Global Marketing Manager, Molecular Point of Care
bioMérieux SA, Morrisville, NC, United States
Description
This position can be based in one of our site locations in Salt Lake City, Raleigh/Durham, or St. Louis.
The Global Marketing Manager leads global on‑market strategy and commercialization excellence for the molecular diagnostics portfolio, ensuring customer insights, market dynamics, and competitive intelligence are translated into strong demand realization and sustained business growth. This highly cross‑functional role partners closely with Downstream Marketing, MarCom, Supply Chain, Market Access, Medical Affairs, Regulatory, GCOE, and regional commercial teams to define on‑market strategy, align priorities, and execute global go‑to‑market plans.
Focused on global downstream marketing and lifecycle management, this role owns the Marketing Plan and drives commercial success across the product lifecycle—from pre‑launch readiness through on‑market growth and discontinuation. The Global Marketing Manager develops global launch toolkits, pricing and promotional strategies, messaging frameworks, training resources, and competitive positioning tools to enable strong regional execution and consistent global brand presence.
A key contributor of expertise in customer segments, clinical workflows, and market behavior, this role provides cross‑functional leadership to optimize performance, improve product availability, manage backorders, and drive adoption across laboratory and point‑of‑care segments. Through data‑driven market management, disciplined VOC engagement, and coordinated global‑regional alignment, the Global Marketing Manager ensures sustained market growth, successful launches, and a unified global marketing strategy.
Primary Duties Strategic Planning and Market Management
Define on‑market strategy (place, promotion, and price)
Analyze market trends, competitive landscape, and customer needs to guide on‑market strategy
Support market innovation initiatives (Hunting Grounds, Adjacencies, Business Development)
Contribute to long‑term strategic planning and revenue forecasting for existing and upcoming products
Product Life Cycle Management
Lead product commercialization from pre‑launch through discontinuation
Provide insights on packaging and manufacturing changes for on‑market products
Ensure alignment between Product Management priorities and market requirements
Support communication and management of Quality issues for on‑market products
Drive upgrading of the installed base
Attend S&OP meetings to ensure product availability
Manage backorders and product allocation
Voice of Customer (VOC) & Market Insights
Gather and synthesize customer feedback and market research to drive launches and on‑market performance
Monitor evolving customer needs and global competitive dynamics
Collaborate with Market Research and Medical Affairs to gather key customer insights
Stay current on market developments and marketing best practices in the diagnostics industry
Cross‑Functional Collaboration
Lead and coordinate across Supply Chain, MarCom, GCOE, Market Access, Medical Affairs, Regulatory, and GCS
Align global and regional teams on priorities and execution plans
Coordinate with Integrated Solutions and Microbiology for aligned on‑market strategies
Provide essential product expertise when needed
Launch Planning & Go‑to‑Market Execution
Develop global launch strategies and toolkits for new products
Coordinate with regional marketing teams for consistent messaging and positioning
Finalize pricing strategies and promotional plans
Execute the global go‑to‑market process for new product launches
Collaborate with Product Manager to initiate pre‑launch activities
Performance Monitoring & Optimization
Track global business performance (sales, market share, adoption)
Analyze KPIs and adjust strategies to maximize growth
Integrated Marketing
Communicate regularly with the Product Manager to stay aligned
Participate in the development of integrated on‑market strategies and overall Franchise Strategy
Drive cross‑functional alignment for a consistent and unified voice in the market
Commercial Training & Enablement
Develop marketing collateral, messaging frameworks, and competitive positioning guides
Provide expertise to GCOE for training and resources for regional marketing and sales teams
Guide regions on key market developments and competitive events
Support regions with strategic customers
Monitor regional needs and drive prioritized support for success
Perform all work in compliance with company quality procedures and standards.
Perform other duties as assigned.
Qualifications Required Education, Training and Experience
Bachelor degree required in Marketing, Business, Molecular Biology, Microbiology, Biochemistry, Biomedical Engineering, or a related life science or healthcare field.
7+ years of professional related experience in marketing, product marketing, or commercial roles within diagnostics, medical devices, or life sciences/device industry.
Preferred Education, Training and Experience
Masters degree preferred, either in Business Administration or in Biological Sciences (ie. microbiology, public health, epidemiology or related field)
Experience in POC and or sexual health testing
Global or regional cross‑functional leadership experience, partnering with Medical Affairs, Regulatory, Supply Chain, and Commercial teams.
