Lead, Regional Retail Marketing Integration, NA
FashionUnited, Beaverton, OR, United States
Lead, Regional Retail Marketing Integration, NA
WHO WE ARE LOOKING FOR
We’re looking for a Lead, Regional Retail Marketing Integrator who strengthens how Nike shows up in secondary markets across North America. Partnering closely with the Regional Integrated Retail Marketing leader, this role helps shape regional perspective, driving brand impact against the rhythm of sport and ensuring local market insights inform geo direction and decision‑making.
Partnership with the Regional Leader Operate as a trusted brand thought partner and strategic extension of the Regional leader
Partner with the Regional leader to shape and maintain a clear pulse on the rhythm of sport in secondary cities, grounded in culture, sport, community, and consumer behavior
Support executive‑level communication and brand vision by framing regional narratives, updates, and points of view for leadership and cross‑functional audiences
Enable the Regional Leader to operate at altitude while staying closely connected to what’s happening across markets
Work across the IRM leadership team (Retail Brand & Account Marketing) to streamline communication, requests, and orchestration.
Secondary Market Orchestration Support the Regional leader in the orchestration of secondary markets, ensuring the Expert roles and city pods are appropriately briefed into geo brands plans and key seasonal and seasonless moments.
Aggregate rhythm of sport calendars across secondary cities to create a clear view of priorities, focus areas, and momentum.
Drive integration of secondary city plans back into the geo matrix - including Sports Marketing, Account Marketing, Retail Marketing, Brand, Creative, Digital and Media teams ( ex, aggregation, creation and submission of athlete request briefs to Sports Marketing).
Surface cross‑city patterns, opportunities, and gaps that inform strategy and leadership decisions.
Deliver sport and community led insights from secondary cities back into geo teams, including marketing, sales, merch, etc.
WHO YOU’LL WORK WITH You will work fluidly across North America with:
Regional Marketing leadership
Expert roles and their city pods
Brand Management
Integrated Retail Marketing
Sports Marketing
Marketplace and City partners
WHAT YOU BRING
Bachelors degree in related field, or equivalent combination of education, training and experience
5+ years of experience in Marketing, Brand, City, or Marketplace‑facing roles
Strong brand experience and a deep appreciation for sport, culture, and how Nike shows up locally
Making brand strategies real in service of consumer energy
Strong ability to organize complexity and shape leadership perspective
Clear, confident communication and framing skills
#J-18808-Ljbffr
Partnership with the Regional Leader Operate as a trusted brand thought partner and strategic extension of the Regional leader
Partner with the Regional leader to shape and maintain a clear pulse on the rhythm of sport in secondary cities, grounded in culture, sport, community, and consumer behavior
Support executive‑level communication and brand vision by framing regional narratives, updates, and points of view for leadership and cross‑functional audiences
Enable the Regional Leader to operate at altitude while staying closely connected to what’s happening across markets
Work across the IRM leadership team (Retail Brand & Account Marketing) to streamline communication, requests, and orchestration.
Secondary Market Orchestration Support the Regional leader in the orchestration of secondary markets, ensuring the Expert roles and city pods are appropriately briefed into geo brands plans and key seasonal and seasonless moments.
Aggregate rhythm of sport calendars across secondary cities to create a clear view of priorities, focus areas, and momentum.
Drive integration of secondary city plans back into the geo matrix - including Sports Marketing, Account Marketing, Retail Marketing, Brand, Creative, Digital and Media teams ( ex, aggregation, creation and submission of athlete request briefs to Sports Marketing).
Surface cross‑city patterns, opportunities, and gaps that inform strategy and leadership decisions.
Deliver sport and community led insights from secondary cities back into geo teams, including marketing, sales, merch, etc.
WHO YOU’LL WORK WITH You will work fluidly across North America with:
Regional Marketing leadership
Expert roles and their city pods
Brand Management
Integrated Retail Marketing
Sports Marketing
Marketplace and City partners
WHAT YOU BRING
Bachelors degree in related field, or equivalent combination of education, training and experience
5+ years of experience in Marketing, Brand, City, or Marketplace‑facing roles
Strong brand experience and a deep appreciation for sport, culture, and how Nike shows up locally
Making brand strategies real in service of consumer energy
Strong ability to organize complexity and shape leadership perspective
Clear, confident communication and framing skills
#J-18808-Ljbffr