Warren Bennis Leadership Institute (WBLI) Marketing Fellow
University of Cincinnati, Cincinnati, OH, United States
Warren Bennis Leadership Institute (WBLI) Marketing Fellow Job Description
Internal Candidates Only If you have another student worker position on campus, please apply using the internal candidate link instead: https://jobs.uc.edu/job/Warren-Bennis-Leadership-Institute-%28WBLI%29-Marketing-Fellow/102044-en_US/?isInternalUser=true
Position Overview The Marketing Fellow leads the strategic promotion of WBLI programs, workshops, and initiatives across campus. This role focuses on marketing strategy, storytelling, and audience engagement to ensure Institute programming reaches students, faculty, and partners effectively.
The Marketing Fellow collaborates closely with the WBLI Director, Assistant Director, Design Fellow, Experience and Ambassador teams and Alumni group to ensure messaging aligns with the Institute’s mission of developing principled student leaders.
In addition, the Marketing Fellow will recruit, manage, and lead a small marketing team of student contributors to support content creation, event promotion, and campus outreach.
This is more than a job; it's a leadership development experience with a team. This posting will remain open for a minimum of two (2) weeks and may remain open longer based on application volume and hiring needs.
Primary Duties Marketing Strategy
Develop and maintain a comprehensive marketing strategy for WBLI programming and initiatives.
Identify key audiences and determine the best channels to reach them (social media, newsletters, campus partnerships, etc.).
Track engagement and continuously refine marketing efforts to improve visibility and participation.
Marketing Team Leadership
Recruit and build a WBLI Marketing Team consisting of students interested in marketing, communications, and storytelling.
Delegate marketing tasks such as content creation, event promotion, and campaign support.
Lead team meetings and ensure marketing initiatives are executed effectively.
Social Media Management
Manage WBLI’s Instagram and LinkedIn accounts.
Plan, schedule, and execute weekly content highlighting:
Leadership workshops
Student teams
Program outcomes
Events and partnerships
Coordinate posting schedules and monitor engagement analytics.
Additional Primary Duties Promotion and Campus Outreach
Collaborate with the Design Fellow to ensure marketing campaigns are visually cohesive and consistent with WBLI branding.
Coordinate distribution of promotional content across campus.
Work with colleges, external partners, and the Ambassador team to amplify Leadership Institute messaging.
Manage orders for WBLI promotional materials including:
Signage
Business cards
T-shirts
Event materials
Ensure materials are produced and delivered in a timely manner.
Newsletter Coordination
Oversee the Newsletter with the Director and Assistant Director.
Gather stories, updates, and photos from WBLI staff and ambassadors.
Manage the editorial timeline and ensure timely publication.
Reporting and Communications
Project manage and direct the creation of the Annual Report.
Work with leadership to collect stories, metrics, and program highlights, working with the Design fellow as well.
Recurring Responsibilities Weekly
Social media posting (Instagram and LinkedIn)
Attend WBLI team meeting
Monthly
Coordinate promotion of upcoming events
Track engagement and adjust marketing approach
Per Semester
Manage WBLI Newsletter
Contribute to Annual Report content
Manage Annual Report Project
Minimum Requirements
High School Diploma or GED
Enrolled at a post‑secondary institution or a secondary school.
Enrolled at least part‑time (one or more credit hours if at a post‑secondary institution), except for summer term, or will be a registered student during the next academic term.
Must be at least 16 years of age.
Key Skills
Strategic marketing and communication skills
Social media management and analytics
Strong writing and storytelling ability
Organization and project coordination
Ability to collaborate across teams and campus partners
Application Process
Upload your CV/Resume
Upload a Cover Letter
UC is an E‑Verify employer.
If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I‑9 employment verification process. Click here for a list of acceptable documents.
As a UC student employee of an Ohio public institution, you will not contribute to the federal Social Security system, other than contributions to Medicare.
Hourly Pay Rate: $14‑18/hour
Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.
#J-18808-Ljbffr
Internal Candidates Only If you have another student worker position on campus, please apply using the internal candidate link instead: https://jobs.uc.edu/job/Warren-Bennis-Leadership-Institute-%28WBLI%29-Marketing-Fellow/102044-en_US/?isInternalUser=true
Position Overview The Marketing Fellow leads the strategic promotion of WBLI programs, workshops, and initiatives across campus. This role focuses on marketing strategy, storytelling, and audience engagement to ensure Institute programming reaches students, faculty, and partners effectively.
The Marketing Fellow collaborates closely with the WBLI Director, Assistant Director, Design Fellow, Experience and Ambassador teams and Alumni group to ensure messaging aligns with the Institute’s mission of developing principled student leaders.
In addition, the Marketing Fellow will recruit, manage, and lead a small marketing team of student contributors to support content creation, event promotion, and campus outreach.
This is more than a job; it's a leadership development experience with a team. This posting will remain open for a minimum of two (2) weeks and may remain open longer based on application volume and hiring needs.
Primary Duties Marketing Strategy
Develop and maintain a comprehensive marketing strategy for WBLI programming and initiatives.
Identify key audiences and determine the best channels to reach them (social media, newsletters, campus partnerships, etc.).
Track engagement and continuously refine marketing efforts to improve visibility and participation.
Marketing Team Leadership
Recruit and build a WBLI Marketing Team consisting of students interested in marketing, communications, and storytelling.
Delegate marketing tasks such as content creation, event promotion, and campaign support.
Lead team meetings and ensure marketing initiatives are executed effectively.
Social Media Management
Manage WBLI’s Instagram and LinkedIn accounts.
Plan, schedule, and execute weekly content highlighting:
Leadership workshops
Student teams
Program outcomes
Events and partnerships
Coordinate posting schedules and monitor engagement analytics.
Additional Primary Duties Promotion and Campus Outreach
Collaborate with the Design Fellow to ensure marketing campaigns are visually cohesive and consistent with WBLI branding.
Coordinate distribution of promotional content across campus.
Work with colleges, external partners, and the Ambassador team to amplify Leadership Institute messaging.
Manage orders for WBLI promotional materials including:
Signage
Business cards
T-shirts
Event materials
Ensure materials are produced and delivered in a timely manner.
Newsletter Coordination
Oversee the Newsletter with the Director and Assistant Director.
Gather stories, updates, and photos from WBLI staff and ambassadors.
Manage the editorial timeline and ensure timely publication.
Reporting and Communications
Project manage and direct the creation of the Annual Report.
Work with leadership to collect stories, metrics, and program highlights, working with the Design fellow as well.
Recurring Responsibilities Weekly
Social media posting (Instagram and LinkedIn)
Attend WBLI team meeting
Monthly
Coordinate promotion of upcoming events
Track engagement and adjust marketing approach
Per Semester
Manage WBLI Newsletter
Contribute to Annual Report content
Manage Annual Report Project
Minimum Requirements
High School Diploma or GED
Enrolled at a post‑secondary institution or a secondary school.
Enrolled at least part‑time (one or more credit hours if at a post‑secondary institution), except for summer term, or will be a registered student during the next academic term.
Must be at least 16 years of age.
Key Skills
Strategic marketing and communication skills
Social media management and analytics
Strong writing and storytelling ability
Organization and project coordination
Ability to collaborate across teams and campus partners
Application Process
Upload your CV/Resume
Upload a Cover Letter
UC is an E‑Verify employer.
If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I‑9 employment verification process. Click here for a list of acceptable documents.
As a UC student employee of an Ohio public institution, you will not contribute to the federal Social Security system, other than contributions to Medicare.
Hourly Pay Rate: $14‑18/hour
Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.
#J-18808-Ljbffr