Experience working across laboratory and/or point‑of‑care markets, understanding workflows, customer needs, and regulatory considerations.
Knowledge, Skills, and Abilities
Consistently upholds and reflects the core ethical principles and values that bioMérieux promotes.
Ability to cooperate with others at all levels including leadership
Effective Presentation Skills - including the ability to present technical data
Creativity in forming new ideas, solutions, and approaches to challenges; to think outside‑the‑box
Critical thinking, using logic and reason to analyze information and make decisions in the workplace.
Collect and analyze data to drive informed decision‑making to improve performance and identify issues
Informing others by sharing clear, timely information to ensure alignment.
Business acumen to understand how a business operates and how to make it successful.
Demonstrates assertiveness and confidence in the face of a challenge
Participate in a way that enhances team performance and cohesion.
Skilled in MS Office tools to include but not limited to Outlook, Teams, Word, and Excel
Advanced: demonstrates deep knowledge; manages complex tasks and integrates multiple tools independently
Track record of successful go‑t‑market planning or contribution to launch readiness in healthcare or diagnostics.
Demonstrated experience in global or regional downstream marketing, including market strategy, product launches, and commercial enablement.
Proven success in developing and executing on‑market strategies, pricing, promotional programs, and demand‑generation plans.
Travel Requirements
Domestic travel: 15%
International travel: 15%
Salary The estimated salary range for this role is between $120,000 - $173,000/year. This role is eligible to receive a variable annual bonus based on company, team, and individual performance per bioMérieux’s bonus program. This range may differ from ranges offered for similar positions elsewhere in the country given differences in cost of living. Actual compensation within this range is determined based on the successful candidate’s experience and will be presented in writing at the time of the offer.
Benefits
A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options
Company-Provided Life and Accidental Death Insurance
Short and Long‑Term Disability Insurance
Retirement Plan including a generous non‑discretionary employer contribution and employer match.
Adoption Assistance
Wellness Programs
Employee Assistance Program
Commuter Benefits
Various voluntary benefit offerings
Discount programs
Parental leaves
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This position can be based in one of our site locations in Salt Lake City, Raleigh/Durham, or St. Louis.
The Global Marketing Manager leads global on‑market strategy and commercialization excellence for the molecular diagnostics portfolio, ensuring customer insights, market dynamics, and competitive intelligence are translated into strong demand realization and sustained business growth. This highly cross‑functional role partners closely with Downstream Marketing, MarCom, Supply Chain, Market Access, Medical Affairs, Regulatory, GCOE, and regional commercial teams to define on‑market strategy, align priorities, and execute global go‑to‑market plans.
Focused on global downstream marketing and lifecycle management, this role owns the Marketing Plan and drives commercial success across the product lifecycle—from pre‑launch readiness through on‑market growth and discontinuation. The Global Marketing Manager develops global launch toolkits, pricing and promotional strategies, messaging frameworks, training resources, and competitive positioning tools to enable strong regional execution and consistent global brand presence.
A key contributor of expertise in customer segments, clinical workflows, and market behavior, this role provides cross‑functional leadership to optimize performance, improve product availability, manage backorders, and drive adoption across laboratory and point‑of‑care segments. Through data‑driven market management, disciplined VOC engagement, and coordinated global‑regional alignment, the Global Marketing Manager ensures sustained market growth, successful launches, and a unified global marketing strategy.
