Lavazza Brand Associate

Job Overview The Lavazza Brand Associate supports the development and execution of the Lavazza brand strategy within the U.S. market. This role is responsible for driving brand growth through integrated marketing initiatives, supporting full‑funnel campaigns, and ensuring consistent, premium brand positioning and content‑creation across all consumer touchpoints. Working together with the PR & Event team, they are responsible for scouting and evaluating potential Lavazza brand partnerships. Working closely with the Kicking Hourse & Lavazza Senior Brand Manager and cross‑functional teams, the Brand Associate will help bring the brand to life through national campaigns, digital marketing, partnerships, and in‑market activations. This role also partners with global HQ to align U.S. initiatives with broader brand strategy while adapting to local market needs and consumer insights. Employment Details Location: New York City, NY Work model: Hybrid Travel: Up to 33% international possible Base Salary: $70,000-80,000 Annual incentive plan: 8% Job Responsibilities Support the execution of the Lavazza U.S. brand strategy, ensuring alignment with overall business and marketing objectives Assist in the development and implementation of annual marketing plans, including campaign planning, timelines, and deliverables In coordination with PR & Event team, scout and evaluate potential new Lavazza brand partnership and collaborations Supporting in executing integrated marketing campaigns across key channels, including digital, social, media, PR, and partnerships Collaborate with cross‑functional teams (Retail, E‑commerce, Food Service) to ensure cohesive brand execution across all channels Partner with agencies and external partners to brief, execute, and optimize marketing programs and activations Monitor and analyze brand performance, campaign results, and KPIs, providing insights and recommendations for optimization Maintain a strong understanding of the coffee category, competitive landscape, and consumer trends to inform strategy Support the execution of brand activations, events, and trade shows, including planning, logistics, and post‑event analysis Assist in managing marketing budgets, including tracking spend, processing invoices, and supporting monthly reconciliation Leverage consumer insights and syndicated data (e.g., Nielsen, IRI, Numerator) to support decision‑making and strategy development Ensure brand consistency and adherence to global guidelines across all U.S. marketing initiatives Professional Qualifications Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a related field 1-3 years Brand/ Marketing or related experience Ability to understand and manipulate syndicated data such as Nielsen, Numerator, IRI, etc. Strong proficiency in PPT, Excel Strong communication skills Benefits/Perks Competitive Medical, Vision, Dental Benefits 401K Package Employee Assistance Program Hybrid Work Schedule Ability to be barista certified Tuition Reimbursement Performance Development Plans Employee Discounts Summer Friday’s (Memorial Day Weekend – Labor Day Weekend) Flexible business casual dress code – jean friendly! Free coffee, anytime! Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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