Director, Marketing (Brand Lead)
Orcabiosystems, Sacramento, CA, United States
More than one million people in the United States today are fighting blood cancer. While a traditional allogeneic stem cell transplant has been the best hope for many, the transplant itself can prove fatal or lead to serious conditions, such as graft versus host disease. Orca Bio is a late‑stage biotechnology company redefining the transplant process by developing next‑generation cell therapies with the goal of providing significantly better survival rates with dramatically fewer risks. With our purified, high‑precision investigational cell therapies we hope to not only replace patients’ blood and immune systems with healthy ones, but also restore their lives.
Summary The Director, Marketing is responsible for leading the US promotional launch of Orca‑T, Orca Bio’s first commercial product. This individual will be a critical member of the Marketing team and broader Commercial team, leading workstreams to collect and interpret HCP insights, develop engagement strategies, shape and test brand messaging, and build promotional tactics. The Director, Marketing will have a wide remit including HCP, payer, and patient audiences, personal and non‑personal tactical development, and omnichannel media strategy. Planning for multiple launch scenarios, completing promotional readiness, and contributing to Commercial and organizational launch readiness will be core responsibilities for this role. Reporting into the VP/Head of Marketing, this individual will collaborate closely with the cross‑functional Orca team including Medical Affairs, Sales, Operations, Regulatory, IT, and Legal.
Responsibilities
Lead the promotional launch of Orca‑T, driving robust pre‑launch, launch, and post‑launch strategies and omnichannel tactics that maximize market penetration and product adoption
Drive development of unique and effective HCP engagement strategies aligned to Orca‑T brand strategy
Collaborate with the Market Development team and other Commercial personnel to shape a comprehensive HCP marketing tactical plan, budget, and performance plan aligned to brand KPIs to enable a robust promotional launch
Lead Orca‑T message development across HCP and patient audiences, including insights generation and analysis
Lead the execution of a full HCP‑facing tactical suite for personal and non‑personal channels, including PRC review and approval, for Day 0, Now Approved, and Campaign assets
Contribute to omnichannel strategy, deployment, and management
Manage agency partners effectively to deliver consistent results
Contribute to advisory board content, execution, and analysis
Engage KOLs at major congresses, advisory boards, and site visits as necessary to support Commercial onboarding workstreams
Lead consistent engagement with Sales team to ensure optimization of messaging and assets
Effectively manage the promotions tactical budget to launch readiness and Orca‑T launch
Manage one Product Marketing FTE
Qualifications
Bachelor’s degree in Life Sciences, Marketing, Finance, or related required; an MBA or other advanced degree is preferred
10 years of biopharmaceutical experience, including at least 7 years of experience in Marketing, Commercial Strategy, and/or Sales
Experience in hematology/oncology and/or bone marrow transplantation and marketing complex, novel products in therapeutic areas of high unmet need
Proven ability to prioritize and manage multiple projects simultaneously, including market research, message development, promotional tactics, advertising campaigns, and associated PRC and OPDP processes
Track record of cross‑functional collaboration
Prior people‑management experience preferred
Willingness to travel up to 20%
Required Competencies
Strong marketing experience, including unbranded and branded strategy and tactical execution
Experience building and managing omnichannel tactics, including digital and print media
Clinically proficient in acute leukemia and bone marrow transplantation, with a track‑record of working with clinical and scientific experts in‑house and externally to shape strategy and tactics
Strong business acumen and insight into HCP perception/behavior dynamics and key value drivers
Expertise in prioritizing and managing multiple projects simultaneously to deliver against ambitious goals
Strong communication skills, with the ability to educate internal stakeholders about marketing best‑practices while driving results
Able to thrive in dynamic, ambiguous environments and champion an entrepreneurial mindset
Thrives in a fast‑moving, dynamic environment
Proficiency with Veeva PromoMats preferred
The anticipated annual salary range for this job is based on prior experience in the role/industry, education, location, internal equity, and other job‑related factors as permitted by law. For remote‑based positions, this range may vary based on your local market. You will also be eligible to receive pre‑IPO equity, in addition to competitive medical, dental, and vision benefits, PTO, 401(k) plan, life and accidental death and disability coverage, and parental leave benefits. Other perks include subsidized daily lunches and snacks at our on‑site locations.