Primary Duties Strategic Planning and Market Management
Define on‑market strategy (place, promotion, and price)
Analyze market trends, competitive landscape, and customer needs to guide on‑market strategy
Support market innovation initiatives (Hunting Grounds, Adjacencies, Business Development)
Contribute to long‑term strategic planning and revenue forecasting for existing and upcoming products
Product Life Cycle Management
Lead product commercialization from pre‑launch through discontinuation
Provide insights on packaging and manufacturing changes for on‑market products
Ensure alignment between Product Management priorities and market requirements
Support communication and management of Quality issues for on‑market products
Drive upgrading of the installed base
Attend S&OP meetings to ensure product availability
Manage backorders and product allocation
Voice of Customer (VOC) & Market Insights
Gather and synthesize customer feedback and market research to drive launches and on‑market performance
Monitor evolving customer needs and global competitive dynamics
Collaborate with Market Research and Medical Affairs to gather key customer insights
Stay current on market developments and marketing best practices in the diagnostics industry
Cross‑Functional Collaboration
Lead and coordinate across Supply Chain, MarCom, GCOE, Market Access, Medical Affairs, Regulatory, and GCS
Align global and regional teams on priorities and execution plans
Coordinate with Integrated Solutions and Microbiology for aligned on‑market strategies
Provide essential product expertise when needed
Launch Planning & Go‑to‑Market Execution
Develop global launch strategies and toolkits for new products
Coordinate with regional marketing teams for consistent messaging and positioning
Finalize pricing strategies and promotional plans
Execute the global go‑to‑market process for new product launches
Collaborate with Product Manager to initiate pre‑launch activities
Performance Monitoring & Optimization
Track global business performance (sales, market share, adoption)
Analyze KPIs and adjust strategies to maximize growth
Integrated Marketing
Communicate regularly with the Product Manager to stay aligned
Participate in the development of integrated on‑market strategies and overall Franchise Strategy
Drive cross‑functional alignment for a consistent and unified voice in the market
Commercial Training & Enablement
Develop marketing collateral, messaging frameworks, and competitive positioning guides
Provide expertise to GCOE for training and resources for regional marketing and sales teams
Guide regions on key market developments and competitive events
Support regions with strategic customers
Monitor regional needs and drive prioritized support for success
Perform all work in compliance with company quality procedures and standards.
Perform other duties as assigned.
Qualifications Required Education, Training and Experience
Bachelor degree required in Marketing, Business, Molecular Biology, Microbiology, Biochemistry, Biomedical Engineering, or a related life science or healthcare field.
7+ years of professional related experience in marketing, product marketing, or commercial roles within diagnostics, medical devices, or life sciences/device industry.
Preferred Education, Training and Experience
Masters degree preferred, either in Business Administration or in Biological Sciences (ie. microbiology, public health, epidemiology or related field)
Experience in POC and or sexual health testing
Global or regional cross‑functional leadership experience, partnering with Medical Affairs, Regulatory, Supply Chain, and Commercial teams.
Experience working across laboratory and/or point‑of‑care markets, understanding workflows, customer needs, and regulatory considerations.
Knowledge, Skills, and Abilities
Consistently upholds and reflects the core ethical principles and values that bioMérieux promotes.
Ability to cooperate with others at all levels including leadership
Effective Presentation Skills - including the ability to present technical data
Creativity in forming new ideas, solutions, and approaches to challenges; to think outside‑the‑box
Critical thinking, using logic and reason to analyze information and make decisions in the workplace.
Collect and analyze data to drive informed decision‑making to improve performance and identify issues
Informing others by sharing clear, timely information to ensure alignment.
Business acumen to understand how a business operates and how to make it successful.
Demonstrates assertiveness and confidence in the face of a challenge
Participate in a way that enhances team performance and cohesion.
Skilled in MS Office tools to include but not limited to Outlook, Teams, Word, and Excel
Advanced: demonstrates deep knowledge; manages complex tasks and integrates multiple tools independently
Track record of successful go‑t‑market planning or contribution to launch readiness in healthcare or diagnostics.
Demonstrated experience in global or regional downstream marketing, including market strategy, product launches, and commercial enablement.
Proven success in developing and executing on‑market strategies, pricing, promotional programs, and demand‑generation plans.
Travel Requirements
Domestic travel: 15%
International travel: 15%
Salary The estimated salary range for this role is between $120,000 - $173,000/year. This role is eligible to receive a variable annual bonus based on company, team, and individual performance per bioMérieux’s bonus program. This range may differ from ranges offered for similar positions elsewhere in the country given differences in cost of living. Actual compensation within this range is determined based on the successful candidate’s experience and will be presented in writing at the time of the offer.
Benefits
A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options
Company-Provided Life and Accidental Death Insurance
Short and Long‑Term Disability Insurance
Retirement Plan including a generous non‑discretionary employer contribution and employer match.
Adoption Assistance
Wellness Programs
Employee Assistance Program
Commuter Benefits
Various voluntary benefit offerings
Discount programs
Parental leaves
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