Additionally, this position is responsible for managing and cultivating the Shaw Turf BU’s product portfolio, marketing campaigns and selling tools, sales support systems, and driving the Shaw Turf IBP (ES&OP) process.
This position will work market back turning “market insights” into “value” through providing strategic direction to the Brand Management and Marketing teams.
Brand strategy will also gain insights from Sales, R&D, Innovation and Technical Development to drive priorities for the Turf BU. This role is a key member of the Turf Leadership Team (TLT).**Key Responsibilities:**
Accountable for Southwest Greens strategic alignment. (territory model, partner dynamics, compensation logic)**Qualifications:**
Proven experience in brand management or a related field, with a track record of successful brand strategy implementation. Strong leadership skills with the ability to inspire and guide a team towards achieving strategic goals.
Excellent analytical skills and the ability to translate market research into value.
Exceptional communication and collaboration skills, with experience working across multiple departments.
Ability to think creatively and strategically, with a focus on innovation and continuous improvement.
**Competencies:** **Global Flooring Provider**Shaw Industries Group Inc. supplies carpet, resilient, hardwood, tile and stone, synthetic turf, and other specialty products to residential and commercial markets worldwide.**Operational Excellence**Our manufacturing operations and integrated supply chain deliver a broad array of products to meet diverse needs across residential and commercial markets throughout the world.**Award Winning**The success of our company and the success of our associates go hand-in-hand. We are consistently awarded as an employer of choice, community partner, and leader in design and innovation.**We Sustain Human Ability****Community Partner**From civic involvement and philanthropic giving to volunteerism and future workforce development, our company and associates leverage our combined passions and expertise in addressing community needs, collaboratively.**In The News**There is always something new and exciting happening at Shaw. Check out our news page to read our recent press releases, company blog posts, sustainability reports and more! #J-18808-Ljbffr
Additionally, this position is responsible for managing and cultivating the Shaw Turf BU’s product portfolio, marketing campaigns and selling tools, sales support systems, and driving the Shaw Turf IBP (ES&OP) process.
This position will work market back turning “market insights” into “value” through providing strategic direction to the Brand Management and Marketing teams.
Brand strategy will also gain insights from Sales, R&D, Innovation and Technical Development to drive priorities for the Turf BU. This role is a key member of the Turf Leadership Team (TLT).**Key Responsibilities:**
Accountable for Southwest Greens strategic alignment. (territory model, partner dynamics, compensation logic)**Qualifications:**
Proven experience in brand management or a related field, with a track record of successful brand strategy implementation. Strong leadership skills with the ability to inspire and guide a team towards achieving strategic goals.
Excellent analytical skills and the ability to translate market research into value.
Exceptional communication and collaboration skills, with experience working across multiple departments.
Ability to think creatively and strategically, with a focus on innovation and continuous improvement.
**Competencies:** **Global Flooring Provider**Shaw Industries Group Inc. supplies carpet, resilient, hardwood, tile and stone, synthetic turf, and other specialty products to residential and commercial markets worldwide.**Operational Excellence**Our manufacturing operations and integrated supply chain deliver a broad array of products to meet diverse needs across residential and commercial markets throughout the world.**Award Winning**The success of our company and the success of our associates go hand-in-hand. We are consistently awarded as an employer of choice, community partner, and leader in design and innovation.**We Sustain Human Ability****Community Partner**From civic involvement and philanthropic giving to volunteerism and future workforce development, our company and associates leverage our combined passions and expertise in addressing community needs, collaboratively.**In The News**There is always something new and exciting happening at Shaw. Check out our news page to read our recent press releases, company blog posts, sustainability reports and more! #J-18808-Ljbffr