We’re proud to be an equal opportunity employer, and recognize that celebrating our differences creates stronger, lasting solutions that better serve our team, our patients and their healthcare providers.
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Summary The Director, Marketing is responsible for leading the US promotional launch of Orca‑T, Orca Bio’s first commercial product. This individual will be a critical member of the Marketing team and broader Commercial team, leading workstreams to collect and interpret HCP insights, develop engagement strategies, shape and test brand messaging, and build promotional tactics. The Director, Marketing will have a wide remit including HCP, payer, and patient audiences, personal and non‑personal tactical development, and omnichannel media strategy. Planning for multiple launch scenarios, completing promotional readiness, and contributing to Commercial and organizational launch readiness will be core responsibilities for this role. Reporting into the VP/Head of Marketing, this individual will collaborate closely with the cross‑functional Orca team including Medical Affairs, Sales, Operations, Regulatory, IT, and Legal.
Responsibilities
Lead the promotional launch of Orca‑T, driving robust pre‑launch, launch, and post‑launch strategies and omnichannel tactics that maximize market penetration and product adoption
Drive development of unique and effective HCP engagement strategies aligned to Orca‑T brand strategy
Collaborate with the Market Development team and other Commercial personnel to shape a comprehensive HCP marketing tactical plan, budget, and performance plan aligned to brand KPIs to enable a robust promotional launch
Lead Orca‑T message development across HCP and patient audiences, including insights generation and analysis
Lead the execution of a full HCP‑facing tactical suite for personal and non‑personal channels, including PRC review and approval, for Day 0, Now Approved, and Campaign assets
Contribute to omnichannel strategy, deployment, and management
Manage agency partners effectively to deliver consistent results
Contribute to advisory board content, execution, and analysis
Engage KOLs at major congresses, advisory boards, and site visits as necessary to support Commercial onboarding workstreams
Lead consistent engagement with Sales team to ensure optimization of messaging and assets
Effectively manage the promotions tactical budget to launch readiness and Orca‑T launch
Manage one Product Marketing FTE
Qualifications
Bachelor’s degree in Life Sciences, Marketing, Finance, or related required; an MBA or other advanced degree is preferred
10 years of biopharmaceutical experience, including at least 7 years of experience in Marketing, Commercial Strategy, and/or Sales
Experience in hematology/oncology and/or bone marrow transplantation and marketing complex, novel products in therapeutic areas of high unmet need
Proven ability to prioritize and manage multiple projects simultaneously, including market research, message development, promotional tactics, advertising campaigns, and associated PRC and OPDP processes
Track record of cross‑functional collaboration
Prior people‑management experience preferred
Willingness to travel up to 20%
Required Competencies
Strong marketing experience, including unbranded and branded strategy and tactical execution
Experience building and managing omnichannel tactics, including digital and print media
Clinically proficient in acute leukemia and bone marrow transplantation, with a track‑record of working with clinical and scientific experts in‑house and externally to shape strategy and tactics
Strong business acumen and insight into HCP perception/behavior dynamics and key value drivers
Expertise in prioritizing and managing multiple projects simultaneously to deliver against ambitious goals
Strong communication skills, with the ability to educate internal stakeholders about marketing best‑practices while driving results
Able to thrive in dynamic, ambiguous environments and champion an entrepreneurial mindset
Thrives in a fast‑moving, dynamic environment
Proficiency with Veeva PromoMats preferred
The anticipated annual salary range for this job is based on prior experience in the role/industry, education, location, internal equity, and other job‑related factors as permitted by law. For remote‑based positions, this range may vary based on your local market. You will also be eligible to receive pre‑IPO equity, in addition to competitive medical, dental, and vision benefits, PTO, 401(k) plan, life and accidental death and disability coverage, and parental leave benefits. Other perks include subsidized daily lunches and snacks at our on‑site locations.
We’re proud to be an equal opportunity employer, and recognize that celebrating our differences creates stronger, lasting solutions that better serve our team, our patients and their healthcare providers.
#J-18808-Ljbffr