Marketing Lead / Marketing Owner Poland + Remote 12 000 – 17 500 PLN NET B2B Mar
Virtus Lab Sp. z o.o. All trademarks their respective owners, Poland, NY, United States
At
VirtusLab Group , we build future‑ready software that helps businesses reach peak performance. Now, we’re looking for a proactive, business‑oriented Marketing Lead who will take end‑to‑end ownership of marketing for a selected go‑to‑market focus – a defined area of expertise we want to position and grow with a specific audience.
About the role In this role, you will act as the central marketing partner, connecting strategy, execution, sales support, and communication into one cohesive plan.
This is a role for someone who sees the big picture, understands how marketing activities connect, and can turn strategy into concrete actions, assets, and results taking full ownership and driving things forward.
What you will do
Build and own marketing strategy for assigned Technology Spaces
Plan and execute marketing activities aligned with business goals
Work closely with technology leaders and business teams to support the offering
Own and grow selected communities – build engagement, expand reach, and maintain long‑term relationships
Identify and select the most effective communication channels
Ensure consistency across messaging, channels, and campaigns
Connect different marketing efforts into one coherent ecosystem
Create and deliver marketing assets across channels (landing pages, campaigns, content, event materials)
Write and optimize marketing copy (website, campaigns, sales enablement materials)
Coordinate work with designers, developers, and other specialists to deliver end‑to‑end campaigns
Support and execute marketing activities for events, webinars, and campaigns
Ensure all activities are delivered on time and aligned with business priorities
Take ownership of execution—regardless of channel or format
Act as a key partner for sales and technology teams
Lead regular (e.g., weekly) alignment meetings with stakeholders (GTM meetings)
Drive communication between marketing, sales, and technology teams
Align priorities, initiatives, and messaging across all involved parties
Performance & optimization
Monitor performance and optimize activities based on insights
Use data to improve campaigns, channels, and messaging
Continuously test and improve approaches across channels
What we expect in general
Experience in B2B marketing in the IT/tech industry (must‑have)
Strong understanding of both marketing strategy and hands‑on execution
Experience working closely with sales teams
Ability to own topics end‑to‑end—from idea to delivery
Excellent communication and stakeholder management skills
Strong organizational and coordination skills
Confidence in leading meetings and aligning multiple parties
Understanding of how different marketing channels work together
Fluent English (written and spoken)
Tools & capabilities
Experience with marketing tools such as HubSpot (or similar CRM/automation platforms)
Experience working with CMS platforms (e.g., Strapi, WordPress or similar)
Familiarity with marketing automation, campaign management, and analytics tools
Ability to use AI tools to optimize content creation, campaigns, and workflows
Strong understanding of key B2B marketing channels (content, email, social, events, paid, SEO)
Nice to have
Experience with Account‑Based Marketing (ABM) or Persona‑Based Marketing
Experience working in a matrix organization or with multiple business units
A few perks of being with us
Home office reimbursement
Training Package
Virtusity / in‑house training
And a lot more!
#J-18808-Ljbffr
VirtusLab Group , we build future‑ready software that helps businesses reach peak performance. Now, we’re looking for a proactive, business‑oriented Marketing Lead who will take end‑to‑end ownership of marketing for a selected go‑to‑market focus – a defined area of expertise we want to position and grow with a specific audience.
About the role In this role, you will act as the central marketing partner, connecting strategy, execution, sales support, and communication into one cohesive plan.
This is a role for someone who sees the big picture, understands how marketing activities connect, and can turn strategy into concrete actions, assets, and results taking full ownership and driving things forward.
What you will do
Build and own marketing strategy for assigned Technology Spaces
Plan and execute marketing activities aligned with business goals
Work closely with technology leaders and business teams to support the offering
Own and grow selected communities – build engagement, expand reach, and maintain long‑term relationships
Identify and select the most effective communication channels
Ensure consistency across messaging, channels, and campaigns
Connect different marketing efforts into one coherent ecosystem
Create and deliver marketing assets across channels (landing pages, campaigns, content, event materials)
Write and optimize marketing copy (website, campaigns, sales enablement materials)
Coordinate work with designers, developers, and other specialists to deliver end‑to‑end campaigns
Support and execute marketing activities for events, webinars, and campaigns
Ensure all activities are delivered on time and aligned with business priorities
Take ownership of execution—regardless of channel or format
Act as a key partner for sales and technology teams
Lead regular (e.g., weekly) alignment meetings with stakeholders (GTM meetings)
Drive communication between marketing, sales, and technology teams
Align priorities, initiatives, and messaging across all involved parties
Performance & optimization
Monitor performance and optimize activities based on insights
Use data to improve campaigns, channels, and messaging
Continuously test and improve approaches across channels
What we expect in general
Experience in B2B marketing in the IT/tech industry (must‑have)
Strong understanding of both marketing strategy and hands‑on execution
Experience working closely with sales teams
Ability to own topics end‑to‑end—from idea to delivery
Excellent communication and stakeholder management skills
Strong organizational and coordination skills
Confidence in leading meetings and aligning multiple parties
Understanding of how different marketing channels work together
Fluent English (written and spoken)
Tools & capabilities
Experience with marketing tools such as HubSpot (or similar CRM/automation platforms)
Experience working with CMS platforms (e.g., Strapi, WordPress or similar)
Familiarity with marketing automation, campaign management, and analytics tools
Ability to use AI tools to optimize content creation, campaigns, and workflows
Strong understanding of key B2B marketing channels (content, email, social, events, paid, SEO)
Nice to have
Experience with Account‑Based Marketing (ABM) or Persona‑Based Marketing
Experience working in a matrix organization or with multiple business units
A few perks of being with us
Home office reimbursement
Training Package
Virtusity / in‑house training
And a lot more!
#J-18808-Ljbffr