Lavazza Brand Associate
Luigi Lavazza SPA, New York, NY, United States
JOB OVERVIEW
The Lavazza Brand Associate supports the development and execution of the Lavazza brand strategy within the U.S. market. This role is responsible for driving brand growth through integrated marketing initiatives, supporting full-funnel campaigns, and ensuring consistent, premium brand positioning and content creation across all consumer touchpoints. Working together with the PR & Event team, they are responsible for scouting and evaluation of potential Lavazza brand partnerships.
Working closely with the Kicking Hourse & Lavazza Senior Brand Manager and cross-functional teams, the Brand Associate will help bring the brand to life through national campaigns, digital marketing, partnerships, and in-market activations. This role also partners with global HQ to align U.S. initiatives with broader brand strategy while adapting to local market needs and consumer insights.
JOB RESPONSIBILITIES
Support the execution of the Lavazza U.S. brand strategy, ensuring alignment with overall business and marketing objectives
Assist in the development and implementation of annual marketing plans, including campaign planning, timelines, and deliverables
In coordination with PR & Event team, scout and evaluate potential new Lavazza brand partnership and collaborations
Supporting in executing integrated marketing campaigns across key channels, including digital, social, media, PR, and partnerships
Collaborate with cross-functional teams (Retail, E-commerce, Food Service) to ensure cohesive brand execution across all channels
Partner with agencies and external partners to brief, execute, and optimize marketing programs and activations
Monitor and analyze brand performance, campaign results, and KPIs, providing insights and recommendations for optimization
Maintain a strong understanding of the coffee category, competitive landscape, and consumer trends to inform strategy
Support the execution of brand activations, events, and trade shows, including planning, logistics, and post-event analysis
Assist in managing marketing budgets, including tracking spend, processing invoices, and supporting monthly reconciliation
Leverage consumer insights and syndicated data (e.g., Nielsen, IRI, Numerator) to support decision-making and strategy development
Ensure brand consistency and adherence to global guidelines across all U.S. marketing initiatives
PROFESSIONAL QUALIFICATIONS
Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a related field
1-3 years Brand/ Marketing or related experience
Ability to understand and manipulate syndicated data such as Nielsen, Numerator, IRI, etc.
Strong proficiency in PPT, Excel
BENEFITS/PERKS
401K Package
Employee Assistance Program
Hybrid Work Schedule
Ability to be barista certified
Tuition Reimbursement
Performance Development Plans
Employee Discounts
Flexible business casual dress code - jean friendly!
Free coffee, anytime!
JOB DETAILS Location: New York City, NY
Travel: Up to 33%, international possible
Annual incentive plan: 8%
EEO STATEMENTS Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace.
Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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Working closely with the Kicking Hourse & Lavazza Senior Brand Manager and cross-functional teams, the Brand Associate will help bring the brand to life through national campaigns, digital marketing, partnerships, and in-market activations. This role also partners with global HQ to align U.S. initiatives with broader brand strategy while adapting to local market needs and consumer insights.
JOB RESPONSIBILITIES
Support the execution of the Lavazza U.S. brand strategy, ensuring alignment with overall business and marketing objectives
Assist in the development and implementation of annual marketing plans, including campaign planning, timelines, and deliverables
In coordination with PR & Event team, scout and evaluate potential new Lavazza brand partnership and collaborations
Supporting in executing integrated marketing campaigns across key channels, including digital, social, media, PR, and partnerships
Collaborate with cross-functional teams (Retail, E-commerce, Food Service) to ensure cohesive brand execution across all channels
Partner with agencies and external partners to brief, execute, and optimize marketing programs and activations
Monitor and analyze brand performance, campaign results, and KPIs, providing insights and recommendations for optimization
Maintain a strong understanding of the coffee category, competitive landscape, and consumer trends to inform strategy
Support the execution of brand activations, events, and trade shows, including planning, logistics, and post-event analysis
Assist in managing marketing budgets, including tracking spend, processing invoices, and supporting monthly reconciliation
Leverage consumer insights and syndicated data (e.g., Nielsen, IRI, Numerator) to support decision-making and strategy development
Ensure brand consistency and adherence to global guidelines across all U.S. marketing initiatives
PROFESSIONAL QUALIFICATIONS
Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a related field
1-3 years Brand/ Marketing or related experience
Ability to understand and manipulate syndicated data such as Nielsen, Numerator, IRI, etc.
Strong proficiency in PPT, Excel
BENEFITS/PERKS
401K Package
Employee Assistance Program
Hybrid Work Schedule
Ability to be barista certified
Tuition Reimbursement
Performance Development Plans
Employee Discounts
Flexible business casual dress code - jean friendly!
Free coffee, anytime!
JOB DETAILS Location: New York City, NY
Travel: Up to 33%, international possible
Annual incentive plan: 8%
EEO STATEMENTS Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace.
Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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